{"id":50323,"date":"2026-09-15T19:18:45","date_gmt":"2026-09-15T16:18:45","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=50323"},"modified":"2026-09-15T19:20:46","modified_gmt":"2026-09-15T16:20:46","slug":"turkiyede-e-ticaret-hacmi-45-trilyon-lirayi-asti","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/09\/15\/turkiyede-e-ticaret-hacmi-45-trilyon-lirayi-asti\/","title":{"rendered":"T\u00fcrkiye\u2019de e-ticaret hacmi 4,5 trilyon liray\u0131 a\u015ft\u0131"},"content":{"rendered":"

T\u00fcrkMedya taraf\u0131ndan d\u00fczenlenen E-Ticaret ve Perakende Zirvesi, \u0130stanbul Finans Merkezi\u2019nde ger\u00e7ekle\u015ftirildi. Programa kat\u0131lan Ticaret Bakan\u0131 \u00d6mer Bolat, d\u00fcnya ekonomisindeki geli\u015fmelerden T\u00fcrkiye\u2019de e-ticaretin geldi\u011fi noktaya, e-ihracat desteklerinden esnafa sa\u011flanan finansmana kadar bir\u00e7ok ba\u015fl\u0131kta a\u00e7\u0131klamalarda bulundu.<\/p>\n

Bolat, d\u00fcnya ekonomisinin son y\u0131llarda salg\u0131n, sava\u015flar, enerji krizi, g\u0131da piyasalar\u0131ndaki dalgalanmalar, lojistik sorunlar ve tedarik zincirlerindeki k\u0131r\u0131lmalar nedeniyle zorlu bir s\u00fcre\u00e7ten ge\u00e7ti\u011fini s\u00f6yledi.<\/p>\n

D\u00fcnya ticaretinde b\u00fcy\u00fcme yava\u015fl\u0131yor<\/h3>\n

Bolat, \u00f6zellikle 2025 y\u0131l\u0131ndan itibaren ticaret sava\u015flar\u0131 ve y\u00fckselen g\u00fcmr\u00fck vergileriyle korumac\u0131l\u0131k e\u011filiminin g\u00fc\u00e7lendi\u011fini belirtti.<\/p>\n

D\u00fcnya ekonomisinde b\u00fcy\u00fcmenin bu y\u0131l y\u00fczde 3<\/strong> seviyesine gerilemesinin beklendi\u011fini kaydeden Bolat, d\u00fcnya ticaretinde de ge\u00e7en y\u0131l y\u00fczde 4,6 olan b\u00fcy\u00fcmenin bu y\u0131l y\u00fczde 1,6<\/strong> seviyesinde \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n

\u0130nternet kullan\u0131m oran\u0131 y\u00fczde 92,3\u2019e \u00e7\u0131kt\u0131<\/h3>\n

T\u00fcrkiye\u2019de dijitalle\u015fmenin h\u0131zla ilerledi\u011fini belirten Bolat, 2026 itibar\u0131yla internet kullan\u0131m oran\u0131n\u0131n y\u00fczde 92,3<\/strong> seviyesine ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\u0130nternet \u00fczerinden mal veya hizmet sipari\u015fi verenlerin oran\u0131n\u0131n ise y\u00fczde 60<\/strong> oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n

E-ticaret hacmi y\u00fczde 52,2 artt\u0131<\/h3>\n

Elektronik Ticaret Bilgi Sistemi verilerine g\u00f6re T\u00fcrkiye\u2019nin e-ticaret hacmi 2025 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 52,2<\/strong> artarak 4,5 trilyon liran\u0131n \u00fczerine<\/strong> \u00e7\u0131kt\u0131.<\/p>\n

Dolar baz\u0131nda e-ticaret hacmi ise y\u00fczde 29 art\u0131\u015fla 115,5 milyar dolara<\/strong> ula\u015ft\u0131.<\/p>\n

Perakende e-ticaret hacmi de y\u00fczde 52 art\u0131\u015fla 2,5 trilyon liraya<\/strong> y\u00fckseldi.<\/p>\n

