{"id":60874,"date":"2026-11-11T12:21:34","date_gmt":"2026-11-11T09:21:34","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=60874"},"modified":"2026-11-11T12:42:47","modified_gmt":"2026-11-11T09:42:47","slug":"ciro-buyuyor-satis-daraliyor-rakamlar-yukselirken-ticaret-neden-kuculuyor","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/11\/11\/ciro-buyuyor-satis-daraliyor-rakamlar-yukselirken-ticaret-neden-kuculuyor\/","title":{"rendered":"Ciro b\u00fcy\u00fcyor, sat\u0131\u015f daral\u0131yor: Rakamlar y\u00fckselirken ticaret neden k\u00fc\u00e7\u00fcl\u00fcyor?"},"content":{"rendered":"

Ekonomide bazen iki rakam, sayfalarca rapordan daha fazla \u015fey anlat\u0131r. Yeter ki rakamlar\u0131n arkas\u0131ndaki ger\u00e7e\u011fi g\u00f6rmek isteyelim.<\/p>\n

T\u00fcrkiye \u0130statistik Kurumu, 11 Kas\u0131m’da iki \u00f6nemli veri a\u00e7\u0131klad\u0131. T\u00fcrkiye’de toplam ciro y\u0131ll\u0131k y\u00fczde 28,5, ticaret sekt\u00f6r\u00fcn\u00fcn cirosu y\u00fczde 24,5 artt\u0131.<\/p>\n

Ancak ayn\u0131 d\u00f6nemde ticaret sat\u0131\u015f hacmi y\u00fczde 5,6, toptan ticaret hacmi ise y\u00fczde 10,9 azald\u0131.<\/p>\n

\u015eimdi bu iki tabloyu yan yana koyal\u0131m.<\/p>\n

Para b\u00fcy\u00fcyor ama ticaret k\u00fc\u00e7\u00fcl\u00fcyor. Ciro y\u00fckseliyor ama sat\u0131lan mal\u0131n miktar\u0131 azal\u0131yor.<\/strong><\/p>\n

\u00dcstelik Eyl\u00fcl 2026’da y\u0131ll\u0131k t\u00fcketici enflasyonu y\u00fczde 29,73, \u00fcretici enflasyonu y\u00fczde 27,38 olarak ger\u00e7ekle\u015fti.<\/p>\n

Yani toplam cirodaki y\u00fczde 28,5’lik ve ticaret cirosundaki y\u00fczde 24,5’lik art\u0131\u015f, genel t\u00fcketici enflasyonunun bile alt\u0131nda kald\u0131.<\/p>\n

Bu oranlar do\u011frudan i\u015fletmelerin reel cirosunu veya k\u00e2r\u0131n\u0131 hesaplamam\u0131za yetmez. \u00c7\u00fcnk\u00fc her sekt\u00f6r\u00fcn fiyat ve maliyet yap\u0131s\u0131 farkl\u0131d\u0131r. Ancak ortadaki uyar\u0131y\u0131 da g\u00f6rmezden gelemeyiz.<\/p>\n

Kasadan daha fazla para ge\u00e7mesi, kasan\u0131n sahibinin daha fazla kazand\u0131\u011f\u0131 anlam\u0131na gelmiyor.<\/strong><\/p>\n

\u0130\u015fte ekonomide as\u0131l konu\u015fmam\u0131z gereken mesele budur.<\/p>\n

\"\"<\/p>\n

Sanayici \u00fcretiyor ama kazanc\u0131n\u0131 koruyabiliyor mu?<\/h2>\n

Bir i\u015fletme d\u00fc\u015f\u00fcn\u00fcn. Ge\u00e7en y\u0131l 100 liraya satt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc bu y\u0131l 125 liraya sat\u0131yor. Ancak ayn\u0131 d\u00f6nemde hammadde, i\u015f\u00e7ilik, elektrik, nakliye ve finansman giderleri y\u00fckseliyor.<\/p>\n

\u00dcstelik daha az \u00fcr\u00fcn satabiliyor.<\/p>\n

Cirosu artm\u0131\u015f g\u00f6r\u00fcnebilir. Peki k\u00e2r\u0131?<\/p>\n

\u0130\u015fte o sorunun cevab\u0131n\u0131 ciro endeksi vermiyor.<\/p>\n

Sanayicinin ger\u00e7ek meselesi de yaln\u0131zca sat\u0131\u015f yapmak de\u011fil; maliyetini kar\u015f\u0131lamak, \u00e7al\u0131\u015fan\u0131n\u0131n \u00fccretini \u00f6demek, borcunu \u00e7evirmek, \u00fcretimini s\u00fcrd\u00fcrmek ve yeni yat\u0131r\u0131m yapabilmektir.<\/p>\n

