{"id":8820,"date":"2026-02-25T10:29:51","date_gmt":"2026-02-25T07:29:51","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=8820"},"modified":"2026-02-25T10:29:51","modified_gmt":"2026-02-25T07:29:51","slug":"turkiyede-oz-bakim-politikalarinda-yeni-perspektif-tuksa-cok-paydasli-gundemi-masaya-yatirdi","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/02\/25\/turkiyede-oz-bakim-politikalarinda-yeni-perspektif-tuksa-cok-paydasli-gundemi-masaya-yatirdi\/","title":{"rendered":"T\u00fcrkiye\u2019de \u00d6z Bak\u0131m Politikalar\u0131nda Yeni Perspektif: T\u00dcKSA \u00c7ok Payda\u015fl\u0131 G\u00fcndemi Masaya Yat\u0131rd\u0131"},"content":{"rendered":"<p data-start=\"446\" data-end=\"1060\">T\u00fcketici Sa\u011fl\u0131\u011f\u0131 \u00dcr\u00fcnleri Derne\u011fi (T\u00dcKSA), <strong data-start=\"489\" data-end=\"519\">11 \u015eubat 2026\u2019da Ankara\u2019da<\/strong> d\u00fczenledi\u011fi \u201cT\u00fcrkiye\u2019de \u00d6z Bak\u0131m Ve Toplum Sa\u011fl\u0131\u011f\u0131\u201d ba\u015fl\u0131kl\u0131 tan\u0131t\u0131m toplant\u0131s\u0131nda, halk sa\u011fl\u0131\u011f\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve \u00f6z bak\u0131m yakla\u015f\u0131m\u0131n\u0131n politika g\u00fcndeminde daha g\u00f6r\u00fcn\u00fcr hale gelmesi i\u00e7in \u00e7ok payda\u015fl\u0131 bir \u00e7er\u00e7eve sundu. Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131; Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 T\u00fcrkiye \u0130la\u00e7 ve T\u0131bbi Cihaz Kurumu (T\u0130TCK) Ba\u015fkan\u0131 <strong data-start=\"846\" data-end=\"870\">Prof. Dr. Ahmet Ayar<\/strong>, Ticaret Bakanl\u0131\u011f\u0131 T\u00fcketicinin Korunmas\u0131 ve Piyasa G\u00f6zetimi Genel M\u00fcd\u00fcr\u00fc <strong data-start=\"944\" data-end=\"959\">Avni Dilber<\/strong> ve T\u00dcKSA Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong data-start=\"992\" data-end=\"1013\">Av. S\u00fcleyman Kara<\/strong> yapt\u0131.<\/p>\n<h3 data-start=\"1062\" data-end=\"1115\">\u201cBilim Temelli Ve G\u00fcven Odakl\u0131\u201d Denetim Vurgusu<\/h3>\n<p data-start=\"1116\" data-end=\"1691\">T\u0130TCK Ba\u015fkan\u0131 Prof. Dr. Ahmet Ayar, t\u00fcketici sa\u011fl\u0131\u011f\u0131 \u00fcr\u00fcnlerinde temel sorumlulu\u011fun <strong data-start=\"1200\" data-end=\"1236\">g\u00fcvenli, kaliteli ve etkili \u00fcr\u00fcn<\/strong> sunumunu sa\u011flamak oldu\u011funu belirterek; \u00fcretim s\u00fcre\u00e7leri, i\u00e7erik yap\u0131lar\u0131 ve tesis standartlar\u0131n\u0131n piyasaya arz \u00f6ncesi ve sonras\u0131 <strong data-start=\"1366\" data-end=\"1388\">bilimsel kriterler<\/strong> ile <strong data-start=\"1393\" data-end=\"1416\">risk esasl\u0131 denetim<\/strong> yakla\u015f\u0131m\u0131yla de\u011ferlendirildi\u011fini ifade etti. Ayar ayr\u0131ca, g\u00fcvenin yaln\u0131zca \u00fcr\u00fcn kalitesiyle de\u011fil; <strong data-start=\"1516\" data-end=\"1561\">\u015feffafl\u0131k, kan\u0131t ve g\u00fc\u00e7l\u00fc denetim k\u00fclt\u00fcr\u00fc<\/strong> ile in\u015fa edildi\u011fini, s\u00fcrd\u00fcr\u00fclebilir \u00fcretimin de g\u00f6z ard\u0131 edilmemesi gerekti\u011fini kaydetti.