{"id":57643,"date":"2026-10-26T13:06:20","date_gmt":"2026-10-26T10:06:20","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=57643"},"modified":"2026-10-26T13:06:20","modified_gmt":"2026-10-26T10:06:20","slug":"kislik-alisveriste-internet-donemi-mont-bot-ve-ev-yapimi-konservelere-talep-artti","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/10\/26\/kislik-alisveriste-internet-donemi-mont-bot-ve-ev-yapimi-konservelere-talep-artti\/","title":{"rendered":"K\u0131\u015fl\u0131k al\u0131\u015fveri\u015fte internet d\u00f6nemi: Mont, bot ve ev yap\u0131m\u0131 konservelere talep artt\u0131"},"content":{"rendered":"

Hava s\u0131cakl\u0131klar\u0131n\u0131n d\u00fc\u015fmesiyle birlikte t\u00fcketicilerin al\u0131\u015fveri\u015f tercihleri de de\u011fi\u015fmeye ba\u015flad\u0131. K\u0131\u015f mevsimine haz\u0131rl\u0131k yapan vatanda\u015flar, giyimden g\u0131daya kadar pek \u00e7ok ihtiyac\u0131n\u0131 internet \u00fczerinden kar\u015f\u0131lamaya y\u00f6nelirken, e-ticaret platformlar\u0131nda mevsimsel talep art\u0131\u015f\u0131 ya\u015fan\u0131yor.<\/p>\n

T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) e-Ticaret Meclis \u00dcyesi Cenk \u00c7i\u011fdemli, e-ticaret sekt\u00f6r\u00fcn\u00fcn Kovid-19 salg\u0131n\u0131 sonras\u0131nda kazand\u0131\u011f\u0131 ivmeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, t\u00fcketicilerin binlerce ma\u011faza ve milyonlarca \u00fcr\u00fcn aras\u0131ndan ihtiya\u00e7lar\u0131na uygun al\u0131\u015fveri\u015f yapabildi\u011fini s\u00f6yledi.<\/p>\n

\u00d6zellikle mevsim ge\u00e7i\u015fleri, tatil d\u00f6nemleri, \u00f6zel g\u00fcnler ve indirim kampanyalar\u0131n\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 zamanlarda internet al\u0131\u015fveri\u015fine ilginin artt\u0131\u011f\u0131n\u0131 ifade eden \u00c7i\u011fdemli, k\u0131\u015f haz\u0131rl\u0131klar\u0131n\u0131n da bu hareketlili\u011fi destekledi\u011fini belirtti.<\/p>\n

Mont, kaban ve bot sat\u0131\u015flar\u0131nda hareketlilik<\/h2>\n

So\u011fuk havalar\u0131n etkisini g\u00f6stermesiyle t\u00fcketicilerin k\u0131\u015fl\u0131k giyim \u00fcr\u00fcnlerine y\u00f6neldi\u011fini anlatan \u00c7i\u011fdemli, kaban, mont, bot ve kazak gibi \u00fcr\u00fcnlerin al\u0131\u015fveri\u015f listelerinde \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\u00c7i\u011fdemli, mevsimsel talepteki de\u011fi\u015fimi \u015fu s\u00f6zlerle de\u011ferlendirdi:<\/p>\n

\u201cMevsimsel olarak \u00fcr\u00fcnlere talep art\u0131yor. Havalar\u0131n so\u011fumaya ba\u015flamas\u0131yla t\u00fcketici talebi do\u011fal olarak \u00f6zellikle k\u0131\u015f ko\u015fullar\u0131na uygun kaban, mont, bot, kazak gibi \u00fcr\u00fcnlere y\u00f6neldi. Bunlar\u0131n yan\u0131 s\u0131ra k\u0131\u015fl\u0131k haz\u0131rl\u0131\u011f\u0131 yapmayanlar taraf\u0131ndan tur\u015fu, ev yap\u0131m\u0131 konserve gibi \u00fcr\u00fcnler tercih ediliyor.\u201d<\/p>\n

Ev yap\u0131m\u0131 konservelere yo\u011fun ilgi: \u0130lk s\u0131rada domates var<\/h2>\n

K\u0131\u015fl\u0131k al\u0131\u015fveri\u015fte dikkat \u00e7eken bir di\u011fer \u00fcr\u00fcn grubu ise ev yap\u0131m\u0131 g\u0131dalar oldu. \u00d6zellikle konserve, tur\u015fu ve salamura \u00fcr\u00fcnleri internet \u00fczerinden yo\u011fun talep g\u00f6rmeye ba\u015flad\u0131.<\/p>\n

E-ticaret platformlar\u0131n\u0131n evde \u00fcretim yapan kad\u0131nlar i\u00e7in de yeni bir gelir kap\u0131s\u0131 olu\u015fturdu\u011funu belirten \u00c7i\u011fdemli, ev yap\u0131m\u0131 \u00fcr\u00fcnlerin internet ma\u011fazalar\u0131 arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015fa sunuldu\u011funu s\u00f6yledi.<\/p>\n