E-ticaretin ekonomideki a\u011f\u0131rl\u0131\u011f\u0131 artt\u0131<\/h3>\n

T\u00fcrkiye\u2019de e-ticaretin milli gelir i\u00e7indeki pay\u0131n\u0131n 2019 y\u0131l\u0131nda y\u00fczde 2,7<\/strong> seviyesinde oldu\u011funu hat\u0131rlatan Bolat, bu oran\u0131n 2025\u2019te yakla\u015f\u0131k y\u00fczde 7\u2019ye<\/strong> y\u00fckseldi\u011fini s\u00f6yledi.<\/p>\n

E-ticaretin genel ticaret i\u00e7indeki pay\u0131 ise ayn\u0131 d\u00f6nemde y\u00fczde 19,3<\/strong> seviyesine ula\u015ft\u0131.<\/p>\n

E-ticarette temel g\u00f6stergeler<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
G\u00f6sterge<\/th>\n2025 verisi<\/th>\n<\/tr>\n<\/thead>\n
Toplam e-ticaret hacmi<\/td>\n4,5 trilyon TL\u2019nin \u00fczerinde<\/strong><\/td>\n<\/tr>\n
Dolar baz\u0131nda e-ticaret hacmi<\/td>\n115,5 milyar dolar<\/strong><\/td>\n<\/tr>\n
Perakende e-ticaret hacmi<\/td>\n2,5 trilyon TL<\/strong><\/td>\n<\/tr>\n
E-ticaretin genel ticaretteki pay\u0131<\/td>\n%19,3<\/strong><\/td>\n<\/tr>\n
E-ticaretin milli gelirdeki pay\u0131<\/td>\nYakla\u015f\u0131k %7<\/strong><\/td>\n<\/tr>\n
E-ticaret yapan i\u015fletme say\u0131s\u0131<\/td>\n634 bin<\/strong><\/td>\n<\/tr>\n
Toplam e-ticaret i\u015flem say\u0131s\u0131<\/td>\nYakla\u015f\u0131k 6 milyar<\/strong><\/td>\n<\/tr>\n
Perakende e-ticaret i\u015flem say\u0131s\u0131<\/td>\nYakla\u015f\u0131k 2 milyar<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u0130\u015flem say\u0131s\u0131 6 milyara yakla\u015ft\u0131<\/h3>\n

T\u00fcrkiye\u2019de 2019 y\u0131l\u0131nda e-ticarette yakla\u015f\u0131k 1 milyar 360 milyon i\u015flem<\/strong> yap\u0131l\u0131rken, bu say\u0131 2025 y\u0131l\u0131nda yakla\u015f\u0131k 6 milyara<\/strong> y\u00fckseldi.<\/p>\n

Perakende e-ticarette ise 2019\u2019da 380 milyon olan i\u015flem say\u0131s\u0131, 2025\u2019te yakla\u015f\u0131k 2 milyar adede<\/strong> \u00e7\u0131kt\u0131.<\/p>\n

634 bin i\u015fletme e-ticaret yap\u0131yor<\/h3>\n

Bolat, 2025 sonu itibar\u0131yla T\u00fcrkiye genelinde e-ticaret faaliyeti y\u00fcr\u00fcten i\u015fletme say\u0131s\u0131n\u0131n 634 bine<\/strong> ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

Bu i\u015fletmelerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn KOB\u0130 niteli\u011finde oldu\u011funu belirten Bolat, \u015firket t\u00fcrlerine g\u00f6re da\u011f\u0131l\u0131m\u0131 \u015f\u00f6yle aktard\u0131:<\/p>\n

\n
\n\n\n\n\n\n\n\n
\u0130\u015fletme t\u00fcr\u00fc<\/th>\nPay<\/th>\n<\/tr>\n<\/thead>\n
\u015eah\u0131s i\u015fletmesi<\/td>\n%75<\/strong><\/td>\n<\/tr>\n
Limited \u015firket<\/td>\n%21<\/strong><\/td>\n<\/tr>\n
Anonim \u015firket<\/td>\n%4<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Bu tablo, e-ticaretin yaln\u0131zca b\u00fcy\u00fck \u015firketlerle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere de yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

