{"id":43440,"date":"2026-08-13T14:17:00","date_gmt":"2026-08-13T11:17:00","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=43440"},"modified":"2026-08-13T14:17:00","modified_gmt":"2026-08-13T11:17:00","slug":"haber-takibinde-en-cok-tercih-edilen-mecra-televizyon-oldu","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/08\/13\/haber-takibinde-en-cok-tercih-edilen-mecra-televizyon-oldu\/","title":{"rendered":"Haber takibinde en \u00e7ok tercih edilen mecra televizyon oldu"},"content":{"rendered":"<p class=\"isSelectedEnd\">Radyo ve Televizyon \u00dcst Kurulu (RT\u00dcK) taraf\u0131ndan haz\u0131rlanan Medyametre Medya Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131-2025, T\u00fcrkiye\u2019de medya kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na ili\u015fkin dikkat \u00e7ekici sonu\u00e7lar ortaya koydu.<\/p>\n<p class=\"isSelectedEnd\">Ara\u015ft\u0131rmaya g\u00f6re g\u00fcnl\u00fck medya kullan\u0131m\u0131nda internet ilk s\u0131rada, televizyon ise ikinci s\u0131rada yer al\u0131rken, <strong>haber takibinde en \u00e7ok tercih edilen mecra televizyon oldu.<\/strong><\/p>\n<p class=\"isSelectedEnd\">RT\u00dcK Kamuoyu, Yay\u0131n Ara\u015ft\u0131rmalar\u0131 ve \u00d6l\u00e7me Dairesi Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma, 26 ilde 20 bin 200 kat\u0131l\u0131mc\u0131yla y\u00fcz y\u00fcze ve d\u00f6rt d\u00f6nem halinde ger\u00e7ekle\u015ftirildi.<\/p>\n<p class=\"isSelectedEnd\"><strong>Haber takibinde televizyon y\u00fczde 88,9 ile ilk s\u0131rada<\/strong><\/p>\n<p class=\"isSelectedEnd\">Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 88,9\u2019u haber takibinde televizyonu tercih etti\u011fini belirtti.<\/p>\n<p class=\"isSelectedEnd\">Gen\u00e7lerde ise farkl\u0131 bir tablo ortaya \u00e7\u0131kt\u0131. 15-24 ya\u015f grubunda sosyal medya y\u00fczde 83,2 ile ilk s\u0131raya yerle\u015firken, televizyon y\u00fczde 76 ile ikinci s\u0131rada kald\u0131.<\/p>\n<p class=\"isSelectedEnd\">Bu sonu\u00e7lar, toplum genelinde televizyonun haber kayna\u011f\u0131 olarak g\u00fc\u00e7l\u00fc konumunu korudu\u011funu ancak gen\u00e7lerde sosyal medyan\u0131n daha belirleyici hale geldi\u011fini g\u00f6sterdi.<\/p>\n<p class=\"isSelectedEnd\"><strong>Televizyon ba\u015f\u0131nda g\u00fcnl\u00fck 3 saat 40 dakika<\/strong><\/p>\n<p class=\"isSelectedEnd\">Ara\u015ft\u0131rmaya g\u00f6re kat\u0131l\u0131mc\u0131lar televizyon ba\u015f\u0131nda g\u00fcnl\u00fck ortalama <strong>3 saat 40 dakika<\/strong> ge\u00e7iriyor.<\/p>\n<p class=\"isSelectedEnd\">Televizyon kullan\u0131m oran\u0131 15-24 ya\u015f grubunda y\u00fczde 68,1 olurken, 65 ya\u015f ve \u00fczerindeki kat\u0131l\u0131mc\u0131larda y\u00fczde 91,4\u2019e kadar y\u00fckseldi.<\/p>\n<p class=\"isSelectedEnd\">Gen\u00e7lerde internet kullan\u0131m oran\u0131 y\u00fczde 90,9, sosyal medya kullan\u0131m oran\u0131 y\u00fczde 87, iste\u011fe ba\u011fl\u0131 yay\u0131n platformlar\u0131n\u0131 kullanma oran\u0131 ise y\u00fczde 38,9 olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n<p class=\"isSelectedEnd\"><strong>Her \u00fc\u00e7 ki\u015fiden biri \u00e7oklu medya kullan\u0131yor<\/strong><\/p>\n<p class=\"isSelectedEnd\">Ara\u015ft\u0131rmada \u00e7oklu medya kullan\u0131m oran\u0131 y\u00fczde 33,3 olarak belirlendi. Bu al\u0131\u015fkanl\u0131\u011f\u0131n \u00f6zellikle gen\u00e7 ya\u015f gruplar\u0131nda daha yayg\u0131n oldu\u011fu tespit edildi.<\/p>\n<p class=\"isSelectedEnd\">Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 28,1\u2019i medya kullan\u0131rken ge\u00e7en zaman\u0131n fark\u0131na varmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p class=\"isSelectedEnd\">Bu oran 15-24 ya\u015f grubunda y\u00fczde 42,6\u2019ya, 25-34 ya\u015f grubunda ise y\u00fczde 35,2\u2019ye y\u00fckseldi.<\/p>\n<p class=\"isSelectedEnd\">Gen\u00e7lerin y\u00fczde 20\u2019sinin medya kullan\u0131m s\u00fcrelerini azaltmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc de ara\u015ft\u0131rman\u0131n dikkat \u00e7eken sonu\u00e7lar\u0131ndan biri oldu.<\/p>\n<p class=\"isSelectedEnd\"><strong>Medya kullan\u0131m\u0131n\u0131 azaltmak isteyenlerin ilk tercihi sosyal medya<\/strong><\/p>\n<p class=\"isSelectedEnd\">Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70,7\u2019si \u00fclke ve d\u00fcnya g\u00fcndemini takip etti\u011fini belirtti.<\/p>\n<p class=\"isSelectedEnd\">Medya kullan\u0131m\u0131n\u0131 azaltmay\u0131 d\u00fc\u015f\u00fcnen kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 70,3\u2019\u00fc ise ilk olarak sosyal medya kullan\u0131m\u0131n\u0131 azaltmak istedi\u011fini ifade etti.