Adidas\u2019\u0131n amputeler ve tek aya\u011f\u0131 bulunan sporcular i\u00e7in geli\u015ftirdi\u011fi \u201cSingle Shoe\u201d, yani \u201ctek ayakkab\u0131\u201d hizmetinin \u0130srail\u2019deki yerel tan\u0131t\u0131m\u0131, spor d\u00fcnyas\u0131n\u0131n \u00e7ok \u00f6tesine ge\u00e7en b\u00fcy\u00fck bir tart\u0131\u015fmaya d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n
Kampanyada yer verilen isimlerden biri, ge\u00e7mi\u015fte \u0130srail ordusunun Nahal Piyade Tugay\u0131\u2019nda g\u00f6rev yapan Shalev Biton<\/strong> oldu. Biton, May\u0131s 2021\u2019de Gazze\u2019den ate\u015flenen bir tanksavar f\u00fczesinin \u0130srail taraf\u0131ndaki askeri araca isabet etmesi sonucu a\u011f\u0131r yaraland\u0131 ve sol baca\u011f\u0131 ampute edildi. \u0130srail kaynaklar\u0131 Biton\u2019un yaraland\u0131\u011f\u0131 s\u0131rada Gazze \u015eeridi\u2019nin i\u00e7indeydi, yani soyk\u0131r\u0131m yap\u0131yordu. Biton\u2019un \u0130srail ordusunda g\u00f6rev yapm\u0131\u015f bebek katili soyk\u0131r\u0131mc\u0131 bir eski asker olmas\u0131 ve bu ge\u00e7mi\u015fe sahip bir ismin Gazze\u2019deki devasa amputasyon krizinin ortas\u0131nda amputelere y\u00f6nelik bir kampanyada kullan\u0131lmas\u0131, tepkilerin merkezine yerle\u015fti.<\/p>\n Adidas\u2019\u0131n \u0130srail ma\u011fazalar\u0131nda kullan\u0131lan yerel tan\u0131t\u0131m materyallerinde Biton\u2019un yan\u0131 s\u0131ra 10 engelli sporcunun daha yer ald\u0131\u011f\u0131 bildirildi. \u015eirket, kampanyan\u0131n k\u00fcresel \u201cSingle Shoe\u201d hizmetinin yerel bir tan\u0131t\u0131m\u0131 oldu\u011funu, posterlerin yaln\u0131zca \u0130srail\u2019de kullan\u0131ld\u0131\u011f\u0131n\u0131 savundu.<\/p>\n Ancak tart\u0131\u015fmay\u0131 b\u00fcy\u00fcten as\u0131l mesele, reklam\u0131n konusu ile Gazze\u2019de ya\u015fanan insani felaket aras\u0131ndaki \u00e7arp\u0131c\u0131 tezat oldu.<\/p>\n D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc\u2019n\u00fcn May\u0131s 2026 tarihli g\u00fcncel de\u011ferlendirmesine g\u00f6re, Ekim 2023\u2019ten bu yana Gazze\u2019de yaralanan yakla\u015f\u0131k 172 bin ki\u015finin 43 binden fazlas\u0131 hayat\u0131n\u0131 de\u011fi\u015ftirecek nitelikte yaralanmalarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131<\/strong>.<\/p>\n WHO, Gazze\u2019de 22 binden fazla a\u011f\u0131r uzuv yaralanmas\u0131 ve 5 binden fazla travmatik amputasyon<\/strong> ger\u00e7ekle\u015fti\u011fini tahmin ediyor. Ampute edilen her be\u015f ki\u015fiden birinin \u00e7ocuk oldu\u011fu belirtiliyor. Yakla\u015f\u0131k 10 bin \u00e7ocu\u011fun ise ya\u015fam boyu etkileri s\u00fcrecek a\u011f\u0131r yaralanmalar ta\u015f\u0131d\u0131\u011f\u0131 ifade ediliyor.<\/p>\n Daha da \u00e7arp\u0131c\u0131 olan, protez ve rehabilitasyon imkanlar\u0131n\u0131n son derece s\u0131n\u0131rl\u0131 olmas\u0131.