\u00c7i\u011fdemli, \u015fu bilgileri payla\u015ft\u0131:<\/p>\n

\u201cHavalar\u0131n so\u011fumas\u0131 ve k\u0131\u015fl\u0131k g\u0131da haz\u0131rl\u0131klar\u0131n\u0131n h\u0131z kazanmas\u0131yla birlikte konserve, tur\u015fu ve salamura \u00fcr\u00fcnlerinin e-ticaret sat\u0131\u015flar\u0131nda belirgin hareketlilik ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ev yap\u0131m\u0131 \u00fcr\u00fcnlere talep \u00e7ok fazla. K\u0131\u015f d\u00f6nemlerinde domates ve sebze konserveleri yapan ev han\u0131mlar\u0131, \u00fcr\u00fcnlerini e-ticaret sitelerindeki d\u00fckkanlar\u0131nda sat\u0131\u015fa sundular. En fazla domates konservesine talep bulunuyor. Konservesini evde yapmay\u0131 tercih edenler de \u00e7e\u015fitli boylarda kavanoz ve kapak almay\u0131 tercih ediyor. Tur\u015fu ve salamura yapraklara da yo\u011fun talep var.\u201d<\/p>\n

Ev yap\u0131m\u0131 konserve ve tur\u015fular\u0131n farkl\u0131 boylarda sat\u0131\u015fa sunuldu\u011funu belirten \u00c7i\u011fdemli, bu \u00fcr\u00fcnlerin mevsimsel talebinin en yo\u011fun oldu\u011fu d\u00f6nemlerden birinin ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

K\u0131\u015fl\u0131k al\u0131\u015fveri\u015fte \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnler<\/h2>\n
\n
\n\n\n\n\n\n\n\n\n\n\n\n
\u00dcr\u00fcn grubu<\/th>\n\u00d6ne \u00e7\u0131kan \u00fcr\u00fcnler<\/th>\n<\/tr>\n
K\u0131\u015fl\u0131k d\u0131\u015f giyim<\/td>\nKaban, mont, spor ceket<\/td>\n<\/tr>\n
Ayakkab\u0131<\/td>\nK\u0131\u015fl\u0131k bot<\/td>\n<\/tr>\n
G\u00fcnl\u00fck giyim<\/td>\nKazak, termal k\u0131yafet<\/td>\n<\/tr>\n
K\u0131\u015fl\u0131k aksesuar<\/td>\nEldiven<\/td>\n<\/tr>\n
\u00c7ocuk giyim<\/td>\nMont, bot, termal \u00fcr\u00fcnler<\/td>\n<\/tr>\n
Ev yap\u0131m\u0131 g\u0131da<\/td>\nDomates ve sebze konserveleri<\/td>\n<\/tr>\n
Tur\u015fu ve salamura<\/td>\n\u00c7e\u015fitli tur\u015fular, salamura yaprak<\/td>\n<\/tr>\n
K\u0131\u015fl\u0131k haz\u0131rl\u0131k malzemeleri<\/td>\nKavanoz, konserve kapa\u011f\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u00c7ocuk giyiminde sat\u0131\u015flar iki kata yakla\u015ft\u0131<\/h2>\n

E-ticaretteki hareketlili\u011fin en dikkat \u00e7ekici alanlar\u0131ndan biri de \u00e7ocuk giyim \u00fcr\u00fcnleri oldu.<\/p>\n

Ailelerin so\u011fuk havalara haz\u0131rl\u0131k kapsam\u0131nda \u00e7ocuklar\u0131 i\u00e7in mont, bot, termal k\u0131yafet ve di\u011fer k\u0131\u015fl\u0131k \u00fcr\u00fcnleri tercih etti\u011fini belirten \u00c7i\u011fdemli, bu kategoride ge\u00e7en y\u0131la k\u0131yasla \u00f6nemli bir sat\u0131\u015f art\u0131\u015f\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

\u00c7i\u011fdemli, \u201c\u0130lgi g\u00f6ren \u00fcr\u00fcnler aras\u0131nda termal k\u0131yafetler, bot, mont, spor ceketler, eldiven de dikkati \u00e7ekiyor. K\u0131\u015fl\u0131k \u00e7ocuk giyim \u00fcr\u00fcnlerinde de \u00f6nemli bir talep art\u0131\u015f\u0131 var. Ge\u00e7ti\u011fimiz y\u0131la k\u0131yasla bu t\u00fcr \u00fcr\u00fcnlerin sat\u0131\u015f\u0131nda iki kata yak\u0131n art\u0131\u015f ger\u00e7ekle\u015fti\u201d dedi.<\/p>\n

\u00c7ocuk giyiminde a\u00e7\u0131klanan art\u0131\u015f oran\u0131, k\u0131\u015f haz\u0131rl\u0131klar\u0131n\u0131n e-ticaret sekt\u00f6r\u00fcne yans\u0131mas\u0131n\u0131 ortaya koyarken, di\u011fer \u00fcr\u00fcn gruplar\u0131na ili\u015fkin kesin sat\u0131\u015f art\u0131\u015f oranlar\u0131 payla\u015f\u0131lmad\u0131.<\/p>\n