Bug\u00fcn bir i\u015fletmenin \u00f6n\u00fcnde yaln\u0131zca sat\u0131\u015f sorunu bulunmuyor. Finansmana eri\u015fim, faiz y\u00fck\u00fc, i\u015fletme sermayesi ihtiyac\u0131 ve belirsiz talep de ayn\u0131 hesab\u0131n i\u00e7inde.<\/p>\n

Merkez Bankas\u0131, ekim ay\u0131nda politika faizini y\u00fczde 36’ya indirdi. Ancak s\u0131k\u0131 para politikas\u0131 devam ediyor.<\/p>\n

Enflasyonla m\u00fccadele elbette gerekli. Fiyat istikrar\u0131 olmadan kal\u0131c\u0131 refah\u0131n sa\u011flanmas\u0131 da m\u00fcmk\u00fcn de\u011fil.<\/p>\n

Fakat burada dikkat edilmesi gereken hassas bir denge var.<\/p>\n

Enflasyonu d\u00fc\u015f\u00fcr\u00fcrken \u00fcretim kapasitesini zay\u0131flat\u0131rsan\u0131z, yar\u0131n fiyat istikrar\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131z g\u00fc\u00e7l\u00fc bir \u00fcretim yap\u0131s\u0131n\u0131 da riske atars\u0131n\u0131z.<\/strong><\/p>\n

S\u0131k\u0131 para politikas\u0131 talebi s\u0131n\u0131rlayabilir. Ancak yat\u0131r\u0131m yapacak, makine alacak, stok olu\u015fturacak ve yeni istihdam sa\u011flayacak i\u015fletmelerin finansman imk\u00e2nlar\u0131n\u0131 da zorlayabilir.<\/p>\n

Mesele, enflasyonla m\u00fccadeleden vazge\u00e7mek de\u011fil; bu m\u00fccadeleyi \u00fcretimi ve verimlili\u011fi koruyan politikalarla birlikte y\u00fcr\u00fctmektir.<\/p>\n

En tehlikelisi fabrikan\u0131n kapanmas\u0131d\u0131r<\/h2>\n

Bir sanayici \u00fcretimini azaltabilir. Bir s\u00fcre daha d\u00fc\u015f\u00fck kapasiteyle \u00e7al\u0131\u015fabilir. Zarar\u0131n\u0131 telafi etmek i\u00e7in yeni pazar arayabilir.<\/p>\n

Ama i\u015fletmesini satmak zorunda kal\u0131yorsa, fabrikas\u0131 s\u00fcrekli el de\u011fi\u015ftiriyorsa veya \u00fcretim tamamen sona eriyorsa mesele art\u0131k yaln\u0131zca o sanayicinin meselesi de\u011fildir.<\/p>\n

\u00c7\u00fcnk\u00fc bir fabrika sadece bina ve makinelerden ibaret de\u011fildir.<\/p>\n

Orada \u00e7al\u0131\u015fan i\u015f\u00e7i vard\u0131r. O fabrikaya mal veren tedarik\u00e7i, \u00fcr\u00fcn\u00fcn\u00fc ta\u015f\u0131yan nakliyeci, hizmet sunan esnaf ve o gelirle ayakta duran aileler vard\u0131r.<\/p>\n

Bir fabrikan\u0131n kapanmas\u0131, yaln\u0131zca bir i\u015fletmenin de\u011fil, \u00e7evresinde olu\u015fan ekonomik hayat\u0131n da yara almas\u0131 demektir.<\/strong><\/p>\n

Elbette b\u00fct\u00fcn sanayinin darald\u0131\u011f\u0131n\u0131 s\u00f6yleyemeyiz. T\u00dc\u0130K’e g\u00f6re eyl\u00fclde sanayi \u00fcretimi y\u0131ll\u0131k y\u00fczde 2,6 artt\u0131. TOBB verileri de 2026’n\u0131n ilk dokuz ay\u0131nda kapanan \u015firket say\u0131s\u0131n\u0131n ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 1,5 azald\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Ancak bu genel veriler, g\u00fc\u00e7l\u00fck ya\u015fayan, sat\u0131\u015fa \u00e7\u0131kar\u0131lan, el de\u011fi\u015ftiren veya kapanan m\u00fcnferit \u00fcretim tesislerinin sorunlar\u0131n\u0131 \u00f6nemsiz k\u0131lmaz.<\/p>\n

