{"id":55828,"date":"2026-10-16T09:57:12","date_gmt":"2026-10-16T06:57:12","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=55828"},"modified":"2026-10-16T09:57:12","modified_gmt":"2026-10-16T06:57:12","slug":"aldatici-reklamlara-9-ayda-249-milyon-lirayi-asan-ceza-sahte-indirimler-sosyal-medya-reklamlari-ve-kuyumcular-mercek-altinda","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/10\/16\/aldatici-reklamlara-9-ayda-249-milyon-lirayi-asan-ceza-sahte-indirimler-sosyal-medya-reklamlari-ve-kuyumcular-mercek-altinda\/","title":{"rendered":"Aldat\u0131c\u0131 reklamlara 9 ayda 249 milyon liray\u0131 a\u015fan ceza: Sahte indirimler, sosyal medya reklamlar\u0131 ve kuyumcular mercek alt\u0131nda"},"content":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, t\u00fcketicilerin ekonomik menfaatlerini, sa\u011fl\u0131klar\u0131n\u0131 ve g\u00fcvenliklerini korumak amac\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc denetimler kapsam\u0131nda 2026 y\u0131l\u0131n\u0131n ocak-eyl\u00fcl d\u00f6neminde 33 binin \u00fczerinde ba\u015fvuruyu de\u011ferlendirdi.<\/p>\n

Yap\u0131lan incelemeler sonucunda t\u00fcketicileri aldat\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalar nedeniyle uygulanan toplam idari para cezas\u0131 249 milyon liray\u0131 a\u015ft\u0131.<\/p>\n

Kurulun 8 Ekim 2026 tarihinde ger\u00e7ekle\u015ftirdi\u011fi toplant\u0131da ise 161 dosya ele al\u0131nd\u0131. Bu dosyalardan 136’s\u0131nda mevzuata ayk\u0131r\u0131l\u0131k belirlenirken, ilgili reklamlar\u0131n durdurulmas\u0131na ve toplam 17 milyon 176 bin 744 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n

Reklam Kurulunun 2026 y\u0131l\u0131 denetim bilan\u00e7osu<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n
Denetim ve yapt\u0131r\u0131m<\/th>\nSonu\u00e7<\/th>\n<\/tr>\n
Ocak-eyl\u00fcl d\u00f6neminde de\u011ferlendirilen ba\u015fvuru<\/td>\n33 binden fazla<\/td>\n<\/tr>\n
\u0130lk 9 ayda uygulanan toplam idari para cezas\u0131<\/td>\n249 milyon TL’den fazla<\/td>\n<\/tr>\n
8 Ekim toplant\u0131s\u0131nda g\u00f6r\u00fc\u015f\u00fclen dosya<\/td>\n161<\/td>\n<\/tr>\n
Ekim toplant\u0131s\u0131nda yapt\u0131r\u0131m uygulanan dosya<\/td>\n136<\/td>\n<\/tr>\n
Ekim toplant\u0131s\u0131ndaki toplam idari para cezas\u0131<\/td>\n17.176.744 TL<\/td>\n<\/tr>\n
Resen incelenen sosyal medya hesab\u0131<\/td>\n32<\/td>\n<\/tr>\n
Durdurma cezas\u0131 verilen kuyumculuk firmas\u0131<\/td>\n9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Y\u00fczde 75’e varan sahte indirim kampanyalar\u0131 tespit edildi<\/h2>\n

Reklam Kurulunun ekim ay\u0131 toplant\u0131s\u0131nda en fazla dikkat \u00e7eken konulardan biri, ma\u011fazalar ve dijital sat\u0131\u015f platformlar\u0131nda t\u00fcketicilere sunulan indirim kampanyalar\u0131 oldu.<\/p>\n

Yap\u0131lan incelemelerde baz\u0131 i\u015fletmelerin ger\u00e7ekte uygulanmayan veya mevzuattaki hesaplama y\u00f6ntemlerine uygun olmayan indirim oranlar\u0131n\u0131 reklamlar\u0131nda kulland\u0131klar\u0131 belirlendi.<\/p>\n

\u00d6zellikle y\u00fczde 75 gibi y\u00fcksek oranl\u0131 indirim vaatleriyle t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131n etkilenmeye \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 tespit edildi.<\/p>\n

