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<\/p>\nSa\u011fl\u0131k kurulu\u015flar\u0131 ve hekimlerin hastalara ait \u00f6ncesi-sonras\u0131 foto\u011fraflar\u0131n\u0131 sosyal medyada payla\u015fmas\u0131 uzun s\u00fcredir tart\u0131\u015f\u0131l\u0131yor. Peki T\u00fcrk hastalar\u0131n g\u00f6r\u00fcnt\u00fclerinin payla\u015f\u0131lmas\u0131 yasakken sa\u011fl\u0131k turizmi kapsam\u0131nda gelen yabanc\u0131 hastalar\u0131n g\u00f6r\u00fcnt\u00fcleri payla\u015f\u0131labiliyor mu?<\/p>\n
Konu \u201cyasak\u201d ve \u201cserbest\u201d \u015feklinde ikiye ayr\u0131lacak kadar basit de\u011fil.<\/p>\n
Sa\u011fl\u0131k hizmetlerinde tan\u0131t\u0131m ve bilgilendirme faaliyetlerine ili\u015fkin d\u00fczenlemeler, hasta g\u00f6r\u00fcnt\u00fclerinin kullan\u0131m\u0131na \u00f6nemli s\u0131n\u0131rlamalar getiriyor. \u00d6zellikle estetik cerrahi, sa\u00e7 ekimi, di\u015f tedavileri ve benzeri alanlarda s\u0131k kullan\u0131lan \u00f6ncesi-sonras\u0131 g\u00f6r\u00fcnt\u00fcleri a\u00e7\u0131s\u0131ndan uyulmas\u0131 gereken \u00f6zel kurallar bulunuyor.<\/p>\n
Uluslararas\u0131 sa\u011fl\u0131k turizmi kapsam\u0131nda yurt d\u0131\u015f\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirilen tan\u0131t\u0131mlarda ise belirli \u015fartlar alt\u0131nda farkl\u0131 uygulamalar s\u00f6z konusu olabiliyor.<\/p>\n
<\/p>\n
Sa\u011fl\u0131kta \u00f6ncesi-sonras\u0131 g\u00f6r\u00fcnt\u00fclerinin payla\u015f\u0131m\u0131nda dikkat edilmesi gereken \u00f6nemli noktalar bulunuyor:<\/p>\n
SA\u011eLIK TUR\u0130ZM\u0130 YETK\u0130 BELGES\u0130 \u00d6NEML\u0130<\/strong><\/p>\n \u201cYabanc\u0131 hastalara y\u00f6nelik tan\u0131t\u0131m yap\u0131labilmesi, hastan\u0131n yabanc\u0131 olmas\u0131ndan dolay\u0131 otomatik olarak serbest hale gelmiyor.<\/p>\n Uluslararas\u0131 sa\u011fl\u0131k turizmi kapsam\u0131nda tan\u0131t\u0131m yapacak sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n ilgili mevzuatta belirtilen \u015fartlar\u0131 ta\u015f\u0131mas\u0131 gerekiyor. Tan\u0131t\u0131mlar\u0131n yurt d\u0131\u015f\u0131ndaki hedef kitleye y\u00f6nelik olmas\u0131 ve sa\u011fl\u0131k turizmine ili\u015fkin kurallara uygun \u015fekilde ger\u00e7ekle\u015ftirilmesi \u00f6nem ta\u015f\u0131yor.<\/p>\n Hasta mahremiyetinin korunmas\u0131 ve ki\u015fisel verilerin kullan\u0131lmas\u0131na ili\u015fkin gerekli izinlerin al\u0131nmas\u0131 da s\u00fcrecin temel \u015fartlar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n Dolay\u0131s\u0131yla hastan\u0131n g\u00f6r\u00fcnt\u00fclerinin kullan\u0131lmas\u0131na izin vermesi, sa\u011fl\u0131k kurulu\u015funa bu g\u00f6r\u00fcnt\u00fcleri s\u0131n\u0131rs\u0131z \u015fekilde kullanma hakk\u0131 vermiyor.