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<\/p>\nHastane \u00e7al\u0131\u015fanlar\u0131n\u0131n sosyal medya payla\u015f\u0131mlar\u0131, kimi zaman yaln\u0131zca ki\u015fisel bir payla\u015f\u0131m olmaktan \u00e7\u0131k\u0131p \u00e7al\u0131\u015ft\u0131klar\u0131 sa\u011fl\u0131k kurulu\u015fu a\u00e7\u0131s\u0131ndan da hukuki sonu\u00e7lar do\u011furabiliyor. Peki bir \u00e7al\u0131\u015fan\u0131n yapt\u0131\u011f\u0131 payla\u015f\u0131m hangi durumlarda hastaneyi ba\u011flar, hastanenin sorumlulu\u011fu ne zaman g\u00fcndeme gelir?<\/p>\n
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HASTANE, \u00c7ALI\u015eANIN PAYLA\u015eIMINDAN SORUMLU MU?<\/strong><\/p>\n Sa\u011fl\u0131k kurulu\u015flar\u0131nda sosyal medya riski yaln\u0131zca sa\u011fl\u0131k kurulu\u015funun resmi hesab\u0131ndan yap\u0131lan payla\u015f\u0131mlarla s\u0131n\u0131rl\u0131 de\u011fil. \u00c7al\u0131\u015fanlar\u0131n \u00f6zellikle hastane i\u00e7erisindeki hastalar\u0131n bilgilerini payla\u015ft\u0131\u011f\u0131 ya da hastanenin i\u00e7eri\u011fine y\u00f6nelik payla\u015f\u0131mlar\u0131, hasta g\u00f6r\u00fcnt\u00fcs\u00fc, operasyon odas\u0131 g\u00f6r\u00fcnt\u00fcs\u00fc, ameliyat s\u00fcreci, hasta dosyas\u0131, ekran g\u00f6r\u00fcnt\u00fcs\u00fc ya da hasta kimli\u011fini ortaya \u00e7\u0131karabilecek herhangi bir g\u00f6r\u00fcnt\u00fc payla\u015fmas\u0131 olduk\u00e7a riskli. Bu noktada hastane \u00e7al\u0131\u015fan\u0131n eyleminden dolay\u0131 sorumlu tutulabilir.<\/p>\n \u00c7\u00fcnk\u00fc hastan\u0131n veri g\u00fcvenli\u011fi, \u00e7al\u0131\u015fanlar\u0131n e\u011fitimi, i\u00e7 prosed\u00fcr ve denetim y\u00fck\u00fcml\u00fcl\u00fckleri g\u00fcndeme gelebilir. Ayr\u0131ca bu payla\u015f\u0131mlar sadece KVKK (Ki\u015fisel Verileri Koruma Kurumu) y\u00f6n\u00fcnden de\u011fil, hasta mahremiyeti, meslek eti\u011fi, reklam yasa\u011f\u0131 ve kurum itibar\u0131 a\u00e7\u0131s\u0131ndan da risk yaratabilir.<\/p>\n YABANCI HASTALARDA R\u0130SK B\u00dcY\u00dcYOR<\/strong><\/p>\n \u00d6zellikle de sa\u011fl\u0131k turizminde bu risk daha da b\u00fcy\u00fcyor. Yabanc\u0131 hasta g\u00f6r\u00fcnt\u00fclerinin payla\u015f\u0131lmas\u0131 sosyal medya krizi haline de gelebilir.<\/p>\n Bu nedenle hastanelerin sadece kendi resmi hesaplar\u0131ndaki payla\u015f\u0131mlar\u0131 de\u011fil, ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n hesaplar\u0131ndan yap\u0131lan payla\u015f\u0131mlar\u0131 da belirli bir politika alt\u0131na almas\u0131 gerekir.<\/p>\n Peki ne yap\u0131lmal\u0131?<\/p>\n 6 ADIMDA KR\u0130Z\u0130 \u00d6NLEY\u0130N<\/strong><\/p>\n \u00c7al\u0131\u015fanlara hasta mahremiyeti ve KVKK e\u011fitimi verilmeli.<\/p>\n Operasyon alanlar\u0131nda foto\u011fraf ve video \u00e7ekimine ili\u015fkin kurallar \u00e7ok net olmal\u0131.<\/p>\n Yabanc\u0131 hastalar a\u00e7\u0131s\u0131ndan sa\u011fl\u0131k turizmi kapsam\u0131ndaysa hasta g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fcn al\u0131m\u0131na ili\u015fkin izinlerin \u00e7ok ayr\u0131nt\u0131l\u0131 ve netle\u015ftirilmi\u015f bir \u015fekilde al\u0131nm\u0131\u015f olmal\u0131.<\/p>\n Ki\u015fisel hesaplardan hasta, operasyon ve kurum i\u00e7i g\u00f6r\u00fcnt\u00fclerin payla\u015f\u0131m\u0131 yasak veya kontroll\u00fc hale getirilmi\u015f olmal\u0131.<\/p>\n Sosyal medya ajans\u0131, terc\u00fcman, hasta dan\u0131\u015fman\u0131 ve freelance ekiplerle ayr\u0131ca gizlilik ve veri koruma s\u00f6zle\u015fmeleri yap\u0131lmal\u0131.<\/p>\n \u0130hlal halinde nas\u0131l hareket edilece\u011fine ili\u015fkin de bir kriz y\u00f6netim plan\u0131 olu\u015fturulmal\u0131.<\/p>\n \u00c7\u00fcnk\u00fc bir \u00e7al\u0131\u015fan\u0131n payla\u015f\u0131m\u0131 hastanenin de b\u00fcy\u00fck bir risk alt\u0131na girmesine sebebiyet verebilir.<\/p>\n","protected":false},"excerpt":{"rendered":" Hastane \u00e7al\u0131\u015fanlar\u0131n\u0131n sosyal medya payla\u015f\u0131mlar\u0131, kimi zaman yaln\u0131zca ki\u015fisel bir payla\u015f\u0131m olmaktan \u00e7\u0131k\u0131p \u00e7al\u0131\u015ft\u0131klar\u0131 sa\u011fl\u0131k kurulu\u015fu a\u00e7\u0131s\u0131ndan da hukuki sonu\u00e7lar do\u011furabiliyor. Peki bir \u00e7al\u0131\u015fan\u0131n yapt\u0131\u011f\u0131 payla\u015f\u0131m hangi durumlarda hastaneyi ba\u011flar, hastanenin sorumlulu\u011fu ne zaman g\u00fcndeme gelir? HASTANE, \u00c7ALI\u015eANIN PAYLA\u015eIMINDAN SORUMLU MU? Sa\u011fl\u0131k kurulu\u015flar\u0131nda sosyal medya riski yaln\u0131zca sa\u011fl\u0131k kurulu\u015funun resmi hesab\u0131ndan yap\u0131lan payla\u015f\u0131mlarla s\u0131n\u0131rl\u0131 de\u011fil. […]<\/p>\n","protected":false},"author":12,"featured_media":23035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[13418,87],"class_list":["post-42476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kose-yazilari","tag-avozgeozmenkorkut","tag-koseyazisi"],"yoast_head":"\n![\"\"](\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/08\/hasta-sosyal-medya-3.png\")
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