{"id":8093,"date":"2026-02-21T11:40:29","date_gmt":"2026-02-21T08:40:29","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=8093"},"modified":"2026-02-21T11:47:12","modified_gmt":"2026-02-21T08:47:12","slug":"surekli-arama-sms-sesli-mesaj-dijital-platformlara-satis-baskisi-tepkisi-buyuyor","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/02\/21\/surekli-arama-sms-sesli-mesaj-dijital-platformlara-satis-baskisi-tepkisi-buyuyor\/","title":{"rendered":"S\u00fcrekli arama, SMS, sesli mesaj: Dijital platformlara \u201csat\u0131\u015f bask\u0131s\u0131\u201d tepkisi b\u00fcy\u00fcyor"},"content":{"rendered":"<p><span style=\"color: #000000;\">T\u00fcrkiye\u2019de dijital yay\u0131n platformlar\u0131 ve \u00e7e\u015fitli abonelik hizmetleri, s\u00f6zle\u015fme biti\u015f tarihinden aylar \u00f6nce ba\u015flatt\u0131klar\u0131 telefon aramas\u0131, SMS ve otomatik sesli mesaj trafi\u011fi nedeniyle ele\u015ftiriliyor. \u00d6zellikle g\u00fcn\u00fcn farkl\u0131 saatlerine yay\u0131lan tekrar eden aramalar\u0131n, \u201cbilgilendirme\u201d s\u0131n\u0131r\u0131n\u0131 a\u015f\u0131p tacize varan bir arama d\u00fczenine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc y\u00f6n\u00fcnde \u015fik\u00e2yetler art\u0131yor. Ba\u015fta Digiturk olmak \u00fczere, s\u00fcrekli m\u00fc\u015fteriyi arayan paltformlar\u0131n aramalar\u0131, vatanda\u015flarda ciddi tepkilere neden oluyor. Nerede ise herg\u00fcn aranan, bununla birlikte SMS mesaj g\u00f6nderilen, bununla da yetinmeyip bir de sesli otaomatik mesaj g\u00f6nderen vatanda\u015flar, konunun bir pazarlama politikas\u0131ndan \u00e7\u0131k\u0131p, insanlar\u0131 taciz etme aymazl\u0131\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade ediyor. \u0130sminin a\u00e7\u0131klanmas\u0131n\u0131 istemeyen bir t\u00fcketici, daha alt\u0131 ay varken aboneli\u011fin aranmaya ba\u015fland\u0131\u011f\u0131n\u0131, kendisini aramamalar\u0131n\u0131 ifade etti\u011fi halde durmadan, olduk, olmad\u0131k zamanlarda aran\u0131p durdu\u011funu ifade ediyor.\u00a0<\/span><\/p>\n<p data-start=\"772\" data-end=\"825\"><span style=\"color: #000000;\">T\u00fcketicilerin ortak itiraz\u0131 \u00fc\u00e7 ba\u015fl\u0131kta toplan\u0131yor:<\/span><\/p>\n<ol>\n<li data-start=\"829\" data-end=\"898\"><span style=\"color: #000000;\">Arama s\u0131kl\u0131\u011f\u0131n\u0131n y\u00fcksekli\u011fi (sabah\u2013ak\u015fam tekrar eden aramalar),<\/span><\/li>\n<li data-start=\"902\" data-end=\"980\"><span style=\"color: #000000;\">Birden fazla kanaldan ayn\u0131 bask\u0131n\u0131n s\u00fcrmesi (arama + SMS + sesli mesaj),<\/span><\/li>\n<li data-start=\"984\" data-end=\"1036\"><span style=\"color: #000000;\">\u201c\u0130ptal\/ret\u201d talebine ra\u011fmen devam eden ileti\u015fim.