<\/p>\n<h3 data-start=\"1693\" data-end=\"1746\">Dijital Reklam Ve \u201c\u0130spat Edilebilirlik\u201d \u00c7izgisi<\/h3>\n<p data-start=\"1747\" data-end=\"2168\">Ticaret Bakanl\u0131\u011f\u0131 cephesinden Avni Dilber ise sa\u011fl\u0131kla ili\u015fkili \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131nda dijital mecralar\u0131n pay\u0131n\u0131n artt\u0131\u011f\u0131na i\u015faret ederek, reklamlar\u0131n <strong data-start=\"1897\" data-end=\"1934\">do\u011fru, d\u00fcr\u00fcst ve ispat edilebilir<\/strong> olmas\u0131; t\u00fcketiciyi yan\u0131ltmamas\u0131 ve adil rekabeti zedelememesi gerekti\u011fini vurgulad\u0131. \u00d6zellikle OTC grubu \u00fcr\u00fcnlerde beyan s\u0131n\u0131rlar\u0131n\u0131n mevzuat \u00e7er\u00e7evesinde hassas bir alan oldu\u011funa dikkat \u00e7ekti.<\/p>\n<h3 data-start=\"2170\" data-end=\"2241\">K\u00fcresel E\u011filim: \u00d6z Bak\u0131m \u201cS\u00fcrd\u00fcr\u00fclebilirlik\u201d Ba\u015fl\u0131\u011f\u0131na Yerle\u015fiyor<\/h3>\n<p data-start=\"2242\" data-end=\"2791\">Global Self-Care Federation Genel Direkt\u00f6r\u00fc <strong data-start=\"2286\" data-end=\"2300\">Greg Perry<\/strong>, \u00f6z bak\u0131m\u0131n d\u00fcnyada giderek daha fazla \u201csa\u011fl\u0131k sistemlerinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi\u201d ekseninde ele al\u0131nd\u0131\u011f\u0131n\u0131 belirterek; kan\u0131ta dayal\u0131 re\u00e7etesiz \u00fcr\u00fcnlere eri\u015fimin artmas\u0131n\u0131n birincil sa\u011fl\u0131k hizmetleri \u00fczerindeki y\u00fck\u00fc azaltabildi\u011fini de\u011ferlendirdi. Federasyonun payla\u015f\u0131mlar\u0131nda, \u00f6z bak\u0131m uygulamalar\u0131n\u0131n k\u00fcresel \u00f6l\u00e7ekte <strong data-start=\"2617\" data-end=\"2646\">yakla\u015f\u0131k 119 milyar dolar<\/strong> y\u0131ll\u0131k tasarrufla ili\u015fkilendirildi\u011fi ve <strong data-start=\"2687\" data-end=\"2715\">1,8 milyar hekim saatini<\/strong> serbestle\u015ftirebildi\u011fi vurgulan\u0131yor.<\/p>\n<h3 data-start=\"2793\" data-end=\"2852\">Panellerde Eczane Dan\u0131\u015fmanl\u0131\u011f\u0131ndan Sa\u011fl\u0131k \u0130leti\u015fimine<\/h3>\n<p data-start=\"2853\" data-end=\"3257\">Toplant\u0131 kapsam\u0131nda; eczanelerin dan\u0131\u015fmanl\u0131k rol\u00fc, t\u00fcketici sa\u011fl\u0131\u011f\u0131nda de\u011fer zinciri, aktif ya\u015flanma ve sa\u011fl\u0131k okuryazarl\u0131\u011f\u0131nda sa\u011fl\u0131k ileti\u015fiminin etkisi gibi ba\u015fl\u0131klar panellerde tart\u0131\u015f\u0131ld\u0131. Oturumlarda, \u00f6z bak\u0131m\u0131n koruyucu sa\u011fl\u0131k yakla\u015f\u0131m\u0131yla birlikte de\u011ferlendirilmesi ve d\u00fczenleyici \u00e7er\u00e7evenin g\u00fcveni g\u00fc\u00e7lendirecek bi\u00e7imde yap\u0131land\u0131r\u0131lmas\u0131 temalar\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00dcKSA\u2019n\u0131n \u201cT\u00fcrkiye\u2019de \u00d6z Bak\u0131m Ve Toplum Sa\u011fl\u0131\u011f\u0131\u201d toplant\u0131s\u0131nda, sa\u011fl\u0131k okuryazarl\u0131\u011f\u0131, \u00f6z bak\u0131m k\u00fclt\u00fcr\u00fcn\u00fcn yayg\u0131nla\u015fmas\u0131 ve t\u00fcketici sa\u011fl\u0131\u011f\u0131 \u00fcr\u00fcnlerinde g\u00fcven temelli d\u00fczenleyici \u00e7er\u00e7eve ba\u015fl\u0131klar\u0131 kamu, sekt\u00f6r, akademi ve uluslararas\u0131 temsilcilerle ele al\u0131nd\u0131.<\/p>\n","protected":false},"author":6,"featured_media":8821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[2926,2924,2927,2925],"class_list":["post-8820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik","tag-otc","tag-saglikokuryazarligi","tag-titck","tag-tuksa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de \u00d6z Bak\u0131m Politikalar\u0131nda Yeni Perspektif: T\u00dcKSA \u00c7ok Payda\u015fl\u0131 G\u00fcndemi Masaya Yat\u0131rd\u0131 - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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