{"id":47775,"date":"2026-09-02T10:39:36","date_gmt":"2026-09-02T07:39:36","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=47775"},"modified":"2026-09-02T10:39:49","modified_gmt":"2026-09-02T07:39:49","slug":"indirimli-satis-reklamlarina-siki-denetim-suni-zam-ustune-indirim-donemine-yeni-kurallar","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/09\/02\/indirimli-satis-reklamlarina-siki-denetim-suni-zam-ustune-indirim-donemine-yeni-kurallar\/","title":{"rendered":"\u0130ndirimli sat\u0131\u015f reklamlar\u0131na s\u0131k\u0131 denetim: \u201cSuni zam \u00fcst\u00fcne indirim\u201d d\u00f6nemine yeni kurallar"},"content":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin ekonomik menfaatlerini korumak amac\u0131yla indirimli sat\u0131\u015f kampanyalar\u0131na ili\u015fkin yeni kurallar\u0131n uygulanmaya ba\u015flad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde yap\u0131lan ve 1 A\u011fustos 2026 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren de\u011fi\u015fikliklerle<\/strong>, \u00f6zellikle indirimli sat\u0131\u015f reklamlar\u0131nda kullan\u0131lan fiyat bilgilerinin ger\u00e7ek, a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve do\u011frulanabilir olmas\u0131 zorunlu hale getirildi.<\/p>\n

Bakanl\u0131k, yaln\u0131zca geleneksel reklam mecralar\u0131n\u0131n de\u011fil, internet siteleri, sosyal medya ve di\u011fer dijital platformlar\u0131n da denetim kapsam\u0131nda<\/strong> oldu\u011funu bildirdi.<\/p>\n

\u0130ndirimde son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131 esas al\u0131nacak<\/h2>\n

Yeni d\u00fczenlemenin en dikkat \u00e7ekici maddesi indirim \u00f6ncesi fiyat\u0131n nas\u0131l hesaplanaca\u011f\u0131na ili\u015fkin oldu.<\/p>\n

Bir \u00fcr\u00fcn indirime girmeden \u00f6nceki son 10 g\u00fcn i\u00e7erisinde uygulanan en d\u00fc\u015f\u00fck fiyat<\/strong>, art\u0131k indirimden \u00f6nceki fiyat olarak kabul edilecek.<\/p>\n

B\u00f6ylece \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n k\u0131sa s\u00fcreli olarak y\u00fckseltilmesinin ard\u0131ndan y\u00fcksek oranl\u0131 indirim yap\u0131lm\u0131\u015f gibi g\u00f6sterilmesinin \u00f6n\u00fcne ge\u00e7ilmesi ama\u00e7lan\u0131yor.<\/p>\n

Bakanl\u0131k a\u00e7\u0131klamas\u0131nda, t\u00fcketicinin kar\u015f\u0131s\u0131na ger\u00e7ekte uygulanmam\u0131\u015f ya da ger\u00e7e\u011fi yans\u0131tmayan bir fiyat\u0131n \u201ceski fiyat\u201d olarak \u00e7\u0131kar\u0131larak y\u00fcksek indirim alg\u0131s\u0131 olu\u015fturulmas\u0131na izin verilmeyece\u011fi vurguland\u0131.<\/p>\n

Yeni sistem nas\u0131l i\u015fleyecek?<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n
Uygulama<\/th>\nYeni kural<\/th>\n<\/tr>\n<\/thead>\n
\u0130ndirim \u00f6ncesi fiyat<\/td>\nSon 10 g\u00fcndeki en d\u00fc\u015f\u00fck fiyat<\/td>\n<\/tr>\n
Meyve-sebze gibi \u00e7abuk bozulan \u00fcr\u00fcnler<\/td>\nBir \u00f6nceki fiyat esas al\u0131nabilecek<\/td>\n<\/tr>\n
Hizmetlerde indirim<\/td>\nBir \u00f6nceki fiyat dikkate al\u0131nabilecek<\/td>\n<\/tr>\n
\u015eartl\u0131 kampanyalar<\/td>\n\u0130ndirimli sat\u0131\u015f h\u00fck\u00fcmlerine tabi<\/td>\n<\/tr>\n
Yan\u0131lt\u0131c\u0131 \u201ceski fiyat\u201d kullan\u0131m\u0131<\/td>\nMevzuata ayk\u0131r\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u201c\u015eartl\u0131 sat\u0131\u015f\u201d kampanyalar\u0131 da kapsamda<\/h2>\n

Denetimler art\u0131k yaln\u0131zca \u201cy\u00fczde 50 indirim\u201d<\/strong> gibi do\u011frudan indirim ifadeleriyle s\u0131n\u0131rl\u0131 olmayacak.<\/p>\n

T\u00fcketiciye indirim veya ba\u015fka bir fayda sa\u011flanmas\u0131n\u0131 belirli \u015fartlara ba\u011flayan kampanyalar da indirimli sat\u0131\u015f reklamlar\u0131na ili\u015fkin h\u00fck\u00fcmlere tabi tutulacak.<\/p>\n