<\/span><\/li>\n<\/ol>\n<h3 data-start=\"1038\" data-end=\"1067\"><span style=\"color: #000000;\">\u201c\u0130kna etmiyor, so\u011futuyor\u201d<\/span><\/h3>\n<p data-start=\"1068\" data-end=\"1493\"><span style=\"color: #000000;\">Kullan\u0131c\u0131lar\u0131n en net mesaj\u0131 ise \u015fu: Bu ileti\u015fim bi\u00e7imi kampanya tan\u0131t\u0131m\u0131 yapmak yerine markaya g\u00fcveni zedeliyor. \u201c\u00dcye oldu\u011fuma pi\u015fman oldum\u201d tepkisi, yaln\u0131zca tek bir platforma de\u011fil; benzer y\u00f6ntemleri kullanan dijital hizmet sa\u011flay\u0131c\u0131lar\u0131na da y\u00f6neliyor. T\u00fcketici davran\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, s\u00fcrekli tekrar\u0131n \u201chat\u0131rlatma\u201d de\u011fil \u201cbask\u0131\u201d olarak alg\u0131lanmas\u0131, m\u00fc\u015fteri kayb\u0131n\u0131 h\u0131zland\u0131ran bir etkene d\u00f6n\u00fc\u015febiliyor.<\/span><\/p>\n<h3 data-start=\"1495\" data-end=\"1552\"><span style=\"color: #000000;\">\u015eirketlere \u00e7a\u011fr\u0131: \u201c\u0130nsani, \u00f6l\u00e7\u00fcl\u00fc ve \u015feffaf ileti\u015fim\u201d<\/span><\/h3>\n<p data-start=\"1553\" data-end=\"1594\"><span style=\"color: #000000;\">Ele\u015ftirilerin oda\u011f\u0131nda \u015fu \u00f6neriler var:<\/span><\/p>\n<ul>\n<li data-start=\"1597\" data-end=\"1668\"><span style=\"color: #000000;\">\u0130leti\u015fim s\u0131kl\u0131\u011f\u0131na \u00fcst s\u0131n\u0131r (\u00f6r. haftada 1 arama gibi net kural)<\/span><\/li>\n<li data-start=\"1671\" data-end=\"1737\"><span style=\"color: #000000;\">Arama yerine tek kanall\u0131 ve tercihe dayal\u0131 bilgilendirme<\/span><\/li>\n<li data-start=\"1740\" data-end=\"1805\"><span style=\"color: #000000;\">\u201cRet\u201d beyan\u0131 sonras\u0131 an\u0131nda durdurma ve bunun yaz\u0131l\u0131 teyidi<\/span><\/li>\n<li data-start=\"1808\" data-end=\"1891\"><span style=\"color: #000000;\">Kampanya anlatmak yerine, s\u00f6zle\u015fme biti\u015f tarihi + se\u00e7enekler gibi \u015feffaf i\u00e7erik<\/span><\/li>\n<\/ul>\n<h3 data-start=\"1893\" data-end=\"1943\"><span style=\"color: #000000;\">T\u00fcketici ne yapabilir? Resm\u00ee \u015fik\u00e2yet kanallar\u0131<\/span><\/h3>\n<p data-start=\"1944\" data-end=\"2036\"><span style=\"color: #000000;\">\u0130stenmeyen ticari iletiler i\u00e7in vatanda\u015flar\u0131n kullanabilece\u011fi iki ana kamu kanal\u0131 bulunuyor:<\/span><\/p>\n<ul>\n<li data-start=\"2040\" data-end=\"2183\"><span style=\"color: #000000;\">e-Devlet \u201cTicari Elektronik \u0130leti Y\u00f6netim Sistemi (\u0130YS)\u201d \u00fczerinden izinleri g\u00f6r\u00fcnt\u00fcleme ve y\u00f6netme.<\/span><\/li>\n<li data-start=\"2186\" data-end=\"2318\"><span style=\"color: #000000;\">Ticaret Bakanl\u0131\u011f\u0131 \u201cTicari Elektronik \u0130leti \u015eik\u00e2yet Sistemi\u201d \u00fczerinden \u015fik\u00e2yet ba\u015fvurusu.<\/span><\/li>\n<\/ul>\n<p data-start=\"2320\" data-end=\"2498\"><span style=\"color: #000000;\">\u0130leti\u015fim hizmetleri boyutunda (operat\u00f6r\/hat \u00fczerinden gelen istenmeyen aramalar vb.) ise BTK T\u00fcketici \u015eik\u00e2yet kanal\u0131 kullan\u0131labiliyor.<\/span><\/p>\n<p data-start=\"2500\" data-end=\"2770\"><span style=\"color: #000000;\">Ayr\u0131ca ki\u015fisel verilerin r\u0131za d\u0131\u015f\u0131\/\u00f6l\u00e7\u00fcs\u00fcz i\u015flendi\u011fi iddialar\u0131nda KVKK \u00e7er\u00e7evesi de g\u00fcndeme gelebiliyor; KVKK\u2019n\u0131n a\u00e7\u0131k r\u0131za ve veri i\u015fleme ilkelerine dair resmi metinleri ve Kurul karar \u00f6zetleri kamuya a\u00e7\u0131k kaynaklarda yer al\u0131yor.