<\/p>\n \u00d6NCES\u0130-SONRASI FOTO\u011eRAFLARINDA KURALLAR VAR<\/strong><\/p>\n \u00d6ncesi-sonras\u0131 foto\u011fraflar\u0131 sa\u011fl\u0131k sekt\u00f6r\u00fcnde \u00f6zellikle estetik i\u015flemlerin sonu\u00e7lar\u0131n\u0131 g\u00f6stermek amac\u0131yla kullan\u0131l\u0131yor. Ancak bu g\u00f6r\u00fcnt\u00fclerin yan\u0131lt\u0131c\u0131 olmamas\u0131 ve ger\u00e7e\u011fi yans\u0131tmas\u0131 gerekiyor.<\/p>\n G\u00f6r\u00fcnt\u00fcler \u00fczerinde tedavinin veya i\u015flemin sonucunu oldu\u011fundan farkl\u0131 g\u00f6sterecek d\u00fczenlemeler yap\u0131lmas\u0131 hukuki sorunlara yol a\u00e7abiliyor.<\/p>\n \u00d6ncesi ve sonras\u0131 foto\u011fraflar\u0131n\u0131n m\u00fcmk\u00fcn oldu\u011funca ayn\u0131 teknik ko\u015fullarda \u00e7ekilmesi de sonu\u00e7lar\u0131n yan\u0131lt\u0131c\u0131 \u015fekilde sunulmamas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor.<\/p>\n T\u0131bbi m\u00fcdahale veya ameliyat s\u0131ras\u0131nda \u00e7ekilen hasta g\u00f6r\u00fcnt\u00fcleri konusunda ise \u00e7ok daha s\u0131k\u0131 s\u0131n\u0131rlamalar bulunuyor.<\/p>\n \u201cHASTA \u0130Z\u0130N VERD\u0130\u201d DEMEK YETERL\u0130 DE\u011e\u0130L<\/strong><\/p>\n Hasta g\u00f6r\u00fcnt\u00fclerinin kullan\u0131lmas\u0131nda en \u00f6nemli konulardan biri verilen iznin kapsam\u0131.<\/p>\n Hastan\u0131n g\u00f6r\u00fcnt\u00fclerinin hangi ama\u00e7la kullan\u0131laca\u011f\u0131n\u0131 bilmesi gerekiyor.<\/p>\n \u00d6rne\u011fin g\u00f6r\u00fcnt\u00fcler yaln\u0131zca sa\u011fl\u0131k kurulu\u015funun internet sitesinde mi yay\u0131mlanacak, Instagram veya di\u011fer sosyal medya hesaplar\u0131nda m\u0131 kullan\u0131lacak, yoksa \u00fccretli reklam kampanyalar\u0131nda da yer alacak m\u0131?<\/p>\n Hangi foto\u011fraf veya videolar\u0131n kullan\u0131laca\u011f\u0131 ve kullan\u0131m\u0131n kapsam\u0131 gibi konular\u0131n hastaya a\u00e7\u0131k \u015fekilde anlat\u0131lmas\u0131 gerekiyor.<\/p>\n Yabanc\u0131 hastan\u0131n imzalad\u0131\u011f\u0131 belgeyi anlamas\u0131 gerekiyor<\/p>\n SA\u011eLIK TUR\u0130ZM\u0130NDE B\u0130R BA\u015eKA \u00d6NEML\u0130 KONU D\u0130L<\/strong><\/p>\n Yabanc\u0131 bir hastaya T\u00fcrk\u00e7e haz\u0131rlanm\u0131\u015f bir izin belgesinin imzalat\u0131lmas\u0131, hastan\u0131n belgenin i\u00e7eri\u011fini ger\u00e7ekten anlad\u0131\u011f\u0131n\u0131 tek ba\u015f\u0131na g\u00f6stermeyebilir.<\/p>\n Bu nedenle hastan\u0131n verdi\u011fi iznin kapsam\u0131n\u0131 anlayabilmesi gerekiyor. Gerekti\u011finde belgelerin hastan\u0131n anlayabilece\u011fi dile \u00e7evrilmesi ve terc\u00fcman deste\u011finden yararlan\u0131lmas\u0131 \u00f6nem ta\u015f\u0131yor.<\/p>\n REKLAM YAPILAN \u00dcLKEN\u0130N MEVZUATI DA D\u0130KKATE ALINMALI<\/strong><\/p>\n T\u00fcrkiye’deki mevzuata uygun \u015fekilde haz\u0131rlanm\u0131\u015f bir sa\u011fl\u0131k turizmi reklam\u0131n\u0131n ba\u015fka bir \u00fclkede de otomatik olarak hukuka uygun oldu\u011fu varsay\u0131lamaz.