E-ihracata 638 milyon lira destek<\/h3>\n

Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n e-ihracat\u0131 art\u0131rmaya y\u00f6nelik desteklerine de de\u011finen Bolat, bu y\u0131l 134 firman\u0131n 638 milyon lira destek ald\u0131\u011f\u0131n\u0131<\/strong> s\u00f6yledi.<\/p>\n

Halihaz\u0131rda 26 \u00fclkeye yap\u0131lan e-ihracat\u0131n destek kapsam\u0131nda bulundu\u011funu ifade eden Bolat, hedefin ilk etapta bu say\u0131y\u0131 35 \u00fclkeye<\/strong> \u00e7\u0131karmak oldu\u011funu belirtti.<\/p>\n

Ayr\u0131ca e-ihracat konsorsiyum modeline \u015fu ana kadar 15 firman\u0131n<\/strong> kat\u0131ld\u0131\u011f\u0131 bilgisini verdi.<\/p>\n

T\u00fcrkiye\u2019nin e-ihracat \u00fcr\u00fcnlerine ek vergi uygulanmad\u0131<\/h3>\n

Bolat, Avrupa Birli\u011fi\u2019nin 1 Temmuz\u2019da y\u00fcr\u00fcrl\u00fc\u011fe giren e-ithalat d\u00fczenlemesi kapsam\u0131nda T\u00fcrkiye\u2019nin y\u00fcr\u00fctt\u00fc\u011f\u00fc m\u00fczakerelere de de\u011findi.<\/p>\n

T\u00fcrkiye ile AB aras\u0131ndaki G\u00fcmr\u00fck Birli\u011fi nedeniyle yap\u0131lan g\u00f6r\u00fc\u015fmeler sonucunda T\u00fcrkiye\u2019den yap\u0131lan e-ihracat \u00fcr\u00fcnlerine ilave vergi getirilmedi\u011fini belirtti.<\/p>\n

Esnafa 8 ayda 123 milyar liral\u0131k finansman<\/h3>\n

Bolat, Ahilik Haftas\u0131 dolay\u0131s\u0131yla esnaf ve sanatk\u00e2rlara y\u00f6nelik desteklere de dikkat \u00e7ekti.<\/p>\n

Son 24 y\u0131lda esnafa 853 milyar lira<\/strong> tutar\u0131nda ve 4 milyon 760 bin kez<\/strong> kredi kulland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Bu tutar\u0131n 460 milyar liras\u0131n\u0131n son \u00fc\u00e7 y\u0131lda<\/strong> kulland\u0131r\u0131ld\u0131\u011f\u0131 bilgisini verdi.<\/p>\n

2025 y\u0131l\u0131nda 257 bin kredi kulland\u0131r\u0131m\u0131nda toplam 178 milyar lira<\/strong>, 2026\u2019n\u0131n ilk 8 ay\u0131nda ise 137 bin kulland\u0131r\u0131mda yakla\u015f\u0131k 123 milyar liral\u0131k finansman<\/strong> sa\u011fland\u0131.<\/p>\n

T\u00fcketici hakem heyetleri 34 milyar liral\u0131k uyu\u015fmazl\u0131\u011f\u0131 sonu\u00e7land\u0131rd\u0131<\/h3>\n

T\u00fcketici hakem heyetlerinin \u00e7al\u0131\u015fmalar\u0131na da de\u011finen Bolat, 1 Haziran 2023 ile 31 A\u011fustos 2026 aras\u0131nda 2 milyon 769 bin ba\u015fvurunun sonu\u00e7land\u0131r\u0131ld\u0131\u011f\u0131n\u0131<\/strong> s\u00f6yledi.<\/p>\n

Bu ba\u015fvurular\u0131n toplam parasal b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 34 milyar lira<\/strong> oldu\u011funu belirtti.<\/p>\n

Yeni Hal Kanunu \u00e7al\u0131\u015fmas\u0131 s\u00fcr\u00fcyor<\/h3>\n

Bolat, sebze ve meyve ticaretine y\u00f6nelik yeni Hal Kanunu tasla\u011f\u0131n\u0131n tamamland\u0131\u011f\u0131n\u0131 ve ilgili taraflarla de\u011ferlendirme s\u00fcrecinde oldu\u011funu s\u00f6yledi.<\/p>\n