<\/span><\/p>\n<h3 data-start=\"2772\" data-end=\"2787\"><span style=\"color: #000000;\">Edit\u00f6r notu<\/span><\/h3>\n<p data-start=\"2788\" data-end=\"2979\"><span style=\"color: #000000;\">Bu haber, t\u00fcketici \u015fik\u00e2yetleri ve kamusal ba\u015fvuru kanallar\u0131na ili\u015fkin \u00e7er\u00e7eveyle haz\u0131rlanm\u0131\u015ft\u0131r. \u0130lgili \u015firketlerin uygulamalar\u0131na dair yan\u0131t ve a\u00e7\u0131klamalar geldi\u011finde haber g\u00fcncellenecektir.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015fta Digiturk olmak \u00fczere, dijital platformlar\u0131n s\u00f6zle\u015fmesinin bitmesine aylar kala ba\u015flayan yo\u011fun \u201cyenileme\/taahh\u00fct\u201d aramalar\u0131, \u00e7ok say\u0131da kullan\u0131c\u0131 taraf\u0131ndan rahats\u0131z edici ve \u0131srarc\u0131 bulunuyor. T\u00fcketiciler, aramalar\u0131n ikna etmek yerine ters etki yaratt\u0131\u011f\u0131n\u0131 s\u00f6ylerken; uzmanlar \u015firketlere \u201c\u00f6l\u00e7\u00fcl\u00fc ileti\u015fim\u201d \u00e7a\u011fr\u0131s\u0131 yap\u0131yor.<\/p>\n","protected":false},"author":2,"featured_media":8096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[2421,2419,2420,958,60],"class_list":["post-8093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-btk","tag-dijital-platformlar","tag-iys","tag-kvkk","tag-tuketici"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00fcrekli arama, SMS, sesli mesaj: Dijital platformlara \u201csat\u0131\u015f bask\u0131s\u0131\u201d tepkisi b\u00fcy\u00fcyor - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/02\/21\/surekli-arama-sms-sesli-mesaj-dijital-platformlara-satis-baskisi-tepkisi-buyuyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fcrekli arama, SMS, sesli mesaj: Dijital platformlara \u201csat\u0131\u015f bask\u0131s\u0131\u201d tepkisi b\u00fcy\u00fcyor - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ba\u015fta Digiturk olmak \u00fczere, dijital platformlar\u0131n s\u00f6zle\u015fmesinin bitmesine aylar kala ba\u015flayan yo\u011fun \u201cyenileme\/taahh\u00fct\u201d aramalar\u0131, \u00e7ok say\u0131da kullan\u0131c\u0131 taraf\u0131ndan rahats\u0131z edici ve \u0131srarc\u0131 bulunuyor. T\u00fcketiciler, aramalar\u0131n ikna etmek yerine ters etki yaratt\u0131\u011f\u0131n\u0131 s\u00f6ylerken; uzmanlar \u015firketlere \u201c\u00f6l\u00e7\u00fcl\u00fc ileti\u015fim\u201d \u00e7a\u011fr\u0131s\u0131 yap\u0131yor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merceknet.com\/tr\/2026\/02\/21\/surekli-arama-sms-sesli-mesaj-dijital-platformlara-satis-baskisi-tepkisi-buyuyor\/\" \/>\n<meta property=\"og:site_name\" content=\"Merceknet Haber\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-21T08:40:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-21T08:47:12+00:00\" \/>\n<meta property=\"og:image\" 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