<\/p>\n WHO verilerine g\u00f6re Eyl\u00fcl 2024-May\u0131s 2026 aras\u0131nda uzuv kayb\u0131 bulunan 2 bin 300 ki\u015fi de\u011ferlendirmeye al\u0131n\u0131rken, bunlardan yaln\u0131zca yakla\u015f\u0131k 500\u2019\u00fcne kal\u0131c\u0131 protez tak\u0131labildi<\/strong>. Gazze\u2019de hi\u00e7bir rehabilitasyon merkezinin tam kapasiteyle \u00e7al\u0131\u015famad\u0131\u011f\u0131, gerekli ekipman ve protez malzemelerine eri\u015fimin ciddi bi\u00e7imde k\u0131s\u0131tl\u0131 oldu\u011fu bildirildi.<\/p>\n \u0130\u015fte Adidas\u2019\u0131n amputelere y\u00f6nelik bir hizmeti tan\u0131t\u0131rken \u0130srail ordusunda g\u00f6rev yapm\u0131\u015f bir ismi vitrine \u00e7\u0131karmas\u0131 tam da bu nedenle sadece bir reklam tercihi olarak g\u00f6r\u00fclmedi.<\/p>\n Ele\u015ftirilerin merkezindeki soru \u015fuydu: Gazze\u2019de binlerce sivil, aralar\u0131nda \u00e7ok say\u0131da \u00e7ocuk da bulunmak \u00fczere kolunu veya baca\u011f\u0131n\u0131 kaybederken, k\u00fcresel bir spor markas\u0131n\u0131n \u201campute bireylerin hayat\u0131n\u0131 kolayla\u015ft\u0131rma\u201d mesaj\u0131n\u0131 eski bir \u0130srail askeri \u00fczerinden vermesi nas\u0131l bir toplumsal ve etik hassasiyet ta\u015f\u0131yor?<\/strong><\/p>\n Kampanyaya en \u00e7arp\u0131c\u0131 tepki ise Gazze\u2019de \u0130srail sald\u0131r\u0131lar\u0131nda uzuvlar\u0131n\u0131 kaybeden \u00e7ocuklardan geldi.<\/p>\n Anadolu Ajans\u0131na konu\u015fan Filistinli amputeler, Adidas\u2019\u0131n tercihine tepki g\u00f6sterirken \u201cBiz sizin insanl\u0131\u011f\u0131n\u0131z\u0131n neresindeyiz?<\/strong>\u201d sorusunu y\u00f6neltti.<\/p>\n \u0130srail sald\u0131r\u0131s\u0131 s\u0131ras\u0131nda baca\u011f\u0131n\u0131 kaybeden 14 ya\u015f\u0131ndaki \u00d6mer Halive de reklam\u0131 g\u00f6rd\u00fc\u011f\u00fcnde b\u00fcy\u00fck hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 anlatt\u0131. Gazze\u2019deki amputeler, en temel protez imkanlar\u0131na dahi ula\u015fmakta zorland\u0131klar\u0131 bir ortamda d\u00fcnyaca \u00fcnl\u00fc bir markan\u0131n eski \u0130srail askerini b\u00f6yle bir kampanyada \u00f6ne \u00e7\u0131karmas\u0131n\u0131n \u00e7ifte standart oldu\u011funu savundu.<\/p>\n Bu tepki, Adidas tart\u0131\u015fmas\u0131n\u0131n belki de en \u00f6nemli noktas\u0131n\u0131 olu\u015fturuyor.<\/p>\n \u00c7\u00fcnk\u00fc mesele art\u0131k yaln\u0131zca bir ki\u015finin reklamda kullan\u0131lmas\u0131 de\u011fil; k\u00fcresel sermayenin sava\u015f, insan haklar\u0131 ve b\u00fcy\u00fck insani krizler kar\u015f\u0131s\u0131ndaki kurumsal sorumlulu\u011funun s\u0131n\u0131rlar\u0131n\u0131n nerede \u00e7izildi\u011fi<\/strong> tart\u0131\u015fmas\u0131na d\u00f6n\u00fc\u015fm\u00fc\u015f durumda.