Tam tersine, hangi sekt\u00f6rlerde ve hangi b\u00f6lgelerde i\u015fletmelerin daha fazla zorland\u0131\u011f\u0131n\u0131 somut verilerle ara\u015ft\u0131rmak gerekir.<\/p>\n

\u00c7\u00fcnk\u00fc bir fabrikan\u0131n kapanmas\u0131n\u0131 yaln\u0131zca istatistikteki bir eksilme olarak g\u00f6ren anlay\u0131\u015f, \u00fcretimin toplum i\u00e7in ne ifade etti\u011fini yeterince kavrayamaz.<\/strong><\/p>\n

Para d\u00f6n\u00fcyor, peki neden \u00fcretime ivme kazand\u0131rm\u0131yor?<\/h2>\n

Ticaretteki tablo da d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fc.<\/p>\n

Toptan ticaret hacmi y\u00fczde 10,9 azal\u0131rken perakende sat\u0131\u015f hacmi y\u00fczde 7,7 artt\u0131. Posta ve internet \u00fczerinden sat\u0131\u015flarda art\u0131\u015f y\u00fczde 17,4’e ula\u015ft\u0131.<\/p>\n

Bu veriler, ekonomik faaliyetin b\u00fct\u00fcn alanlarda ayn\u0131 y\u00f6nde hareket etmedi\u011fini g\u00f6steriyor.<\/p>\n

\u0130nsanlar g\u0131da ve temel ihtiya\u00e7lar\u0131n\u0131 almaya devam ediyor. Marketlerde, zincir ma\u011fazalarda ve dijital sat\u0131\u015f kanallar\u0131nda para d\u00f6n\u00fcyor.<\/p>\n

Ancak burada \u00f6nemli bir ayr\u0131m var.<\/p>\n

Paran\u0131n el de\u011fi\u015ftirmesiyle yeni \u00fcretim kapasitesi olu\u015fturmas\u0131 ayn\u0131 \u015fey de\u011fildir.<\/strong><\/p>\n

Bir markette yap\u0131lan harcama da ekonominin par\u00e7as\u0131d\u0131r. Bankac\u0131l\u0131k sistemi de tasarruflar\u0131n yat\u0131r\u0131ma y\u00f6nlendirilmesi a\u00e7\u0131s\u0131ndan vazge\u00e7ilmezdir.<\/p>\n

Fakat finansal getirinin \u00fcretim yat\u0131r\u0131m\u0131na k\u0131yasla daha cazip h\u00e2le gelmesi, sermayenin yeni fabrika, makine ve istihdam olu\u015fturacak alanlara y\u00f6nelmesini zorla\u015ft\u0131rabilir.<\/p>\n

Paran\u0131n finansal sistemde veya h\u0131zl\u0131 sat\u0131\u015f yap\u0131lan alanlarda dola\u015fmas\u0131 tek ba\u015f\u0131na sorun de\u011fildir. Sorun, \u00fcretimin ve yat\u0131r\u0131m\u0131n ayn\u0131 \u00f6l\u00e7\u00fcde g\u00fc\u00e7lenmemesidir.<\/p>\n

Bir \u00fclkede paran\u0131n h\u0131zla d\u00f6nmesi yetmez. O para yeni tezg\u00e2hlar kurmal\u0131, yeni fabrikalar a\u00e7mal\u0131, \u00fcretimi ve istihdam\u0131 b\u00fcy\u00fctmelidir.<\/strong><\/p>\n

Aksi h\u00e2lde ekonomik hareketlilik vard\u0131r ama gelece\u011fin \u00fcretim g\u00fcc\u00fc yeterince olu\u015fmayabilir.<\/p>\n

Say\u0131n Cumhurba\u015fkan\u0131 Erdo\u011fan’a da anlat\u0131lmas\u0131 gereken ger\u00e7ek<\/h2>\n

Buradan Cumhurba\u015fkan\u0131m\u0131z Say\u0131n Recep Tayyip Erdo\u011fan’a ve ekonomi y\u00f6netimine a\u00e7\u0131k\u00e7a ifade etmek istedi\u011fim bir husus var:<\/p>\n

Sanayicinin ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131 yaln\u0131zca sanayicinin de\u011fil, T\u00fcrkiye’nin gelece\u011finin meselesidir.<\/strong><\/p>\n