\u0130ndirimli sat\u0131\u015f reklamlar\u0131nda, indirimin ba\u015flad\u0131\u011f\u0131 tarihten \u00f6nceki son 10 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u0131n esas al\u0131nmas\u0131 gerekti\u011fi halde, baz\u0131 i\u015fletmelerin bu kurala uymad\u0131\u011f\u0131 belirlendi.<\/p>\n

B\u00f6ylece \u00fcr\u00fcnlerin \u00f6nce y\u00fcksek fiyatlarla sunulup daha sonra b\u00fcy\u00fck indirim yap\u0131lm\u0131\u015f gibi g\u00f6sterilmesi veya ger\u00e7ek fiyat ge\u00e7mi\u015fini yans\u0131tmayan kar\u015f\u0131la\u015ft\u0131rmalar yap\u0131lmas\u0131 gibi uygulamalar denetim kapsam\u0131na al\u0131nd\u0131.<\/p>\n

Ticaret Bakanl\u0131\u011f\u0131n\u0131n a\u00e7\u0131klamas\u0131nda \u015fu ifadelere yer verildi:<\/p>\n

“Yap\u0131lan incelemelerde, kampanyalarda y\u00fczde 75 gibi y\u00fcksek oranlarda ger\u00e7e\u011fi yans\u0131tmayan indirim vaatlerinde bulunuldu\u011fu, \u00fczeri \u00e7izili fiyat olarak indirim ba\u015flang\u0131\u00e7 tarihinden \u00f6nceki son 10 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u0131n esas al\u0131nmad\u0131\u011f\u0131 ve kolay eri\u015filebilir sadakat kart\u0131 programlar\u0131na ili\u015fkin reklamlarda indirimli sat\u0131\u015f mevzuat\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fcklerin yerine getirilmedi\u011fi tespit edilmi\u015ftir. Mevzuata ayk\u0131r\u0131 oldu\u011fu belirlenen s\u00f6z konusu reklamlar hakk\u0131nda idari yapt\u0131r\u0131mlar uygulanm\u0131\u015ft\u0131r.”<\/p>\n

Sosyal medya fenomenlerine reklam denetimi: 32 hesap incelendi<\/h2>\n

Kurulun denetimlerinde sosyal medya platformlar\u0131 \u00fczerinden ger\u00e7ekle\u015ftirilen reklam ve tan\u0131t\u0131m faaliyetleri de \u00f6nemli yer tuttu.<\/p>\n

Sosyal medya etkileyicilerinin \u00fcr\u00fcn veya hizmet tan\u0131t\u0131mlar\u0131nda, ticari i\u015f birli\u011fi bulundu\u011funu t\u00fcketicilerden gizlememesi gerekiyor.<\/p>\n

\u00dccret, hediye, indirim veya ba\u015fka bir menfaat kar\u015f\u0131l\u0131\u011f\u0131nda yap\u0131lan payla\u015f\u0131mlarda, i\u00e7eri\u011fin reklam ya da tan\u0131t\u0131m oldu\u011funun a\u00e7\u0131k\u00e7a belirtilmesi zorunlu tutuluyor.<\/p>\n

Bu kapsamda Reklam Kurulu, 32 sosyal medya hesab\u0131ndaki payla\u015f\u0131mlar\u0131 resen incelemeye ald\u0131.<\/p>\n

Yap\u0131lan incelemelerde reklam ibaresi kullanma zorunlulu\u011fu ba\u015fta olmak \u00fczere belirlenen kurallara uyulmad\u0131\u011f\u0131 tespit edildi.<\/p>\n

S\u00f6z konusu payla\u015f\u0131mlar hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n

B\u00f6ylece sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131klar\u0131 i\u00e7eriklerin ki\u015fisel \u00f6neri mi yoksa ticari reklam m\u0131 oldu\u011funu anlayabilmelerine y\u00f6nelik d\u00fczenlemelerin uygulanmas\u0131 ama\u00e7land\u0131.<\/p>\n

Yapay zek\u00e2yla olu\u015fturulan reklamlar da yeni d\u00fczenlemenin kapsam\u0131nda<\/h2>\n

Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi’nde yap\u0131lan ve 1 A\u011fustos 2026 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren de\u011fi\u015fikliklerle dijital reklamc\u0131l\u0131k alan\u0131nda \u00f6nemli d\u00fczenlemeler hayata ge\u00e7irildi.<\/p>\n

Yeni d\u00fczenlemeler kapsam\u0131nda hedefli reklamc\u0131l\u0131k, yapay zek\u00e2 teknolojileri kullan\u0131larak haz\u0131rlanan reklamlar, sosyal medya etkileyicilerinin tan\u0131t\u0131mlar\u0131 ve indirim kampanyalar\u0131na y\u00f6nelik kurallar g\u00fcncellendi.<\/p>\n

\u00d6zellikle dijital ortamlarda t\u00fcketicilerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 reklamlar\u0131n ticari niteli\u011finin anla\u015f\u0131labilir olmas\u0131, yan\u0131lt\u0131c\u0131 fiyatland\u0131rmalar\u0131n \u00f6nlenmesi ve reklam verenlerin y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmesi ama\u00e7lan\u0131yor.<\/p>\n

D\u00fczenlemeler, internet \u00fczerinden sat\u0131\u015f yapan i\u015fletmelerin yan\u0131 s\u0131ra sosyal medya platformlar\u0131nda reklam ve tan\u0131t\u0131m faaliyetlerinde bulunan ki\u015fi ve kurulu\u015flar\u0131 da ilgilendiriyor.<\/p>\n

Kuyumculuk sekt\u00f6r\u00fcnde sahte indirimlere yapt\u0131r\u0131m: 9 firma hakk\u0131nda karar<\/h2>\n

Reklam Kurulunun ekim ay\u0131 incelemelerinde kuyumculuk ve m\u00fccevherat sekt\u00f6r\u00fcndeki indirim kampanyalar\u0131 da mercek alt\u0131na al\u0131nd\u0131.<\/p>\n

\u00d6zellikle y\u00fcksek oranl\u0131 indirim vaatleriyle yay\u0131mlanan reklamlar\u0131n t\u00fcketiciler a\u00e7\u0131s\u0131ndan yan\u0131lt\u0131c\u0131 olup olmad\u0131\u011f\u0131 incelendi.<\/p>\n

Yap\u0131lan de\u011ferlendirmelerde mevzuata ayk\u0131r\u0131 reklam uygulamalar\u0131nda bulundu\u011fu belirlenen 9 kuyumculuk ve m\u00fccevherat firmas\u0131 hakk\u0131nda durdurma cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n

Alt\u0131n ve m\u00fccevherat \u00fcr\u00fcnlerinin y\u00fcksek tutarl\u0131 al\u0131\u015fveri\u015flere konu olmas\u0131 nedeniyle fiyat kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n do\u011fru yap\u0131lmas\u0131, indirim oranlar\u0131n\u0131n ger\u00e7e\u011fi yans\u0131tmas\u0131 ve t\u00fcketicilere a\u00e7\u0131k bilgi sunulmas\u0131 \u00f6nem ta\u015f\u0131yor.<\/p>\n

Kurulun ald\u0131\u011f\u0131 kararlarla ger\u00e7e\u011fi yans\u0131tmayan kampanyalar\u0131n ve t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 etkileyebilecek yan\u0131lt\u0131c\u0131 reklamlar\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedefleniyor.<\/p>\n

T\u00fcketicilerin ekonomik menfaatlerinin korunmas\u0131 hedefleniyor<\/h2>\n

Ticaret Bakanl\u0131\u011f\u0131, reklam ve tan\u0131t\u0131m faaliyetlerine y\u00f6nelik denetimlerin yaln\u0131zca t\u00fcketicilerin yan\u0131lt\u0131lmas\u0131n\u0131 \u00f6nlemeyi de\u011fil, ayn\u0131 zamanda i\u015fletmeler aras\u0131nda adil rekabet ortam\u0131n\u0131 korumay\u0131 da ama\u00e7lad\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n