<\/p>\n Kampanya sosyal medyada k\u0131sa s\u00fcrede yay\u0131ld\u0131 ve Adidas\u2019a y\u00f6nelik boykot \u00e7a\u011fr\u0131lar\u0131 ba\u015flad\u0131.<\/p>\n Filistin yanl\u0131s\u0131 aktivistler, amputelere y\u00f6nelik bir hizmetin \u0130srail ordusunda g\u00f6rev yapm\u0131\u015f bir asker \u00fczerinden tan\u0131t\u0131lmas\u0131n\u0131 ele\u015ftirirken, Gazze\u2019deki \u00e7ocuk amputelerin foto\u011fraflar\u0131 ile kampanyadaki Biton g\u00f6r\u00fcnt\u00fclerini yan yana payla\u015fmaya ba\u015flad\u0131.<\/p>\n Tepkilerin b\u00fcy\u00fcmesinin ard\u0131ndan Adidas a\u00e7\u0131klama yapmak zorunda kald\u0131.<\/p>\n \u015eirket, kampanyan\u0131n k\u00fcresel merkez taraf\u0131ndan olu\u015fturulmu\u015f \u00f6zel bir \u0130srail askeri kampanyas\u0131 olmad\u0131\u011f\u0131n\u0131, \u201cSingle Shoe\u201d hizmetinin Avrupa\u2019da ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 ve daha sonra Orta Do\u011fu ile Asya\u2019daki farkl\u0131 pazarlara yay\u0131ld\u0131\u011f\u0131n\u0131 savundu.<\/p>\n Adidas a\u00e7\u0131klamas\u0131nda, kullan\u0131lan g\u00f6rselin \u201cendi\u015felere ve g\u00fc\u00e7l\u00fc tepkilere\u201d neden oldu\u011funun fark\u0131nda olduklar\u0131n\u0131 belirtti ve g\u00fccendirdikleri ki\u015filerden \u00f6z\u00fcr diledi.<\/p>\n Ancak bu kez tart\u0131\u015fma \u00f6zr\u00fcn bi\u00e7imine y\u00f6neldi.<\/p>\n Adidas\u2019\u0131n kamuoyuna yans\u0131yan \u00f6z\u00fcr mesaj\u0131 \u015firketin Adidas Arabia<\/strong> adl\u0131 b\u00f6lgesel sosyal medya hesab\u0131ndan yay\u0131mland\u0131.<\/p>\n Adidas Arabia payla\u015f\u0131m\u0131nda \u015fu ifadeleri kulland\u0131:<\/p>\n \u201cYerel ekibin yak\u0131n zamanda d\u00fczenledi\u011fi bir etkinlikte kullan\u0131lan bir g\u00f6rselin endi\u015felere ve g\u00fc\u00e7l\u00fc tepkilere yol a\u00e7t\u0131\u011f\u0131n\u0131n fark\u0131nday\u0131z. Kimseyi g\u00fccendirmek gibi bir amac\u0131m\u0131z hi\u00e7bir zaman olmad\u0131. Etkilenen herkesten \u00f6z\u00fcr dileriz.\u201d<\/p>\n \u015eirket ayr\u0131ca dile getirilen endi\u015feleri ciddiye ald\u0131\u011f\u0131n\u0131, Orta Do\u011fu\u2019daki topluluklarla uzun s\u00fcreli ba\u011flar\u0131n\u0131n bulundu\u011funu ve kapsay\u0131c\u0131 de\u011ferlerini eylemlerine yans\u0131tmak i\u00e7in \u201cdinlemeye ve \u00f6\u011frenmeye\u201d devam edece\u011fini kaydetti.<\/p>\n Ancak Anadolu Ajans\u0131n\u0131n aktard\u0131\u011f\u0131 verilere g\u00f6re Adidas Arabia hesab\u0131n\u0131n yakla\u015f\u0131k 1,4 milyon<\/strong>, Adidas\u2019\u0131n k\u00fcresel Instagram hesab\u0131n\u0131n ise 29,6 milyondan fazla takip\u00e7isi<\/strong> bulunuyor.