<\/p>\n \u00d6rne\u011fin T\u00fcrkiye’deki d\u00fczenlemelerin izin verdi\u011fi bir hasta g\u00f6r\u00fcnt\u00fcs\u00fc kullan\u0131m\u0131na reklam\u0131n g\u00f6sterildi\u011fi \u00fclkede daha s\u0131k\u0131 s\u0131n\u0131rlamalar getirilmi\u015f olabilir.<\/p>\n Bu durumda reklam\u0131n yay\u0131nland\u0131\u011f\u0131 veya hedeflendi\u011fi \u00fclkenin sa\u011fl\u0131k reklamlar\u0131, t\u00fcketicinin korunmas\u0131 ve ki\u015fisel verilerin kullan\u0131m\u0131na ili\u015fkin mevzuat\u0131n\u0131n da de\u011ferlendirilmesi gerekiyor.<\/p>\n Bu nedenle uluslararas\u0131 reklam kampanyalar\u0131nda yaln\u0131zca T\u00fcrkiye’deki mevzuata g\u00f6re hareket etmek yeterli olmayabilir.<\/p>\n SONU\u00c7: YABANCI HASTANIN G\u00d6R\u00dcNT\u00dcS\u00dc SINIRSIZ \u015eEK\u0130LDE KULLANILAMAZ<\/strong><\/p>\n Sa\u011fl\u0131k turizminde yabanc\u0131 hastalar\u0131n \u00f6ncesi-sonras\u0131 g\u00f6r\u00fcnt\u00fclerinin kullan\u0131lmas\u0131 konusunda belirli imk\u00e2nlar bulunmas\u0131, bu g\u00f6r\u00fcnt\u00fclerin s\u0131n\u0131rs\u0131z \u015fekilde payla\u015f\u0131labilece\u011fi anlam\u0131na gelmiyor.<\/p>\n Yetki belgesi, reklam\u0131n hedef kitlesi, kullan\u0131lan platform, hasta mahremiyeti, ki\u015fisel verilerin korunmas\u0131, hastan\u0131n bilgilendirilmesi ve gerekli r\u0131zan\u0131n al\u0131nmas\u0131 gibi bir\u00e7ok unsurun birlikte de\u011ferlendirilmesi gerekiyor.<\/p>\n Ayr\u0131ca reklam\u0131n yay\u0131nland\u0131\u011f\u0131 \u00fclkenin mevzuat\u0131 da dikkate al\u0131nmal\u0131.<\/p>\n K\u0131sacas\u0131 mesele, \u201cT\u00fcrk hastan\u0131n g\u00f6r\u00fcnt\u00fcs\u00fc yasak, yabanc\u0131 hastan\u0131n g\u00f6r\u00fcnt\u00fcs\u00fc serbest\u201d \u015feklinde basit bir ayr\u0131ma indirgenemeyecek kadar kapsaml\u0131.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Sa\u011fl\u0131k kurulu\u015flar\u0131 ve hekimlerin hastalara ait \u00f6ncesi-sonras\u0131 foto\u011fraflar\u0131n\u0131 sosyal medyada payla\u015fmas\u0131 uzun s\u00fcredir tart\u0131\u015f\u0131l\u0131yor. Peki T\u00fcrk hastalar\u0131n g\u00f6r\u00fcnt\u00fclerinin payla\u015f\u0131lmas\u0131 yasakken sa\u011fl\u0131k turizmi kapsam\u0131nda gelen yabanc\u0131 hastalar\u0131n g\u00f6r\u00fcnt\u00fcleri payla\u015f\u0131labiliyor mu? Konu \u201cyasak\u201d ve \u201cserbest\u201d \u015feklinde ikiye ayr\u0131lacak kadar basit de\u011fil. Sa\u011fl\u0131k hizmetlerinde tan\u0131t\u0131m ve bilgilendirme faaliyetlerine ili\u015fkin d\u00fczenlemeler, hasta g\u00f6r\u00fcnt\u00fclerinin kullan\u0131m\u0131na \u00f6nemli s\u0131n\u0131rlamalar getiriyor. \u00d6zellikle estetik […]<\/p>\n","protected":false},"author":12,"featured_media":47962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[13418,87],"class_list":["post-47960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kose-yazilari","tag-avozgeozmenkorkut","tag-koseyazisi"],"yoast_head":"\n