<\/p>\n<p class=\"isSelectedEnd\"><strong>Radyo dinleme s\u00fcresi y\u00fckseldi<\/strong><\/p>\n<p class=\"isSelectedEnd\">Ara\u015ft\u0131rman\u0131n 2023, 2024 ve 2025 sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda radyo dinleme s\u00fcrelerinde art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/p>\n<table>\n<tbody>\n<tr>\n<th>Y\u0131l<\/th>\n<th>G\u00fcnl\u00fck radyo dinleme s\u00fcresi<\/th>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>1 saat 21 dakika<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>1 saat 40 dakika<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>1 saat 43 dakika<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"isSelectedEnd\">Ya\u015f gruplar\u0131na g\u00f6re radyo dinleme tercihleri de farkl\u0131la\u015ft\u0131. \u0130leri ya\u015f gruplar\u0131 klasik radyoyu, gen\u00e7ler ise daha fazla ara\u00e7 radyosunu tercih etti.<\/p>\n<p class=\"isSelectedEnd\">M\u00fczik dinlemek i\u00e7in kullan\u0131lan mecralar aras\u0131nda dijital platformlar y\u00fczde 55,5 ile ilk s\u0131rada yer ald\u0131.<\/p>\n<p class=\"isSelectedEnd\"><strong>Ya\u015f gruplar\u0131na g\u00f6re medya tercihleri de\u011fi\u015fiyor<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>Oran<\/td>\n<\/tr>\n<tr>\n<td>Haber takibinde televizyon tercihi<\/td>\n<td>%88,9<\/td>\n<\/tr>\n<tr>\n<td>15-24 ya\u015fta sosyal medyadan haber takibi<\/td>\n<td>%83,2<\/td>\n<\/tr>\n<tr>\n<td>15-24 ya\u015fta televizyondan haber takibi<\/td>\n<td>%76<\/td>\n<\/tr>\n<tr>\n<td>15-24 ya\u015fta internet kullan\u0131m\u0131<\/td>\n<td>%90,9<\/td>\n<\/tr>\n<tr>\n<td>15-24 ya\u015fta sosyal medya kullan\u0131m\u0131<\/td>\n<td>%87<\/td>\n<\/tr>\n<tr>\n<td>15-24 ya\u015fta iste\u011fe ba\u011fl\u0131 yay\u0131n platformu kullan\u0131m\u0131<\/td>\n<td>%38,9<\/td>\n<\/tr>\n<tr>\n<td>65 ya\u015f ve \u00fczeri televizyon kullan\u0131m\u0131<\/td>\n<td>%91,4<\/td>\n<\/tr>\n<tr>\n<td>\u00c7oklu medya kullan\u0131m\u0131<\/td>\n<td>%33,3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"isSelectedEnd\"><strong>Televizyon g\u00fc\u00e7l\u00fc konumunu koruyor<\/strong><\/p>\n<p class=\"isSelectedEnd\">RT\u00dcK Ba\u015fkan\u0131 Mehmet Dani\u015f, dijital medyan\u0131n ve sosyal medyan\u0131n g\u00fcnl\u00fck ya\u015famda a\u011f\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131na ra\u011fmen televizyonun toplum genelinde haber alma kayna\u011f\u0131 olarak g\u00fc\u00e7l\u00fc konumunu s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n<p class=\"isSelectedEnd\">Dani\u015f, geleneksel yay\u0131nc\u0131l\u0131\u011f\u0131n \u00f6zellikle g\u00fcvenilir ve denetlenebilir haber kaynaklar\u0131na eri\u015fim a\u00e7\u0131s\u0131ndan \u00f6nemini korudu\u011funu, \u00e7ocuklar ve gen\u00e7lere y\u00f6nelik medya okuryazarl\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n da s\u00fcrd\u00fcr\u00fclece\u011fini ifade etti.<\/p>\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131, T\u00fcrkiye\u2019de medya t\u00fcketiminin ya\u015f gruplar\u0131na g\u00f6re belirgin bi\u00e7imde farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131; ileri ya\u015flarda televizyonun, gen\u00e7lerde ise internet ve sosyal medyan\u0131n daha g\u00fc\u00e7l\u00fc oldu\u011funu ortaya koydu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radyo ve Televizyon \u00dcst Kurulunun Medyametre Medya Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131-2025\u2019e g\u00f6re, haber takibinde kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 88,9\u2019u televizyonu tercih ediyor. Gen\u00e7lerde ise sosyal medya ilk s\u0131rada yer al\u0131yor.<\/p>\n","protected":false},"author":14,"featured_media":43441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4436,14210,6669,14211,14209,14212,14213,4905,260,4075],"class_list":["post-43440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-dijitalmedya","tag-habertakibi","tag-internet","tag-medyakullanimi","tag-medyametre","tag-medyaokuryazarligi","tag-radyo","tag-rtuk","tag-sosyalmedya","tag-televizyon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haber takibinde en \u00e7ok tercih edilen mecra televizyon oldu - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/08\/13\/haber-takibinde-en-cok-tercih-edilen-mecra-televizyon-oldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haber takibinde en \u00e7ok tercih edilen mecra televizyon oldu - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Radyo ve Televizyon \u00dcst Kurulunun Medyametre Medya Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131-2025\u2019e g\u00f6re, haber takibinde kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 88,9\u2019u televizyonu tercih ediyor. 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