{"id":56207,"date":"2026-10-18T15:08:27","date_gmt":"2026-10-18T12:08:27","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=56207"},"modified":"2026-10-18T15:08:27","modified_gmt":"2026-10-18T12:08:27","slug":"sosyal-medyada-usulsuz-emlak-ve-arac-ilanlarina-ceza-yagdi","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/10\/18\/sosyal-medyada-usulsuz-emlak-ve-arac-ilanlarina-ceza-yagdi\/","title":{"rendered":"Sosyal medyada usuls\u00fcz emlak ve ara\u00e7 ilanlar\u0131na ceza ya\u011fd\u0131"},"content":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, sosyal medya platformlar\u0131nda yay\u0131mlanan konut, arsa, i\u015f yeri ve motorlu ta\u015f\u0131t ilanlar\u0131nda sahtecili\u011fin, yetkisiz ilanlar\u0131n ve t\u00fcketici ma\u011fduriyetlerinin \u00f6nlenmesine y\u00f6nelik denetimlerini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Bakanl\u0131ktan 18 Ekim 2026 tarihinde yap\u0131lan a\u00e7\u0131klamaya g\u00f6re Elektronik \u0130lan Do\u011frulama Sistemi (E\u0130DS) kapsam\u0131nda y\u00fcr\u00fct\u00fclen incelemelerde, sosyal medya \u00fczerinden mevzuata ayk\u0131r\u0131 ilan payla\u015fan emlak ve oto galeri i\u015fletmelerine y\u00f6nelik yeni yapt\u0131r\u0131mlar uyguland\u0131.<\/p>\n

Instagram, Facebook ve TikTok \u00fczerinden yap\u0131lan payla\u015f\u0131mlar\u0131 inceleyen Bakanl\u0131k, son denetimlerde 70 i\u015fletmeye toplam 7 milyon lira idari para cezas\u0131 verdi.<\/p>\n

B\u00f6ylece sosyal medya \u00fczerinden usuls\u00fcz ta\u015f\u0131nmaz ve ta\u015f\u0131t ilan\u0131 yay\u0131mlad\u0131\u011f\u0131 belirlenen ve bug\u00fcne kadar cezaland\u0131r\u0131lan i\u015fletme say\u0131s\u0131 152’ye, toplam idari para cezas\u0131 ise 15 milyon 200 bin liraya<\/strong> y\u00fckseldi.<\/p>\n

Denetimlerde yaln\u0131zca ilanlar\u0131 payla\u015fan i\u015fletmeler de\u011fil, E\u0130DS y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmeyen sosyal medya platformlar\u0131 da yapt\u0131r\u0131mlarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.<\/p>\n

152 emlak ve oto galeri i\u015fletmesine 15,2 milyon lira ceza<\/h2>\n

Ticaret Bakanl\u0131\u011f\u0131n\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re sosyal medya \u00fczerinden ta\u015f\u0131nmaz ve ta\u015f\u0131t ilan\u0131 payla\u015fan i\u015fletmelerin, kimlik ve yetki do\u011frulama kurallar\u0131na uygun hareket etmesi gerekiyor.<\/p>\n

Bakanl\u0131k, mevzuata ayk\u0131r\u0131 ilanlar\u0131n \u00f6nlenmesi amac\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc son denetimlerde 70 emlak ve oto galeri i\u015fletmesine toplam 7 milyon lira para cezas\u0131 uygulad\u0131.<\/p>\n

Daha \u00f6nceki yapt\u0131r\u0131mlarla birlikte toplam say\u0131 152 i\u015fletmeye ula\u015ft\u0131.<\/p>\n

Sosyal medya ilanlar\u0131na y\u00f6nelik cezalar\u0131n bilan\u00e7osu<\/h3>\n\n\n\n\n\n\n
Denetim kapsam\u0131<\/th>\n\u0130\u015fletme say\u0131s\u0131<\/th>\nToplam ceza<\/th>\n<\/tr>\n
Son denetimler<\/td>\n70<\/td>\n7 milyon TL<\/td>\n<\/tr>\n
\u00d6nceki denetimler<\/td>\n82<\/td>\n8,2 milyon TL<\/td>\n<\/tr>\n
Bug\u00fcne kadar toplam<\/strong><\/td>\n152<\/strong><\/td>\n15,2 milyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Bu tablo, mevzuata ayk\u0131r\u0131 ilanlara y\u00f6nelik yapt\u0131r\u0131mlar\u0131n yaln\u0131zca son d\u00f6nemdeki i\u015flemlerle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131, denetimlerin daha \u00f6nce de s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc ortaya koydu.<\/p>\n

