{"id":48441,"date":"2026-09-05T14:06:19","date_gmt":"2026-09-05T11:06:19","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=48441"},"modified":"2026-09-05T14:06:19","modified_gmt":"2026-09-05T11:06:19","slug":"konya-buyuksehirin-yerli-urun-pazari-uretici-ile-tuketiciyi-dogrudan-bulusturuyor","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/09\/05\/konya-buyuksehirin-yerli-urun-pazari-uretici-ile-tuketiciyi-dogrudan-bulusturuyor\/","title":{"rendered":"Konya B\u00fcy\u00fck\u015fehir\u2019in Yerli \u00dcr\u00fcn Pazar\u0131 \u00fcretici ile t\u00fcketiciyi do\u011frudan bulu\u015fturuyor"},"content":{"rendered":"

Konya B\u00fcy\u00fck\u015fehir Belediyesi\u2019nin k\u0131rsal kalk\u0131nmay\u0131 destekleyen projeleri aras\u0131nda yer alan Yerli \u00dcr\u00fcn Pazar\u0131, k\u0131rsalda \u00fcretim yapan ailelerin ekonomik olarak g\u00fc\u00e7lenmesine katk\u0131 sunmaya devam ediyor.<\/p>\n

Konya B\u00fcy\u00fck\u015fehir Belediyesi ile Meram Belediyesi i\u015f birli\u011fiyle 2019 y\u0131l\u0131ndan bu yana s\u00fcrd\u00fcr\u00fclen proje kapsam\u0131nda, Meram\u2019\u0131n k\u0131rsal mahallelerinde yeti\u015ftirilen ve \u00fcretilen \u00fcr\u00fcnler do\u011frudan vatanda\u015flarla bulu\u015fturuluyor.<\/p>\n

Her y\u0131l temmuz ay\u0131ndan kas\u0131m ay\u0131na kadar cumartesi g\u00fcnleri Meram Melik\u015fah Pazar\u0131\u2019nda kurulan Yerli \u00dcr\u00fcn Pazar\u0131, \u00fcretici ile t\u00fcketici aras\u0131ndaki arac\u0131 zincirini ortadan kald\u0131ran yerel bir model olarak uygulan\u0131yor.<\/p>\n

\"\"<\/p>\n

Altay: K\u0131rsal kalk\u0131nmaya \u00f6nemli katk\u0131 sa\u011fl\u0131yor<\/h2>\n

Konya B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 U\u011fur \u0130brahim Altay, Yerli \u00dcr\u00fcn Pazar\u0131\u2019n\u0131n \u201cKonya Modeli Belediyecili\u011fin\u201d \u00f6rnek \u00e7al\u0131\u015fmalar\u0131ndan biri oldu\u011funu belirterek, projenin hem k\u0131rsal kalk\u0131nmaya hem de \u00f6zellikle dar gelirli \u00fcreticilerin ekonomik a\u00e7\u0131dan g\u00fc\u00e7lenmesine katk\u0131 sundu\u011funu s\u00f6yledi.<\/p>\n

K\u0131rsal mahallelerde \u00fcretim yapan vatanda\u015flar\u0131n kendi \u00fcr\u00fcnlerini do\u011frudan t\u00fcketiciye ula\u015ft\u0131rmas\u0131n\u0131n \u00f6nemine dikkat \u00e7eken Altay, projenin yaln\u0131zca bir pazar organizasyonu olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda yerel \u00fcretimin devaml\u0131l\u0131\u011f\u0131n\u0131 destekleyen bir \u00e7al\u0131\u015fma oldu\u011funu vurgulad\u0131.<\/p>\n

\"\"<\/p>\n

\u201c\u00dcreticimizin daha fazla kazanmas\u0131n\u0131 istiyoruz\u201d<\/h2>\n

Ba\u015fkan Altay, projenin temel amac\u0131n\u0131 \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n

\u201c\u00d6rnek bir yerel modelle; y\u00f6reye \u00f6zg\u00fc \u00fcr\u00fcnlerin sergilendi\u011fi, \u00fcretim de\u011ferlerinin geli\u015fmesinde b\u00fcy\u00fck pay\u0131 olan bitkisel ve hayvansal \u00fcretimin pazarlanmas\u0131 ihtiyac\u0131n\u0131n giderilmesini ama\u00e7l\u0131yoruz. Bu projeyle hem \u00fcreticimizin kazanc\u0131n\u0131 art\u0131r\u0131yor hem de hem\u015fehrilerimizin do\u011fal ve yerli \u00fcr\u00fcnlere daha uygun fiyatlarla ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yoruz.\u201d<\/strong><\/p>\n

Altay, Meram\u2019\u0131n k\u0131rsal mahallelerinde \u00fcretim yapan vatanda\u015flar\u0131n eme\u011finin ekonomik de\u011fere d\u00f6n\u00fc\u015fmesinin, k\u0131rsalda \u00fcretimin s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan da \u00f6nemli oldu\u011funa dikkat \u00e7ekti.<\/p>\n