Ger\u00e7e\u011fe ayk\u0131r\u0131 indirimler, gizli reklamlar ve yan\u0131lt\u0131c\u0131 ticari uygulamalar nedeniyle t\u00fcketicilerin ekonomik kayba u\u011framas\u0131n\u0131n \u00f6nlenmesi, denetimlerin temel hedefleri aras\u0131nda bulunuyor.<\/p>\n

Bakanl\u0131k, t\u00fcketicilerin haklar\u0131n\u0131n korunmas\u0131, aldat\u0131c\u0131 reklamlar\u0131n engellenmesi ve piyasalarda adil rekabet ko\u015fullar\u0131n\u0131n sa\u011flanmas\u0131 amac\u0131yla denetim ve yapt\u0131r\u0131m faaliyetlerinin kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fclece\u011fini vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicileri yan\u0131ltan reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. Reklam Kurulu, 2026 y\u0131l\u0131n\u0131n ilk 9 ay\u0131nda 33 bini a\u015fk\u0131n ba\u015fvuruyu de\u011ferlendirirken, mevzuata ayk\u0131r\u0131 uygulamalar nedeniyle 249 milyon liray\u0131 a\u015fan idari para cezas\u0131 verilmesini kararla\u015ft\u0131rd\u0131. Ekim ay\u0131 toplant\u0131s\u0131nda ise 161 dosyadan 136’s\u0131 hakk\u0131nda yapt\u0131r\u0131m uyguland\u0131. Ger\u00e7e\u011fi yans\u0131tmayan y\u00fczde 75’e varan indirim kampanyalar\u0131, reklam oldu\u011funu belirtmeyen sosyal medya payla\u015f\u0131mlar\u0131 ve kuyumculuk sekt\u00f6r\u00fcndeki yan\u0131lt\u0131c\u0131 fiyat uygulamalar\u0131 denetimlerin oda\u011f\u0131nda yer ald\u0131.<\/p>\n","protected":false},"author":2,"featured_media":55832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16116,5],"tags":[6911,106,1188],"class_list":["post-55828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-bolge-2","category-ekonomi","tag-reklamkurulu","tag-ticaretbakanligi","tag-tuketicihaklari"],"yoast_head":"\nAldat\u0131c\u0131 reklamlara 9 ayda 249 milyon liray\u0131 a\u015fan ceza: Sahte indirimler, sosyal medya reklamlar\u0131 ve kuyumcular mercek alt\u0131nda - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/10\/16\/aldatici-reklamlara-9-ayda-249-milyon-lirayi-asan-ceza-sahte-indirimler-sosyal-medya-reklamlari-ve-kuyumcular-mercek-altinda\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldat\u0131c\u0131 reklamlara 9 ayda 249 milyon liray\u0131 a\u015fan ceza: Sahte indirimler, sosyal medya reklamlar\u0131 ve kuyumcular mercek alt\u0131nda - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicileri yan\u0131ltan reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. Reklam Kurulu, 2026 y\u0131l\u0131n\u0131n ilk 9 ay\u0131nda 33 bini a\u015fk\u0131n ba\u015fvuruyu de\u011ferlendirirken, mevzuata ayk\u0131r\u0131 uygulamalar nedeniyle 249 milyon liray\u0131 a\u015fan idari para cezas\u0131 verilmesini kararla\u015ft\u0131rd\u0131. Ekim ay\u0131 toplant\u0131s\u0131nda ise 161 dosyadan 136's\u0131 hakk\u0131nda yapt\u0131r\u0131m uyguland\u0131. Ger\u00e7e\u011fi yans\u0131tmayan y\u00fczde 75'e varan indirim kampanyalar\u0131, reklam oldu\u011funu belirtmeyen sosyal medya payla\u015f\u0131mlar\u0131 ve kuyumculuk sekt\u00f6r\u00fcndeki yan\u0131lt\u0131c\u0131 fiyat uygulamalar\u0131 denetimlerin oda\u011f\u0131nda yer ald\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merceknet.com\/tr\/2026\/10\/16\/aldatici-reklamlara-9-ayda-249-milyon-lirayi-asan-ceza-sahte-indirimler-sosyal-medya-reklamlari-ve-kuyumcular-mercek-altinda\/\" \/>\n<meta property=\"og:site_name\" content=\"Merceknet Haber\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T06:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/10\/reklam.png\" \/>\n\t<meta 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