Instagram, Facebook, WhatsApp ve TikTok i\u00e7in E\u0130DS zorunlulu\u011fu<\/h2>\n

Ticaret Bakanl\u0131\u011f\u0131, sosyal medya \u00fczerinden yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131nda da Elektronik \u0130lan Do\u011frulama Sistemi kapsam\u0131nda kimlik ve yetki do\u011frulamas\u0131 yap\u0131lmas\u0131n\u0131n zorunlu oldu\u011funu hat\u0131rlatt\u0131.<\/p>\n

Bu zorunluluk Instagram, Facebook, WhatsApp ve TikTok dahil elektronik ortamlarda yay\u0131mlanan ilanlar\u0131 kaps\u0131yor.<\/p>\n

Bakanl\u0131\u011f\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re emlak ve oto galeri i\u015fletmelerinin sosyal medya payla\u015f\u0131mlar\u0131nda yaln\u0131zca foto\u011fraf veya video yay\u0131mlamas\u0131 yeterli de\u011fil.<\/p>\n

Payla\u015f\u0131mlar\u0131n E\u0130DS \u00fczerinden do\u011frulanm\u0131\u015f ilanlarla ba\u011flant\u0131l\u0131 olmas\u0131 gerekiyor.<\/p>\n

Emlak ve oto galerileri hangi kurallara uymak zorunda?<\/h3>\n

Bakanl\u0131\u011f\u0131n a\u00e7\u0131klamas\u0131nda sosyal medya ilanlar\u0131na ili\u015fkin \u00fc\u00e7 temel y\u00fck\u00fcml\u00fcl\u00fck \u00f6ne \u00e7\u0131kt\u0131:<\/p>\n

    \n
  1. Do\u011frulanm\u0131\u015f ilan ba\u011flant\u0131s\u0131:<\/strong> Sosyal medya payla\u015f\u0131m\u0131nda E\u0130DS \u00fczerinden do\u011frulanm\u0131\u015f ilan ba\u011flant\u0131s\u0131na yer verilmesi gerekiyor.<\/li>\n
  2. \u0130lanla uyumlu g\u00f6rseller ve a\u00e7\u0131klamalar:<\/strong> Payla\u015f\u0131lan foto\u011fraf, video ve a\u00e7\u0131klamalar\u0131n do\u011frulanm\u0131\u015f ilandaki ta\u015f\u0131nmaz veya ta\u015f\u0131ta ait olmas\u0131 zorunlu.<\/li>\n
  3. Fiyat bilgisi:<\/strong> Sosyal medya \u00fczerinden yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131nda sat\u0131\u015f fiyat\u0131n\u0131n da belirtilmesi gerekiyor.<\/li>\n<\/ol>\n

    Bu kurallar\u0131n amac\u0131, t\u00fcketicilerin ger\u00e7ekte bulunmayan, yetkisiz ki\u015filerce yay\u0131mlanan veya yan\u0131lt\u0131c\u0131 bilgiler i\u00e7eren ilanlarla kar\u015f\u0131la\u015fmas\u0131n\u0131n \u00f6nlenmesi.<\/p>\n

    Meta’ya 20 milyon, TikTok’a 4 milyon lira ceza<\/h2>\n

    Ticaret Bakanl\u0131\u011f\u0131n\u0131n denetimleri yaln\u0131zca emlak ve oto galeri i\u015fletmeleriyle s\u0131n\u0131rl\u0131 kalmad\u0131.<\/p>\n

    E\u0130DS’ye entegrasyon ve kimlik ile yetki do\u011frulama y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmedi\u011fi belirlenen sosyal medya platformlar\u0131na da idari para cezalar\u0131 uyguland\u0131.<\/p>\n

    Bakanl\u0131\u011f\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re Meta Platforms \u0130stanbul Bili\u015fim Hizmetleri Ltd. \u015eti.’ye 20 milyon lira, TikTok \u0130stanbul Dijital Medya ve Reklam Ltd. \u015eti.’ye ise 4 milyon lira idari para cezas\u0131 verildi.<\/p>\n

    Meta’ya ayn\u0131 kapsamda daha \u00f6nce uygulanan yapt\u0131r\u0131mlarla birlikte toplam ceza tutar\u0131 36,2 milyon liraya ula\u015ft\u0131.<\/p>\n