Yeni d\u00fczenlemede \u00fcretici birliklerinin g\u00fc\u00e7lendirilmesi, kooperatifle\u015fmenin art\u0131r\u0131lmas\u0131, kira ve pazar yeri imkanlar\u0131n\u0131n geni\u015fletilmesi ile ambalajlama, ta\u015f\u0131ma ve depolama standartlar\u0131n\u0131n geli\u015ftirilmesi \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar aras\u0131nda yer al\u0131yor.<\/p>\n

322 bin firma, 39 milyon \u00fcr\u00fcn denetlendi<\/h3>\n

Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n i\u00e7 piyasaya y\u00f6nelik denetimlerine ili\u015fkin de bilgi veren Bolat, bu y\u0131l\u0131n ilk 8 ay\u0131nda 322 bin firman\u0131n ve 39 milyon \u00fcr\u00fcn\u00fcn<\/strong> denetlendi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

G\u00fcvensiz \u00fcr\u00fcn, fahi\u015f fiyat ve haks\u0131z ticaret uygulamalar\u0131 kapsam\u0131nda toplam 2 milyar 240 milyon lira idari para cezas\u0131<\/strong> uyguland\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Bolat ayr\u0131ca denetlenen \u00fcr\u00fcnlerde 2011 y\u0131l\u0131nda y\u00fczde 32 olan g\u00fcvensizlik oran\u0131n\u0131n 2025\u2019te y\u00fczde 1\u2019e<\/strong> kadar geriledi\u011fini ifade etti.<\/p>\n

E-ticaret ekonomide daha b\u00fcy\u00fck pay al\u0131yor<\/h3>\n

A\u00e7\u0131klanan veriler, T\u00fcrkiye\u2019de e-ticaretin hem i\u015flem hacmi hem i\u015fletme say\u0131s\u0131 hem de toplam ticaret i\u00e7indeki pay a\u00e7\u0131s\u0131ndan h\u0131zl\u0131 b\u00fcy\u00fcmeye devam etti\u011fini ortaya koydu.<\/p>\n

E-ticaret hacminin 4,5 trilyon liray\u0131 a\u015fmas\u0131, perakende e-ticaretin 2,5 trilyon liraya ula\u015fmas\u0131 ve i\u015flem say\u0131s\u0131n\u0131n 6 milyara yakla\u015fmas\u0131, dijital ticaretin T\u00fcrkiye ekonomisindeki a\u011f\u0131rl\u0131\u011f\u0131n\u0131n giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakan\u0131 \u00d6mer Bolat, T\u00fcrkiye\u2019de e-ticaret hacminin 2025 itibar\u0131yla 4,5 trilyon liray\u0131 ge\u00e7ti\u011fini a\u00e7\u0131klad\u0131. Perakende e-ticaret hacmi 2,5 trilyon liraya ula\u015f\u0131rken, e-ticaretin genel ticaret i\u00e7indeki pay\u0131 y\u00fczde 19,3\u2019e y\u00fckseldi. T\u00fcrkiye genelinde e-ticaret faaliyeti y\u00fcr\u00fcten i\u015fletme say\u0131s\u0131 ise 634 bine \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"author":14,"featured_media":50325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3483],"tags":[15776,15775,3154,3478,324,3477],"class_list":["post-50323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-4-bolge","tag-dijital-ticaret","tag-e-ihracat","tag-e-ticaret","tag-omer-bolat","tag-perakende","tag-ticaret-bakanligi"],"yoast_head":"\nT\u00fcrkiye\u2019de e-ticaret hacmi 4,5 trilyon liray\u0131 a\u015ft\u0131 - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/09\/15\/turkiyede-e-ticaret-hacmi-45-trilyon-lirayi-asti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de e-ticaret hacmi 4,5 trilyon liray\u0131 a\u015ft\u0131 - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakan\u0131 \u00d6mer Bolat, T\u00fcrkiye\u2019de e-ticaret hacminin 2025 itibar\u0131yla 4,5 trilyon liray\u0131 ge\u00e7ti\u011fini a\u00e7\u0131klad\u0131. 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