<\/p>\n Dolay\u0131s\u0131yla tart\u0131\u015fman\u0131n d\u00fcnya \u00e7ap\u0131nda b\u00fcy\u00fcmesine kar\u015f\u0131n \u00f6z\u00fcr mesaj\u0131n\u0131n, k\u00fcresel hesaba g\u00f6re \u00e7ok daha d\u00fc\u015f\u00fck eri\u015fime sahip b\u00f6lgesel bir hesapta yay\u0131mlanmas\u0131 ele\u015ftirileri dindirmek yerine yeni sorular do\u011furdu.<\/p>\n Adidas\u2019\u0131n ana sosyal medya hesaplar\u0131nda ayn\u0131 nitelikte kamuya a\u00e7\u0131k bir \u00f6z\u00fcr mesaj\u0131 yay\u0131mlanmad\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n \u015eirket, Times of Israel\u2019e verdi\u011fi a\u00e7\u0131klamada da benzer bir \u00f6z\u00fcr metni kulland\u0131 ancak bu a\u00e7\u0131klama da uzun s\u00fcre \u015firketin k\u00fcresel sosyal medya hesaplar\u0131nda geni\u015f bi\u00e7imde payla\u015f\u0131lmad\u0131. Anadolu Ajans\u0131 ise Adidas\u2019a konuya ili\u015fkin y\u00f6neltti\u011fi sorular\u0131n yan\u0131ts\u0131z b\u0131rak\u0131ld\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n Tam da bu noktada Adidas\u2019\u0131n yakla\u015f\u0131m\u0131 kurumsal ileti\u015fim a\u00e7\u0131s\u0131ndan ayr\u0131 bir tart\u0131\u015fmaya d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n Bir marka d\u00fcnya \u00e7ap\u0131nda tepki \u00e7eken bir tercih yapt\u0131\u011f\u0131nda, \u00f6zr\u00fcn de ayn\u0131 \u00f6l\u00e7ekte g\u00f6r\u00fcn\u00fcr olmas\u0131 bekleniyor. Oysa Adidas\u2019\u0131n mesaj\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak Arap d\u00fcnyas\u0131na hitap eden b\u00f6lgesel hesaptan payla\u015fmas\u0131, ele\u015ftirmenler taraf\u0131ndan \u201ck\u00fcresel bir sorunu b\u00f6lgesel ileti\u015fimle s\u0131n\u0131rlama\u201d<\/strong> giri\u015fimi olarak yorumland\u0131.<\/p>\n Bu durum, bir ba\u015fka \u00f6nemli soruyu ortaya \u00e7\u0131kar\u0131yor:<\/p>\n E\u011fer \u015firket yapt\u0131\u011f\u0131 tercihin yanl\u0131\u015f veya incitici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsa neden yakla\u015f\u0131k 30 milyon ki\u015finin takip etti\u011fi k\u00fcresel hesab\u0131ndan a\u00e7\u0131k ve g\u00f6r\u00fcn\u00fcr bir \u00f6z\u00fcr yay\u0131mlamad\u0131?<\/p>\n E\u011fer yanl\u0131\u015f olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsa neden b\u00f6lgesel hesab\u0131ndan \u00f6z\u00fcr dileme ihtiyac\u0131 hissetti?<\/p>\n Adidas\u2019\u0131n kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 ileti\u015fim krizi tam da bu ikilemin \u00fczerinde b\u00fcy\u00fcyor.<\/p>\n \u015eirket \u201cSingle Shoe\u201d hizmetini engelli ve ampute bireylerin spor \u00fcr\u00fcnlerine daha adil eri\u015febilmesini ama\u00e7layan kapsay\u0131c\u0131 bir uygulama olarak tan\u0131ml\u0131yor.<\/p>\n Fikir kendi ba\u015f\u0131na sosyal a\u00e7\u0131dan \u00f6nemli bir ihtiyaca cevap veriyor: Tek aya\u011f\u0131 bulunan bir ki\u015finin iki ayakkab\u0131 sat\u0131n almak zorunda kalmamas\u0131.