K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, \u0130stanbul Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019nde d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda T\u00fcrk dizilerinin k\u00fcresel \u00f6l\u00e7ekte ula\u015ft\u0131\u011f\u0131 etkiye dikkat \u00e7ekerek yeni destek modelini kamuoyuna a\u00e7\u0131klad\u0131. Ersoy, T\u00fcrkiye\u2019nin d\u00fcnyan\u0131n en \u00e7ok dizi ihra\u00e7 eden \u00fclkeleri aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 vurgularken, dizileri tan\u0131t\u0131m ve turizm stratejisinin merkezine alan yeni vizyonlar\u0131n\u0131 ve bu do\u011frultuda at\u0131lacak ad\u0131mlar\u0131 payla\u015ft\u0131.<\/p>\n
Bakan Ersoy, sekt\u00f6r\u00fcn yakla\u015f\u0131k 170 \u00fclkede bir milyara yak\u0131n izleyiciye ula\u015ft\u0131\u011f\u0131n\u0131, sat\u0131\u015f ve ihracat g\u00fcc\u00fc bak\u0131m\u0131ndan T\u00fcrkiye\u2019nin d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7 televizyon end\u00fcstrisinden biri haline geldi\u011fini ifade etti. 1 milyar dolar\u0131 a\u015fan ihracat geliriyle \u201ctarihi bir e\u015fi\u011fin\u201d geride kald\u0131\u011f\u0131n\u0131 belirten Ersoy, T\u00fcrk dizilerinin ayn\u0131 zamanda d\u00fcnyan\u0131n en b\u00fcy\u00fck T\u00fcrk\u00e7e kursu niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Bakan Ersoy\u2019un konu\u015fmas\u0131ndan ilgili b\u00f6l\u00fcm \u015f\u00f6yle:
\u201cBinlerce kilometre uzaktaki farkl\u0131 k\u00fclt\u00fcrlerden insanlar\u0131n T\u00fcrk\u00e7e kelimeler kullanmas\u0131, T\u00fcrk\u00e7e \u00f6\u011frenmeye \u00e7al\u0131\u015fmas\u0131, \u00e7ocuklar\u0131na T\u00fcrk\u00e7e isimler vermesi, dizilerimizi izleyenlerin \u00fclkemize gelmek istemesi bu sekt\u00f6r\u00fcn ne denli derin ve kal\u0131c\u0131 etkiler olu\u015fturabildi\u011finin g\u00f6stergesidir. Bu denli h\u0131zl\u0131 b\u00fcy\u00fcyen, ihracat rekorlar\u0131 k\u0131ran ve k\u00fcresel \u00f6l\u00e7ekte etki alan\u0131n\u0131 her ge\u00e7en g\u00fcn geni\u015fleten b\u00f6ylesi bir sekt\u00f6r\u00fcn eski kal\u0131plar i\u00e7inde de\u011ferlendirilmesi do\u011fru olmaz. Bunlardan s\u0131yr\u0131lmam\u0131z; k\u00fclt\u00fcr ve turizm sahas\u0131nda \u00fclkemize bug\u00fcnden bile daha fazla fayda sunmas\u0131n\u0131 sa\u011flayacak ad\u0131mlar\u0131 atmam\u0131z gerekiyor. \u0130nsanlar bir hik\u00e2yenin par\u00e7as\u0131 olmak, bir duyguyu yerinde deneyimlemek istiyor. Elimizdeki veriler ve k\u00fcresel \u00f6rnekler de \u201cekran turizmi\u201d kavram\u0131n\u0131n ge\u00e7ici bir trendden \u00f6te, \u00fclkelerin yumu\u015fak g\u00fc\u00e7 unsuru olarak kulland\u0131\u011f\u0131 devasa bir stratejik alana d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.\u201d<\/p>\n
Ersoy, T\u00fcrkiye\u2019nin 65 milyar 231 milyon dolar turizm geliri ve 64 milyon ziyaret\u00e7iyle d\u00fcnyada \u00fcst s\u0131ralarda konumland\u0131\u011f\u0131n\u0131 belirterek, bu ba\u015far\u0131y\u0131 daha ileri ta\u015f\u0131mak i\u00e7in \u00f6zg\u00fcn enstr\u00fcmanlar geli\u015ftirdiklerini s\u00f6yledi. Bu kapsamda dizilere verilecek desteklerin, Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 (TGA) arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fclece\u011fini bildirdi.<\/p>\n
Bakan Ersoy\u2019un a\u00e7\u0131klamas\u0131 \u015fu \u015fekilde:
\u201cBu rakamlar\u0131 her y\u0131l daha da yukar\u0131ya ta\u015f\u0131mak i\u00e7in \u00e7al\u0131\u015f\u0131yor, bunu yaparken \u00f6zg\u00fcn ve farkl\u0131 enstr\u00fcmanlar\u0131 kullanarak projeler \u00fcretmeye \u00f6zen g\u00f6steriyoruz. Bug\u00fcn de bu bak\u0131\u015f a\u00e7\u0131s\u0131yla dizilerimizi yeni nesil tan\u0131t\u0131m vizyonumuzun lokomotifi yap\u0131yoruz. T\u00fcrkiye’nin tan\u0131t\u0131m\u0131na katk\u0131 sa\u011flayan, en az \u00fc\u00e7 k\u0131tada ve 10 \u00fclkede yay\u0131nlanan dizilerimize Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fcm\u00fcz ve TGA arac\u0131l\u0131\u011f\u0131yla destek verece\u011fiz. Bu karar\u0131 vakit kaybetmeden, bu y\u0131l itibar\u0131yla uygulamaya ba\u015fl\u0131yoruz. Ancak bu destekten yararlanmak i\u00e7in belirledi\u011fimiz kriterlerin mutlaka kar\u015f\u0131lanmas\u0131 gerekiyor. T\u00fcrkiye\u2019nin tan\u0131t\u0131m\u0131na yap\u0131lan katk\u0131, T\u00fcrk\u00e7enin tan\u0131t\u0131m\u0131na ve yayg\u0131nla\u015fmas\u0131na sa\u011flanan katk\u0131, dizilerin ihra\u00e7 edildi\u011fi \u00fclkelerin T\u00fcrk turizmindeki hedef \u00fclkeler aras\u0131nda yer al\u0131p almad\u0131\u011f\u0131 ile ihra\u00e7 edilen \u00fclke say\u0131s\u0131, toplam sat\u0131\u015f tutar\u0131, reyting ve izlenme verileri gibi hususlar\u0131 dikkate alacak, desteklerimizi bu do\u011frultuda verece\u011fiz.\u201d<\/p>\n
Yeni modelin ayr\u0131nt\u0131lar\u0131n\u0131 payla\u015fan Bakan Ersoy, kriterleri kar\u015f\u0131layan dizilerin her b\u00f6l\u00fcm\u00fc i\u00e7in Bakanl\u0131k ve TGA olarak toplamda 100 bin dolar kar\u015f\u0131l\u0131\u011f\u0131 T\u00fcrk liras\u0131na kadar destek verilece\u011fini a\u00e7\u0131klad\u0131. T\u00fcrkiye\u2019de dizilerin ortalama 120 dakika yay\u0131mland\u0131\u011f\u0131n\u0131, ancak yurt d\u0131\u015f\u0131na 40\u201345 dakikal\u0131k b\u00f6l\u00fcmler halinde ihra\u00e7 edildi\u011fini hat\u0131rlatan Ersoy, destek hesaplamas\u0131nda yurt i\u00e7i yay\u0131n s\u00fcresinin esas al\u0131naca\u011f\u0131n\u0131 belirterek, yurt d\u0131\u015f\u0131nda yay\u0131nlanan her bir b\u00f6l\u00fcm i\u00e7in bunun maksimum 33 bin dolar kar\u015f\u0131l\u0131\u011f\u0131 T\u00fcrk liras\u0131 deste\u011fe denk geldi\u011fini ifade etti.<\/p>\n
Bakanl\u0131\u011f\u0131n ayr\u0131ca \u00e7ekim mek\u00e2nlar\u0131na ili\u015fkin b\u00fcrokratik s\u00fcre\u00e7leri h\u0131zland\u0131rma ve Bakanl\u0131\u011fa ba\u011fl\u0131 alanlar\u0131n \u00fccretsiz tahsisi gibi kolayl\u0131klar sa\u011flayaca\u011f\u0131n\u0131 belirten Ersoy, \u00fcretim g\u00fcc\u00fcn\u00fc art\u0131rmak i\u00e7in desteklerin geni\u015fletilece\u011fini kaydetti.<\/p>\n
Ersoy, TGA\u2019n\u0131n dizi i\u00e7eriklerine \u00fcr\u00fcn yerle\u015ftirme y\u00f6ntemiyle T\u00fcrkiye\u2019nin tarihi, do\u011fal ve gastronomik de\u011ferlerini entegre etmeyi hedefledi\u011fini de s\u00f6yledi. 30 saniyelik tan\u0131t\u0131m filmleri ve dijital k\u0131sa video i\u00e7eriklerinin sat\u0131n al\u0131nmas\u0131n\u0131n planland\u0131\u011f\u0131n\u0131 belirten Ersoy, bu i\u00e7eriklerde bilinirli\u011fi y\u00fcksek yap\u0131mlar\u0131n ve ba\u015frol oyuncular\u0131n\u0131n yer almas\u0131n\u0131n da kriterler aras\u0131nda oldu\u011funu vurgulad\u0131.<\/p>\n
Bakan Ersoy\u2019un konu\u015fmas\u0131 \u015f\u00f6yle:
\u201c\u00d6zellikle dijital i\u00e7eriklerde, farkl\u0131 turizm de\u011ferlerini \u00e7e\u015fitli deneyimler \u00fczerinden tan\u0131tan \u00f6zg\u00fcn kurgusal yakla\u015f\u0131m ve anlat\u0131m bekliyoruz. Yine yurt d\u0131\u015f\u0131nda y\u00fcksek izlenme oranlar\u0131na sahip dizilerin bilinirli\u011finden faydalanarak k\u00fcresel ziyaret\u00e7i potansiyeline eri\u015fim sa\u011flamam\u0131za hizmet eden \u00e7al\u0131\u015fmalar\u0131 dikkate alaca\u011f\u0131z. Gerek tan\u0131t\u0131m filmlerinde gerekse dijital k\u0131sa video i\u00e7eriklerinde, ilgili dizilerin ba\u015frol oyuncular\u0131n\u0131n yer almas\u0131 di\u011fer bir kriterimiz. Yurt d\u0131\u015f\u0131na ihra\u00e7 edilen ve Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan te\u015fvik alan firmalar bu i\u015f birli\u011fine dahil olabilecek ve TGA\u2019ya ba\u015fvuruda bulunabilecekler. Tan\u0131t\u0131m, fark\u0131ndal\u0131k ve bilinirli\u011fin sa\u011flanmas\u0131\u2026 Bunlar olmazsa olmaz\u0131m\u0131z. Gerek Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fcm\u00fcz\u00fcn gerekse TGA\u2019n\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131n ortak hedefi; m\u00fcmk\u00fcn olan en geni\u015f kitleye \u00fclkemizin, destinasyonlar\u0131m\u0131z\u0131n ve turizm \u00fcr\u00fcnlerimizin do\u011frudan ve etkin tan\u0131t\u0131m\u0131n\u0131 yapmakt\u0131r.\u201d<\/p>\n
Ersoy, desteklerin dizi \u00e7ekimlerinin turizm stratejisinde \u00f6ne \u00e7\u0131kan destinasyonlarda yap\u0131lmas\u0131n\u0131 te\u015fvik edece\u011fini ve d\u00fcnyaca tan\u0131nan oyuncular\u0131n diziler \u00fczerinden birer turizm el\u00e7isine d\u00f6n\u00fc\u015fece\u011fini s\u00f6yledi. Sahillerden tarihi eserlere, gastronomiden sa\u011fl\u0131k, do\u011fa ve k\u0131\u015f turizmine kadar pek \u00e7ok de\u011ferin dizilerde daha g\u00f6r\u00fcn\u00fcr hale gelece\u011fini belirten Ersoy, \u201cS\u00f6z\u00fcn \u00f6z\u00fc, k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn ve tarihi miras\u0131m\u0131z\u0131n m\u00fcmk\u00fcn olan b\u00fct\u00fcn unsurlar\u0131yla d\u00fcnyaya sunulmas\u0131n\u0131, anlat\u0131lmas\u0131n\u0131, bilinirliklerinin sa\u011flanmas\u0131n\u0131 \u00f6nemsiyoruz. Att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131n sebebi ve hedefi budur.\u201d dedi.<\/p>\n
Bakan Ersoy ayr\u0131ca benzer bir destek modelinin sinema filmleri i\u00e7in de ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131, uluslararas\u0131 A grubu film festivallerinde temsil edilen ve belirlenen kriterlere uyan yap\u0131mlar\u0131n Bakanl\u0131k taraf\u0131ndan desteklenece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, T\u00fcrk dizilerinin tan\u0131t\u0131m ve turizm stratejisinin \u201clokomotifi\u201d olarak konumlanaca\u011f\u0131n\u0131 belirterek, belirlenen kriterleri kar\u015f\u0131layan dizilere b\u00f6l\u00fcm ba\u015f\u0131na 100 bin dolar kar\u015f\u0131l\u0131\u011f\u0131 T\u00fcrk liras\u0131na kadar destek verilece\u011fini duyurdu.<\/p>\n","protected":false},"author":6,"featured_media":7550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2149,2146,2147,2148,1072],"class_list":["post-7549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultur-sanat","tag-diziihracati","tag-kulturveturizmbakanligi","tag-mehmetnuriersoy","tag-tga","tag-turkdizileri"],"yoast_head":"\n