Evde \u00fcretim yapan kad\u0131nlar i\u00e7in yeni sat\u0131\u015f imk\u00e2n\u0131<\/h2>\n

\u0130nternet \u00fczerinden yap\u0131lan k\u0131\u015fl\u0131k al\u0131\u015fveri\u015fler, t\u00fcketicilerin yan\u0131 s\u0131ra evde \u00fcretim yapan kad\u0131nlar a\u00e7\u0131s\u0131ndan da ekonomik f\u0131rsatlar olu\u015fturuyor.<\/p>\n

\u00d6zellikle domates konservesi, sebze konservesi, tur\u015fu ve salamura \u00fcr\u00fcnleri haz\u0131rlayan \u00fcreticiler, e-ticaret platformlar\u0131 \u00fczerinden daha geni\u015f m\u00fc\u015fteri kitlelerine ula\u015fabiliyor.<\/p>\n

T\u00fcketiciler ise haz\u0131r k\u0131\u015fl\u0131k g\u0131dalar\u0131n yan\u0131nda kendi konservelerini haz\u0131rlamak amac\u0131yla kavanoz ve kapak gibi malzemeleri de internet \u00fczerinden sat\u0131n al\u0131yor.<\/p>\n

B\u00f6ylece k\u0131\u015f haz\u0131rl\u0131klar\u0131na y\u00f6nelik al\u0131\u015fveri\u015f hareketlili\u011fi yaln\u0131zca haz\u0131r g\u0131dalarla s\u0131n\u0131rl\u0131 kalmayarak \u00fcretim ve saklama malzemelerine de yans\u0131yor.<\/p>\n

\u00d6te yandan uzmanlar, internet \u00fczerinden sat\u0131n al\u0131nan ev yap\u0131m\u0131 konservelerde \u00fcretim ve saklama ko\u015fullar\u0131na dikkat edilmesi gerekti\u011fini, g\u00fcvenilir sat\u0131c\u0131lar\u0131n tercih edilmesinin g\u0131da g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 hat\u0131rlat\u0131yor.<\/p>\n

K\u0131\u015f haz\u0131rl\u0131klar\u0131 e-ticaret sekt\u00f6r\u00fcn\u00fc hareketlendirdi<\/h2>\n

Havalar\u0131n so\u011fumas\u0131yla birlikte internet al\u0131\u015fveri\u015flerinde giyim ve g\u0131da \u00fcr\u00fcnlerinin ayn\u0131 d\u00f6nemde \u00f6ne \u00e7\u0131kmas\u0131, t\u00fcketicilerin mevsimsel ihtiya\u00e7lar\u0131n\u0131 dijital platformlardan kar\u015f\u0131lama e\u011filimini g\u00f6steriyor.<\/p>\n

Mont, kaban ve bot gibi k\u0131\u015fl\u0131k \u00fcr\u00fcnlerin yan\u0131 s\u0131ra ev yap\u0131m\u0131 domates konservesi, tur\u015fu, salamura ve k\u0131\u015fl\u0131k haz\u0131rl\u0131k malzemelerine y\u00f6nelik talep, e-ticaret sitelerindeki hareketlili\u011fi art\u0131r\u0131yor.<\/p>\n

\u00d6zellikle \u00e7ocuk giyiminde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re iki kata yakla\u015fan sat\u0131\u015f art\u0131\u015f\u0131, k\u0131\u015f sezonunun \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fteki etkisini ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Havalar\u0131n so\u011fumaya ba\u015flamas\u0131yla birlikte e-ticaret sitelerinde k\u0131\u015fl\u0131k al\u0131\u015fveri\u015f hareketlili\u011fi ya\u015fan\u0131yor. Mont, kaban, bot ve termal k\u0131yafetlerin yan\u0131 s\u0131ra ev yap\u0131m\u0131 konserve, tur\u015fu ve salamura \u00fcr\u00fcnlerine de yo\u011fun ilgi g\u00f6steriliyor. TOBB e-Ticaret Meclis \u00dcyesi Cenk \u00c7i\u011fdemli, \u00f6zellikle k\u0131\u015fl\u0131k \u00e7ocuk giyim \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131nda ge\u00e7en y\u0131la g\u00f6re iki kata yak\u0131n art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":14,"featured_media":57644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3154,17143],"class_list":["post-57643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticaret","tag-kislik-alisveris"],"yoast_head":"\nK\u0131\u015fl\u0131k al\u0131\u015fveri\u015fte internet d\u00f6nemi: Mont, bot ve ev yap\u0131m\u0131 konservelere talep artt\u0131 - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/10\/26\/kislik-alisveriste-internet-donemi-mont-bot-ve-ev-yapimi-konservelere-talep-artti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u0131\u015fl\u0131k al\u0131\u015fveri\u015fte internet d\u00f6nemi: Mont, bot ve ev yap\u0131m\u0131 konservelere talep artt\u0131 - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Havalar\u0131n so\u011fumaya ba\u015flamas\u0131yla birlikte e-ticaret sitelerinde k\u0131\u015fl\u0131k al\u0131\u015fveri\u015f hareketlili\u011fi ya\u015fan\u0131yor. 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