<\/p>\n Ancak kampanyan\u0131n sembolik y\u00fczlerinden birinin se\u00e7imi, bu kapsay\u0131c\u0131l\u0131k mesaj\u0131n\u0131 g\u00f6lgede b\u0131rakt\u0131.<\/p>\n \u00c7\u00fcnk\u00fc kampanyan\u0131n g\u00fcndeme geldi\u011fi d\u00f6nemde Gazze\u2019de 5 binden fazla amputasyon<\/strong>, 22 binden fazla a\u011f\u0131r uzuv yaralanmas\u0131 bulunuyor. WHO\u2019nun verileri bu krizin uzun y\u0131llar s\u00fcrecek bir rehabilitasyon ihtiyac\u0131 do\u011furdu\u011funu ortaya koyuyor.<\/p>\n Bu tablo kar\u015f\u0131s\u0131nda ele\u015ftirmenlerin tepkisi yaln\u0131zca politik bir kampanya olarak de\u011ferlendirilemez.<\/p>\n Tart\u0131\u015fman\u0131n merkezinde, reklam eti\u011fi, insan haklar\u0131 duyarl\u0131l\u0131\u011f\u0131 ve b\u00fcy\u00fck sermayenin toplumsal sorumlulu\u011fu<\/strong> bulunuyor.<\/p>\n Bir \u015firketin hukuken su\u00e7 te\u015fkil etmeyen bir reklam tercihi, toplumsal ve vicdani a\u00e7\u0131dan yine de sorgulanabilir. Hele ki reklam\u0131n konusu \u201camputeler\u201d oldu\u011funda ve d\u00fcnyan\u0131n hemen yan\u0131 ba\u015f\u0131nda binlerce \u00e7ocuk ayn\u0131 sava\u015f\u0131n sonucu olarak uzuvlar\u0131n\u0131 kaybetmi\u015fken, markan\u0131n se\u00e7ti\u011fi y\u00fcz\u00fcn ta\u015f\u0131d\u0131\u011f\u0131 sembolik anlam \u00e7ok daha a\u011f\u0131r hale geliyor.<\/p>\n D\u00fcnyan\u0131n en b\u00fcy\u00fck spor \u015firketlerinden biri olan Adidas\u2019\u0131n ya\u015fad\u0131\u011f\u0131 kriz, k\u00fcresel markalar\u0131n art\u0131k yaln\u0131zca \u00fcr\u00fcnlerinin kalitesi veya reklamlar\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131yla de\u011ferlendirilmedi\u011fini bir kez daha g\u00f6sterdi.<\/p>\n T\u00fcketiciler, \u00f6zellikle sava\u015flar ve b\u00fcy\u00fck insani krizler s\u00f6z konusu oldu\u011funda \u015firketlerin kimin yan\u0131nda durdu\u011funa, kimi g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131\u011f\u0131na, kimi g\u00f6rmezden geldi\u011fine ve kriz \u00e7\u0131kt\u0131\u011f\u0131nda nas\u0131l \u00f6z\u00fcr diledi\u011fine<\/strong> de bak\u0131yor.<\/p>\n Gazze\u2019de binlerce ampute bulunurken \u0130srail ordusunda g\u00f6rev yapm\u0131\u015f bir eski askerin amputelere y\u00f6nelik kampanyada kullan\u0131lmas\u0131n\u0131n do\u011furdu\u011fu \u00f6fke de bu nedenle basit bir reklam tart\u0131\u015fmas\u0131n\u0131n \u00e7ok \u00f6tesine ge\u00e7ti.<\/p>\n Adidas \u201ckimseyi g\u00fccendirmek istemedi\u011fini\u201d s\u00f6yl\u00fcyor.<\/p>\n Ancak Gazze\u2019den y\u00fckselen \u201cBiz sizin insanl\u0131\u011f\u0131n\u0131z\u0131n neresindeyiz?\u201d sorusu, \u015firketin b\u00f6lgesel hesab\u0131ndan yay\u0131mlad\u0131\u011f\u0131 birka\u00e7 paragrafl\u0131k \u00f6z\u00fcrden \u00e7ok daha a\u011f\u0131r bir soruyu beraberinde getiriyor:<\/p>\n K\u00fcresel sermaye i\u00e7in insanl\u0131k, kapsay\u0131c\u0131l\u0131k ve vicdan yaln\u0131zca reklam metinlerinde kullan\u0131lan kavramlar m\u0131; yoksa bedeli oldu\u011funda da savunulan de\u011ferler mi?