    Sosyal medya platformlar\u0131na uygulanan cezalar<\/h3>\n\n\n\n\n\n\n
    \u015eirket<\/th>\nA\u00e7\u0131klanan yeni ceza<\/th>\n<\/tr>\n
    Meta Platforms \u0130stanbul Bili\u015fim Hizmetleri Ltd. \u015eti.<\/td>\n20 milyon TL<\/td>\n<\/tr>\n
    TikTok \u0130stanbul Dijital Medya ve Reklam Ltd. \u015eti.<\/td>\n4 milyon TL<\/td>\n<\/tr>\n
    Yeni cezalar\u0131n toplam\u0131<\/strong><\/td>\n24 milyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Meta’ya bu kapsamda bug\u00fcne kadar uygulanan toplam ceza: 36,2 milyon TL.<\/strong><\/p>\n

    B\u00f6ylece yaln\u0131zca ilan yay\u0131mlayan i\u015fletmeler de\u011fil, ilanlar\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 sosyal medya platformlar\u0131 da elektronik ilan d\u00fczenlemelerine ili\u015fkin sorumluluklar\u0131 nedeniyle yapt\u0131r\u0131mla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.<\/p>\n

    Fiyat yaz\u0131lmayan emlak ve ara\u00e7 ilanlar\u0131na da dikkat<\/h2>\n

    Ticaret Bakanl\u0131\u011f\u0131, sosyal medya ilanlar\u0131nda fiyat bilgisine yer verilmemesi konusuna da dikkat \u00e7ekti.<\/p>\n

    Bakanl\u0131\u011f\u0131n de\u011ferlendirmesine g\u00f6re ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131n\u0131n fiyat belirtilmeden payla\u015f\u0131lmas\u0131 t\u00fcketici ma\u011fduriyetlerine neden olabiliyor.<\/p>\n

    Bu nedenle sosyal medya platformlar\u0131nda yay\u0131mlanan ilanlarda, sat\u0131\u015fa konu ta\u015f\u0131nmaz\u0131n veya ta\u015f\u0131t\u0131n fiyat bilgisinin bulunmas\u0131 gerekiyor.<\/p>\n

    Fiyat\u0131n gizlenmesi ve t\u00fcketicilerin yaln\u0131zca \u00f6zel mesajla bilgi almaya y\u00f6nlendirilmesi gibi uygulamalar bak\u0131m\u0131ndan da i\u015fletmelerin ilan kurallar\u0131na uygun hareket etmesi \u00f6nem ta\u015f\u0131yor.<\/p>\n

    Bakanl\u0131k, sosyal medya ilanlar\u0131nda hem do\u011frulanm\u0131\u015f ba\u011flant\u0131n\u0131n hem de fiyat bilgisinin bulunmas\u0131 gerekti\u011fini \u00f6zellikle vurgulad\u0131.<\/p>\n

    E\u0130DS ile sahte ve yetkisiz ilanlar\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedefleniyor<\/h2>\n

    Elektronik \u0130lan Do\u011frulama Sistemi, ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131nda kimlik ve yetki do\u011frulamas\u0131n\u0131 esas alan bir uygulama olarak kullan\u0131l\u0131yor.<\/p>\n

    Sistemin temel amac\u0131, ilan\u0131 yay\u0131mlayan ki\u015fi veya i\u015fletmenin ilan verme yetkisinin do\u011frulanmas\u0131 ve sahte ya da yan\u0131lt\u0131c\u0131 ilanlardan kaynaklanan t\u00fcketici ma\u011fduriyetlerinin azalt\u0131lmas\u0131.<\/p>\n

    Ticaret Bakanl\u0131\u011f\u0131, sosyal medya ilanlar\u0131n\u0131n da bu d\u00fczenlemelerin d\u0131\u015f\u0131nda olmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

    Bu kapsamda emlak ve oto galeri i\u015fletmelerinin, ilan\u0131 do\u011frulanm\u0131\u015f bir platform \u00fczerinden olu\u015fturmas\u0131 ve sosyal medyada payla\u015ft\u0131\u011f\u0131 g\u00f6rsel, a\u00e7\u0131klama ve fiyat bilgilerini do\u011frulanm\u0131\u015f ilanla uyumlu tutmas\u0131 gerekiyor.<\/p>\n