\u00dcreticinin finansmana ula\u015fmakta zorlanmas\u0131, toptan ticarette hacmin daralmas\u0131, i\u015fletmelerin k\u00e2rl\u0131l\u0131klar\u0131n\u0131 koruma m\u00fccadelesi vermesi ve yat\u0131r\u0131m kararlar\u0131n\u0131 ertelemesi ihtimali ciddiyetle de\u011ferlendirilmelidir.<\/p>\n

Sanayicinin sesini yaln\u0131zca ihracat rekorlar\u0131nda, yat\u0131r\u0131m a\u00e7\u0131l\u0131\u015flar\u0131nda veya b\u00fcy\u00fcme rakamlar\u0131nda de\u011fil; kredi \u00f6deme g\u00fcn\u00fcnde, sipari\u015f defterinde, maliyet hesab\u0131nda ve \u00fcretim tezg\u00e2h\u0131n\u0131n ba\u015f\u0131nda da duymak gerekiyor.<\/p>\n

\u0130ktidar\u0131n bu tabloyu b\u00fct\u00fcn y\u00f6nleriyle anlamas\u0131 \u00f6nemlidir.<\/p>\n

\u00c7\u00fcnk\u00fc \u00fcretim i\u015fletmeleri zay\u0131flad\u0131\u011f\u0131nda kaybedilen yaln\u0131zca bug\u00fcn\u00fcn sat\u0131\u015f\u0131 olmaz. Yar\u0131nki yat\u0131r\u0131m, istihdam, teknoloji ve ihracat kapasitesi de zarar g\u00f6rebilir.<\/p>\n

Burada ihtiya\u00e7 duyulan \u015fey, s\u0131k\u0131 para politikas\u0131n\u0131n \u00fcretim \u00fczerindeki etkilerinin a\u00e7\u0131k\u00e7a \u00f6l\u00e7\u00fclmesi; verimli yat\u0131r\u0131m\u0131, ihracat\u0131, istihdam\u0131 ve i\u015fletme sermayesini destekleyecek ara\u00e7lar\u0131n dikkatle de\u011ferlendirilmesidir.<\/p>\n

Enflasyonu d\u00fc\u015f\u00fcrmek hedef olmal\u0131; fakat \u00fcretim g\u00fcc\u00fcn\u00fc korumak da ayn\u0131 ciddiyetle ele al\u0131nmal\u0131d\u0131r.<\/strong><\/p>\n

Konya’n\u0131n \u00fcretim g\u00fcc\u00fcn\u00fc korumak zorunday\u0131z<\/h2>\n

Konya’dan bakt\u0131\u011f\u0131m\u0131zda meselenin \u00f6nemi daha da belirginle\u015fiyor.<\/p>\n

Bu \u015fehir tar\u0131m yap\u0131yor, makine \u00fcretiyor, otomotiv yan sanayisinde \u00e7al\u0131\u015f\u0131yor, g\u0131da i\u015fliyor, ihracat ger\u00e7ekle\u015ftiriyor.<\/p>\n

Burada \u00e7ift\u00e7inin, sanayicinin, nakliyecinin ve esnaf\u0131n kaderi birbirine ba\u011fl\u0131.<\/p>\n

Sanayici sipari\u015f alamazsa \u00fcretimini planlamakta zorlan\u0131r. \u00c7ift\u00e7i \u00fcr\u00fcn\u00fcn\u00fc de\u011ferlendiremezse sonraki sezonun maliyetini kar\u015f\u0131lamakta g\u00fc\u00e7l\u00fck \u00e7eker. Toptanc\u0131 ve esnaf\u0131n ticareti yava\u015flarsa bu durum ba\u015fka i\u015fletmelere de yans\u0131yabilir.<\/p>\n

Konya’n\u0131n \u00fcretim g\u00fcc\u00fcn\u00fc korumak i\u00e7in yaln\u0131zca ihracat rakamlar\u0131na de\u011fil, fabrikalar\u0131n kapasitesine, yeni sipari\u015flerine, finansman ko\u015fullar\u0131na ve i\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilirli\u011fine de bakmal\u0131y\u0131z.<\/p>\n

Bu noktada meslek odalar\u0131na, sanayi ve ticaret kurulu\u015flar\u0131na da \u00f6nemli sorumluluk d\u00fc\u015f\u00fcyor.<\/p>\n