<\/strong><\/p>\n Adidas\u2019\u0131n bundan sonraki tutumu, bu soruya verece\u011fi as\u0131l cevap olacak.<\/p>\n","protected":false},"excerpt":{"rendered":" Gazze\u2019de binlerce Filistinlinin uzuvlar\u0131n\u0131 kaybetti\u011fi, \u00e7ocuklar\u0131n proteze dahi ula\u015fmakta zorland\u0131\u011f\u0131 bir d\u00f6nemde Adidas\u2019\u0131n \u0130srail ordusunda g\u00f6rev yapm\u0131\u015f ve 2021\u2019de baca\u011f\u0131n\u0131 kaybetmi\u015f Shalev Biton\u2019u amputelere y\u00f6nelik \u201ctek ayakkab\u0131\u201d hizmetinin \u0130srail\u2019deki tan\u0131t\u0131m y\u00fczlerinden biri yapmas\u0131 d\u00fcnya \u00e7ap\u0131nda tepki ve boykot \u00e7a\u011fr\u0131lar\u0131n\u0131 beraberinde getirdi. Alman spor giyim devi, y\u00fckselen tepkilerin ard\u0131ndan \u00f6z\u00fcr diledi ancak \u00f6z\u00fcr mesaj\u0131n\u0131n \u015firketin yakla\u015f\u0131k 30 milyon takip\u00e7ili k\u00fcresel hesab\u0131 yerine \u00e7ok daha s\u0131n\u0131rl\u0131 eri\u015fime sahip Adidas Arabia hesab\u0131ndan yay\u0131mlanmas\u0131 yeni bir tart\u0131\u015fma ba\u015flatt\u0131. Gazze\u2019de 5 binden fazla travmatik amputasyonun kayda ge\u00e7ti\u011fi bir tabloda kampanya, \u201ck\u00fcresel markalar\u0131n insanl\u0131k, vicdan ve kurumsal sorumluluk s\u0131n\u0131r\u0131 nerede ba\u015fl\u0131yor?\u201d sorusunu yeniden g\u00fcndeme ta\u015f\u0131d\u0131.<\/p>\n","protected":false},"author":2,"featured_media":48999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3483,11],"tags":[15527,7203,589,159,3140,2821,4311,15526,15525],"class_list":["post-48998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-bolge","category-yasam","tag-adidas","tag-boykot","tag-filistin","tag-gazze","tag-insanhaklari","tag-kurumsalsorumluluk","tag-merceknet","tag-reklametigi","tag-vicdan"],"yoast_head":"\nGazze\u2019de 5 binden fazla amputasyon: Kampanyan\u0131n en tart\u0131\u015fmal\u0131 taraf\u0131<\/h2>\n
Gazze\u2019de uzuvlar\u0131n\u0131 kaybeden \u00e7ocuklardan Adidas\u2019a: \u201cBiz sizin insanl\u0131\u011f\u0131n\u0131z\u0131n neresindeyiz?\u201d<\/h2>\n
Boykot \u00e7a\u011fr\u0131lar\u0131 b\u00fcy\u00fcy\u00fcnce Adidas geri ad\u0131m att\u0131<\/h2>\n
\u00d6z\u00fcr neden Adidas\u2019\u0131n ana hesab\u0131ndan yay\u0131mlanmad\u0131?<\/h2>\n
K\u00fcresel \u00f6z\u00fcr m\u00fc, b\u00f6lgesel kriz y\u00f6netimi mi?<\/h2>\n
\u201cKapsay\u0131c\u0131l\u0131k\u201d mesaj\u0131yla Gazze ger\u00e7e\u011fi aras\u0131ndaki u\u00e7urum<\/h2>\n
Adidas tart\u0131\u015fmas\u0131 \u201csermayenin vicdan\u0131\u201d sorusunu yeniden g\u00fcndeme ta\u015f\u0131d\u0131<\/h2>\n