\"\"<\/p>\n

\u00dcr\u00fcnler arac\u0131s\u0131z olarak t\u00fcketiciye ula\u015f\u0131yor<\/h2>\n

Yerli \u00dcr\u00fcn Pazar\u0131\u2019n\u0131n dikkat \u00e7eken \u00f6zelliklerinden biri, \u00fcreticilerin kendi yeti\u015ftirdikleri ya da \u00fcrettikleri \u00fcr\u00fcnleri herhangi bir arac\u0131 olmadan do\u011frudan sat\u0131\u015fa sunabilmesi.<\/p>\n

Bu model sayesinde \u00fcreticiler \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131ndan elde ettikleri gelirin daha b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc kendileri kazan\u0131rken, t\u00fcketiciler de yerel \u00fcr\u00fcnlere do\u011frudan \u00fcreticisinden ula\u015fabiliyor.<\/p>\n

Pazarda sat\u0131\u015f yapan \u00fcreticiler, vatanda\u015flarla do\u011frudan bulu\u015farak \u00fcr\u00fcnlerini satabilmelerinin kendileri a\u00e7\u0131s\u0131ndan \u00f6nemli bir f\u0131rsat oldu\u011funu belirterek projeden duyduklar\u0131 memnuniyeti dile getirdi ve Konya B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 U\u011fur \u0130brahim Altay\u2019a te\u015fekk\u00fcr etti.<\/p>\n

\"\"<\/p>\n

\u00c7ok say\u0131da k\u0131rsal mahalleden \u00fcretici pazarda yer al\u0131yor<\/h2>\n

2019 y\u0131l\u0131ndan beri devam eden proje kapsam\u0131nda Meram il\u00e7esine ba\u011fl\u0131 \u00e7ok say\u0131da k\u0131rsal mahallede \u00fcretim yapan aileler Yerli \u00dcr\u00fcn Pazar\u0131\u2019na kat\u0131l\u0131yor.<\/p>\n

Ba\u015fta;<\/p>\n

Hatunsaray, Ye\u015fildere, Kayadibi, Sad\u0131klar, \u00c7omaklar, Botsa, G\u00f6kyurt, Evliyatekke ve Karaa\u011fa\u00e7<\/strong><\/p>\n

olmak \u00fczere \u00e7evredeki k\u0131rsal mahallelerde ya\u015fayan \u00fcretici aileler pazarda kendi \u00fcr\u00fcnlerini vatanda\u015flarla bulu\u015fturuyor.<\/p>\n

B\u00f6ylece k\u0131rsalda \u00fcretilen \u00fcr\u00fcnlerin \u015fehir merkezindeki t\u00fcketicilere ula\u015ft\u0131r\u0131lmas\u0131 i\u00e7in d\u00fczenli bir sat\u0131\u015f kanal\u0131 olu\u015fturulmu\u015f oluyor.<\/p>\n

\"\"<\/p>\n

\u00dcreticiye sadece sat\u0131\u015f alan\u0131 de\u011fil e\u011fitim deste\u011fi de veriliyor<\/h2>\n

Konya B\u00fcy\u00fck\u015fehir Belediyesi, projeye kat\u0131lan \u00fcreticilere yaln\u0131zca pazar alan\u0131 tahsis etmekle yetinmiyor.<\/p>\n

\u00dcreticilerin ticari kapasitelerinin geli\u015ftirilmesi ve \u00fcr\u00fcnlerin t\u00fcketiciye daha sa\u011fl\u0131kl\u0131 \u015fartlarda ula\u015ft\u0131r\u0131lmas\u0131 amac\u0131yla Hatunsaray Mahallesi\u2019nde \u00e7e\u015fitli alanlarda sertifikal\u0131 e\u011fitimler de d\u00fczenleniyor.<\/p>\n

Bu kapsamda \u00fcreticilere;<\/p>\n

Giri\u015fimcilik, Pazarlama, Sa\u011fl\u0131kl\u0131 \u00dcr\u00fcn Nakli ve Paketleme<\/strong><\/p>\n

konular\u0131nda e\u011fitim veriliyor.<\/p>\n

E\u011fitimlerle birlikte \u00fcreticilerin \u00fcr\u00fcnlerini daha do\u011fru y\u00f6ntemlerle pazarlamas\u0131, ta\u015f\u0131mas\u0131 ve paketlemesi hedefleniyor.<\/p>\n

\"\"<\/p>\n

Tezg\u00e2h, branda ve \u00f6nl\u00fck deste\u011fi<\/h2>\n

Konya B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan pazara kat\u0131lan \u00fcreticilere fiziki destekler de sa\u011flan\u0131yor.<\/p>\n