    Ticaret Bakanl\u0131\u011f\u0131ndan i\u015fletmelere uyar\u0131<\/h2>\n

    Ticaret Bakanl\u0131\u011f\u0131, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada sosyal medya platformlar\u0131 \u00fczerinden ger\u00e7ekle\u015ftirilen ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131n\u0131n takip edilmeye devam edilece\u011fini duyurdu.<\/p>\n

    A\u00e7\u0131klamada \u015fu ifadelere yer verildi:<\/p>\n

    \u201cTicaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin korunmas\u0131, sahte ilanlar\u0131n ve ilan kirlili\u011finin \u00f6nlenmesi ile elektronik ticaret ortam\u0131nda \u015feffafl\u0131\u011f\u0131n sa\u011flanmas\u0131 amac\u0131yla sosyal medya platformlar\u0131nda yay\u0131mlanan ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131n\u0131 titizlikle takip etmeye devam edecek. Bu \u00e7er\u00e7evede emlak ve oto galeri i\u015fletmelerinin idari yapt\u0131r\u0131mlarla kar\u015f\u0131la\u015fmamalar\u0131 i\u00e7in sosyal medya payla\u015f\u0131mlar\u0131nda E\u0130DS \u00fczerinden do\u011frulanm\u0131\u015f ilan ba\u011flant\u0131s\u0131na ve ilan fiyat\u0131 bilgisine mutlaka yer vermeleri, payla\u015f\u0131lan g\u00f6rsel ve a\u00e7\u0131klamalar\u0131n do\u011frulanm\u0131\u015f ilana konu ta\u015f\u0131nmaz veya ta\u015f\u0131ta ait olmas\u0131 hususlar\u0131nda gerekli hassasiyeti g\u00f6stermeleri \u00f6nem arz ediyor.\u201d<\/p>\n

    Bakanl\u0131k, t\u00fcketicilerin korunmas\u0131, sahte ilanlar\u0131n \u00f6nlenmesi ve elektronik ticaret ortam\u0131nda \u015feffafl\u0131\u011f\u0131n sa\u011flanmas\u0131 amac\u0131yla denetimlerin devam edece\u011fini bildirdi.<\/p>\n

    Son yapt\u0131r\u0131mlarla birlikte emlak ve oto galeri i\u015fletmelerine uygulanan toplam cezan\u0131n 15,2 milyon liraya, Meta’ya uygulanan toplam cezan\u0131n ise 36,2 milyon liraya ula\u015fmas\u0131, sosyal medya \u00fczerinden ta\u015f\u0131nmaz ve ta\u015f\u0131t ilan\u0131 payla\u015fan i\u015fletmeler a\u00e7\u0131s\u0131ndan E\u0130DS kurallar\u0131na uyulmas\u0131n\u0131n \u00f6nemini bir kez daha ortaya koydu.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Ticaret Bakanl\u0131\u011f\u0131, Instagram, Facebook ve TikTok ba\u015fta olmak \u00fczere sosyal medya platformlar\u0131nda mevzuata ayk\u0131r\u0131 ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131na y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. Son incelemelerde 70 emlak ve oto galeri i\u015fletmesine 7 milyon lira idari para cezas\u0131 uygulan\u0131rken, bug\u00fcne kadar ceza kesilen i\u015fletme say\u0131s\u0131 152’ye, toplam ceza tutar\u0131 ise 15,2 milyon liraya ula\u015ft\u0131. Elektronik \u0130lan Do\u011frulama Sistemi’ne (E\u0130DS) ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmeyen Meta’ya 20 milyon, TikTok’a ise 4 milyon lira ceza kesildi.<\/p>\n","protected":false},"author":2,"featured_media":56208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1593,16864,106],"class_list":["post-56207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asayis","tag-eids","tag-sosyalmedyailanlari","tag-ticaretbakanligi"],"yoast_head":"\nSosyal medyada usuls\u00fcz emlak ve ara\u00e7 ilanlar\u0131na ceza ya\u011fd\u0131 - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/10\/18\/sosyal-medyada-usulsuz-emlak-ve-arac-ilanlarina-ceza-yagdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal medyada usuls\u00fcz emlak ve ara\u00e7 ilanlar\u0131na ceza ya\u011fd\u0131 - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131, Instagram, Facebook ve TikTok ba\u015fta olmak \u00fczere sosyal medya platformlar\u0131nda mevzuata ayk\u0131r\u0131 ta\u015f\u0131nmaz ve ta\u015f\u0131t ilanlar\u0131na y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. 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