\u0130\u015fletmelerin ne kadar ciro yapt\u0131\u011f\u0131 kadar, ne kadar \u00fcretti\u011fini, ne kadar kazand\u0131\u011f\u0131n\u0131 ve \u00fcretime devam edebilme g\u00fcc\u00fcn\u00fc de konu\u015fmal\u0131y\u0131z.<\/strong><\/p>\n

\u015eimdi tekrar T\u00dc\u0130K’in iki verisine d\u00f6nelim.<\/p>\n

Ticaret cirosu y\u00fczde 24,5 artm\u0131\u015f, ticaret sat\u0131\u015f hacmi y\u00fczde 5,6 azalm\u0131\u015f.<\/p>\n

Bu rakamlar tek ba\u015f\u0131na b\u00fct\u00fcn ekonominin foto\u011fraf\u0131 de\u011fildir. Ama g\u00f6z ard\u0131 edilemeyecek bir uyar\u0131d\u0131r.<\/p>\n

\u015eunu unutmayal\u0131m:<\/p>\n

Bir \u00fclkenin ger\u00e7ek zenginli\u011fi, dola\u015f\u0131mdaki paran\u0131n miktar\u0131nda de\u011fil; \u00fcretti\u011fi de\u011ferde, korudu\u011fu i\u015f yerlerinde ve olu\u015fturdu\u011fu istihdamdad\u0131r.<\/strong><\/p>\n

Ciroyu art\u0131rmak \u00f6nemlidir. Ama fabrikay\u0131 ya\u015fatmak, sanayiciyi \u00fcretimde tutmak ve \u00e7al\u0131\u015fan\u0131 i\u015finde korumak \u00e7ok daha b\u00fcy\u00fck bir sorumluluktur.<\/strong><\/p>\n

\u00c7\u00fcnk\u00fc para yeniden kazan\u0131labilir.<\/p>\n

Ama kapanan bir fabrikan\u0131n \u00fcretim birikimini, da\u011f\u0131lan yeti\u015fmi\u015f i\u015f g\u00fcc\u00fcn\u00fc ve kaybedilen pazar\u0131 yeniden olu\u015fturmak her zaman o kadar kolay de\u011fildir.<\/strong><\/p>\n

\u0130\u015fte as\u0131l g\u00f6r\u00fclmesi gereken ger\u00e7ek budur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ekonomide bazen iki rakam, sayfalarca rapordan daha fazla \u015fey anlat\u0131r. Yeter ki rakamlar\u0131n arkas\u0131ndaki ger\u00e7e\u011fi g\u00f6rmek isteyelim. T\u00fcrkiye \u0130statistik Kurumu, 11 Kas\u0131m’da iki \u00f6nemli veri a\u00e7\u0131klad\u0131. T\u00fcrkiye’de toplam ciro y\u0131ll\u0131k y\u00fczde 28,5, ticaret sekt\u00f6r\u00fcn\u00fcn cirosu y\u00fczde 24,5 artt\u0131. Ancak ayn\u0131 d\u00f6nemde ticaret sat\u0131\u015f hacmi y\u00fczde 5,6, toptan ticaret hacmi ise y\u00fczde 10,9 azald\u0131. \u015eimdi bu […]<\/p>\n","protected":false},"author":3,"featured_media":60877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[6479,87],"class_list":["post-60874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kose-yazilari","tag-hamdibagci","tag-koseyazisi"],"yoast_head":"\nCiro b\u00fcy\u00fcyor, sat\u0131\u015f daral\u0131yor: Rakamlar y\u00fckselirken ticaret neden k\u00fc\u00e7\u00fcl\u00fcyor? - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/11\/11\/ciro-buyuyor-satis-daraliyor-rakamlar-yukselirken-ticaret-neden-kuculuyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciro b\u00fcy\u00fcyor, sat\u0131\u015f daral\u0131yor: Rakamlar y\u00fckselirken ticaret neden k\u00fc\u00e7\u00fcl\u00fcyor? - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ekonomide bazen iki rakam, sayfalarca rapordan daha fazla \u015fey anlat\u0131r. Yeter ki rakamlar\u0131n arkas\u0131ndaki ger\u00e7e\u011fi g\u00f6rmek isteyelim. T\u00fcrkiye \u0130statistik Kurumu, 11 Kas\u0131m’da iki \u00f6nemli veri a\u00e7\u0131klad\u0131. T\u00fcrkiye’de toplam ciro y\u0131ll\u0131k y\u00fczde 28,5, ticaret sekt\u00f6r\u00fcn\u00fcn cirosu y\u00fczde 24,5 artt\u0131. 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