Yerli \u00dcr\u00fcn Pazar\u0131\u2019nda sat\u0131\u015f yapan \u00fcreticilere;\u00a0pazar yeri, pazar tezg\u00e2h\u0131, branda ve pazarc\u0131 \u00f6nl\u00fc\u011f\u00fc\u00a0<\/strong>deste\u011fi veriliyor.<\/p>\n

B\u00f6ylece \u00fcreticilerin ilave sat\u0131\u015f alan\u0131 ve ekipman maliyetleri azalt\u0131l\u0131rken, \u00fcr\u00fcnlerin daha d\u00fczenli ve uygun \u015fartlarda t\u00fcketiciye sunulmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n

\"\"<\/p>\n

Her cumartesi Meram Melik\u015fah Pazar\u0131\u2019nda<\/h2>\n

Yerli \u00dcr\u00fcn Pazar\u0131, her y\u0131l Temmuz-Kas\u0131m aylar\u0131 aras\u0131nda cumartesi g\u00fcnleri Meram Melik\u015fah Pazar\u0131\u2019nda<\/strong> kuruluyor.<\/p>\n

\u00dcreticilerin kendi \u00fcr\u00fcnlerini arac\u0131s\u0131z bi\u00e7imde t\u00fcketicilerle bulu\u015fturdu\u011fu pazar, k\u0131rsaldaki \u00fcretimin \u015fehir merkezine ta\u015f\u0131nmas\u0131na imk\u00e2n verirken ayn\u0131 zamanda \u00fcretici ile t\u00fcketici aras\u0131nda do\u011frudan bir ba\u011f kurulmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

Proje ile k\u0131rsal mahallelerde \u00fcretimin te\u015fvik edilmesi, \u00fcretici ailelerin gelirlerinin art\u0131r\u0131lmas\u0131, y\u00f6resel \u00fcr\u00fcnlerin daha geni\u015f t\u00fcketici kitlesine ula\u015ft\u0131r\u0131lmas\u0131 ve vatanda\u015flar\u0131n do\u011fal ve yerli \u00fcr\u00fcnlere daha uygun \u015fartlarda eri\u015febilmesi hedefleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Konya B\u00fcy\u00fck\u015fehir Belediyesi ile Meram Belediyesi i\u015f birli\u011fiyle hayata ge\u00e7irilen Yerli \u00dcr\u00fcn Pazar\u0131, Meram\u2019\u0131n k\u0131rsal mahallelerinde \u00fcretim yapan \u00e7ift\u00e7i ve ailelere do\u011frudan sat\u0131\u015f imk\u00e2n\u0131 sa\u011fl\u0131yor. Temmuz-Kas\u0131m aylar\u0131 aras\u0131nda her cumartesi Meram Melik\u015fah Pazar\u0131\u2019nda kurulan pazarda \u00fcreticiler \u00fcr\u00fcnlerini arac\u0131s\u0131z \u015fekilde t\u00fcketiciye ula\u015ft\u0131r\u0131rken, vatanda\u015flar da do\u011fal ve yerli \u00fcr\u00fcnlere daha uygun \u015fartlarda eri\u015febiliyor. Konya B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 U\u011fur \u0130brahim Altay, \u201cBu projeyle hem \u00fcreticimizin kazanc\u0131n\u0131 art\u0131r\u0131yor hem de hem\u015fehrilerimizin do\u011fal ve yerli \u00fcr\u00fcnlere daha uygun fiyatlarla ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yoruz\u201d dedi.<\/p>\n","protected":false},"author":2,"featured_media":48442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15048,14],"tags":[174,164,15450],"class_list":["post-48441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber","category-konya","tag-konyabuyuksehir","tag-uguribrahimaltay","tag-yerliurunpazari"],"yoast_head":"\nKonya B\u00fcy\u00fck\u015fehir\u2019in Yerli \u00dcr\u00fcn Pazar\u0131 \u00fcretici ile t\u00fcketiciyi do\u011frudan bulu\u015fturuyor - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/09\/05\/konya-buyuksehirin-yerli-urun-pazari-uretici-ile-tuketiciyi-dogrudan-bulusturuyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konya B\u00fcy\u00fck\u015fehir\u2019in Yerli \u00dcr\u00fcn Pazar\u0131 \u00fcretici ile t\u00fcketiciyi do\u011frudan bulu\u015fturuyor - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Konya B\u00fcy\u00fck\u015fehir Belediyesi ile Meram Belediyesi i\u015f birli\u011fiyle hayata ge\u00e7irilen Yerli \u00dcr\u00fcn Pazar\u0131, Meram\u2019\u0131n k\u0131rsal mahallelerinde \u00fcretim yapan \u00e7ift\u00e7i ve ailelere do\u011frudan sat\u0131\u015f imk\u00e2n\u0131 sa\u011fl\u0131yor. 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