Kampanyan\u0131n ger\u00e7ek niteli\u011finin anla\u015f\u0131lmas\u0131n\u0131 engelleyen veya t\u00fcketiciye ger\u00e7ekte oldu\u011fundan daha avantajl\u0131 bir teklif sunuldu\u011fu izlenimi veren uygulamalar da denetlenecek.<\/p>\n

39,9 milyon liraya kadar ceza uygulanabilecek<\/h2>\n

Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Reklam Kurulu taraf\u0131ndan yap\u0131lan denetimlerde;<\/p>\n

    \n
  • Ger\u00e7ekte uygulanmayan y\u00fcksek indirim oranlar\u0131,<\/li>\n
  • \u0130ndirim kapsam\u0131ndaki \u00fcr\u00fcnlerin a\u00e7\u0131k\u00e7a belirtilmemesi,<\/li>\n
  • Kampanyan\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihlerinin g\u00f6sterilmemesi,<\/li>\n
  • Stok bilgilerinin t\u00fcketiciye yanl\u0131\u015f sunulmas\u0131,<\/li>\n
  • \u0130ndirim \u00f6ncesindeki fiyat\u0131n ger\u00e7e\u011fi yans\u0131tmamas\u0131<\/li>\n<\/ul>\n

    mevzuata ayk\u0131r\u0131 uygulamalar aras\u0131nda de\u011ferlendiriliyor.<\/p>\n

    Reklam Kurulu, aldat\u0131c\u0131 reklamlar\u0131 durdurabilece\u011fi gibi ihlalin niteli\u011fi ve reklam\u0131n yay\u0131mland\u0131\u011f\u0131 mecraya g\u00f6re 108 bin 370 liradan 39 milyon 916 bin 524 liraya kadar idari para cezas\u0131<\/strong> uygulayabilecek.<\/p>\n

    Yapay zeka reklamlar\u0131na da yeni kurallar<\/h2>\n

    1 A\u011fustos\u2019ta y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00fczenleme yaln\u0131zca indirimli sat\u0131\u015f kampanyalar\u0131n\u0131 kapsam\u0131yor.<\/p>\n

    Hedefli reklamc\u0131l\u0131k, yapay zekayla olu\u015fturulan reklamlar, sosyal medya etkileyicilerinin ticari tan\u0131t\u0131mlar\u0131, \u00e7evresel beyanlar ve t\u00fcketici de\u011ferlendirmelerine<\/strong> ili\u015fkin de yeni kurallar getirildi.<\/p>\n

    Ticaret Bakanl\u0131\u011f\u0131, temel hedefin t\u00fcketicilerin do\u011fru ve eksiksiz bilgiye ula\u015fmas\u0131n\u0131 sa\u011flamak, ekonomik menfaatlerini korumak ve piyasadaki adil rekabet \u015fartlar\u0131n\u0131 g\u00fc\u00e7lendirmek oldu\u011funu belirterek denetimlerin devam edece\u011fini bildirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ticaret Bakanl\u0131\u011f\u0131, indirimli sat\u0131\u015f reklamlar\u0131nda t\u00fcketiciyi yan\u0131ltan uygulamalara kar\u015f\u0131 denetimleri s\u0131k\u0131la\u015ft\u0131rd\u0131. 1 A\u011fustos 2026\u2019da y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00fczenlemeyle, indirim \u00f6ncesindeki fiyat\u0131n belirlenmesinde son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131 esas al\u0131nacak. Ger\u00e7ekte uygulanmam\u0131\u015f eski fiyatlar \u00fczerinden y\u00fcksek indirim alg\u0131s\u0131 olu\u015fturan reklamlar yapt\u0131r\u0131mla kar\u015f\u0131la\u015facak.<\/p>\n","protected":false},"author":14,"featured_media":47776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[15330,3477,2431],"class_list":["post-47775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-indirimli-satis","tag-ticaret-bakanligi","tag-tuketici-haklari"],"yoast_head":"\n\u0130ndirimli sat\u0131\u015f reklamlar\u0131na s\u0131k\u0131 denetim: \u201cSuni zam \u00fcst\u00fcne indirim\u201d d\u00f6nemine yeni kurallar - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/09\/02\/indirimli-satis-reklamlarina-siki-denetim-suni-zam-ustune-indirim-donemine-yeni-kurallar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130ndirimli sat\u0131\u015f reklamlar\u0131na s\u0131k\u0131 denetim: \u201cSuni zam \u00fcst\u00fcne indirim\u201d d\u00f6nemine yeni kurallar - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131, indirimli sat\u0131\u015f reklamlar\u0131nda t\u00fcketiciyi yan\u0131ltan uygulamalara kar\u015f\u0131 denetimleri s\u0131k\u0131la\u015ft\u0131rd\u0131. 1 A\u011fustos 2026\u2019da y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00fczenlemeyle, indirim \u00f6ncesindeki fiyat\u0131n belirlenmesinde son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131 esas al\u0131nacak. 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