{"id":4215,"date":"2026-01-30T14:47:54","date_gmt":"2026-01-30T11:47:54","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=4215"},"modified":"2026-01-31T12:15:56","modified_gmt":"2026-01-31T09:15:56","slug":"turizmde-tarihi-rekor-gelir-652-milyar-dolara-cikti-2026-hedefi-68-milyar-dolar","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/01\/30\/turizmde-tarihi-rekor-gelir-652-milyar-dolara-cikti-2026-hedefi-68-milyar-dolar\/","title":{"rendered":"Turizmde tarihi rekor: Gelir 65,2 milyar dolara \u00e7\u0131kt\u0131, 2026 hedefi 68 milyar dolar"},"content":{"rendered":"<p>K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, \u0130stanbul\u2019da d\u00fczenlenen \u201c2025 Y\u0131l\u0131 Turizm De\u011ferlendirme Toplant\u0131s\u0131\u201dnda T\u00fcrkiye\u2019nin 2025\u2019i <strong data-start=\"219\" data-end=\"257\">65 milyar 230 milyon 749 bin dolar<\/strong> turizm geliriyle kapatt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00dc\u0130K verilerine g\u00f6re ayn\u0131 d\u00f6nemde <strong data-start=\"331\" data-end=\"392\">\u00fclkeden \u00e7\u0131k\u0131\u015f yapan ziyaret\u00e7i say\u0131s\u0131 63 milyon 917 bin 57<\/strong> oldu.<\/p>\n<h3 data-start=\"438\" data-end=\"504\">Gelir kalemleri: ki\u015fisel harcama \u00f6nde, paket tur ikinci s\u0131rada<\/h3>\n<p data-start=\"505\" data-end=\"806\">T\u00dc\u0130K\u2019in a\u00e7\u0131klad\u0131\u011f\u0131 da\u011f\u0131l\u0131ma g\u00f6re 2025 turizm gelirinin <strong data-start=\"560\" data-end=\"600\">64,448 milyar dolar\u0131 ziyaret\u00e7ilerden<\/strong>, <strong data-start=\"602\" data-end=\"646\">782,4 milyon dolar\u0131 transfer yolculardan<\/strong> geldi. Gelirin <strong data-start=\"662\" data-end=\"708\">46,252 milyar dolar\u0131 ki\u015fisel harcamalardan<\/strong>, <strong data-start=\"710\" data-end=\"760\">18,196 milyar dolar\u0131 paket tur harcamalar\u0131ndan<\/strong> olu\u015ftu.<\/p>\n<h3>2025 Turizm \u201cfoto\u011fraf\u0131\u201d<\/h3>\n<table data-start=\"252\" data-end=\"1670\">\n<thead data-start=\"252\" data-end=\"291\">\n<tr data-start=\"252\" data-end=\"291\">\n<td><strong>Ba\u015fl\u0131k<\/strong><\/td>\n<td><strong>2025 g\u00f6stergesi<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr data-start=\"307\" data-end=\"442\">\n<td data-start=\"307\" data-end=\"334\" data-col-size=\"md\"><strong data-start=\"309\" data-end=\"333\">Toplam turizm geliri<\/strong><\/td>\n<td data-start=\"334\" data-end=\"357\" data-col-size=\"md\"><strong data-start=\"336\" data-end=\"356\">65.230.749.000 $<\/strong><\/td>\n<\/tr>\n<tr data-start=\"443\" data-end=\"579\">\n<td data-start=\"443\" data-end=\"483\" data-col-size=\"md\"><strong data-start=\"445\" data-end=\"482\">Ziyaret\u00e7ilerden elde edilen gelir<\/strong><\/td>\n<td data-start=\"483\" data-end=\"502\" data-col-size=\"md\">64.448.303.000 $<\/td>\n<\/tr>\n<tr data-start=\"580\" data-end=\"740\">\n<td data-start=\"580\" data-end=\"603\" data-col-size=\"md\"><strong data-start=\"582\" data-end=\"602\">Ziyaret\u00e7i say\u0131s\u0131<\/strong><\/td>\n<td data-start=\"603\" data-end=\"621\" data-col-size=\"md\"><strong data-start=\"605\" data-end=\"620\">63,9 milyon<\/strong><\/td>\n<\/tr>\n<tr data-start=\"741\" data-end=\"874\">\n<td data-start=\"741\" data-end=\"778\" data-col-size=\"md\"><strong data-start=\"743\" data-end=\"777\">Ki\u015fi ba\u015f\u0131 gecelik ort. harcama<\/strong><\/td>\n<td data-start=\"778\" data-end=\"790\" data-col-size=\"md\"><strong data-start=\"780\" data-end=\"789\">100 $<\/strong><\/td>\n<\/tr>\n<tr data-start=\"875\" data-end=\"1056\">\n<td data-start=\"875\" data-end=\"908\" data-col-size=\"md\"><strong data-start=\"877\" data-end=\"907\">Harcama kompozisyonu (pay)<\/strong><\/td>\n<td data-start=\"908\" data-end=\"985\" data-col-size=\"md\">Paket tur <strong data-start=\"920\" data-end=\"929\">%28,2<\/strong>; yeme-i\u00e7me <strong data-start=\"941\" data-end=\"950\">%21,1<\/strong>; uluslararas\u0131 ula\u015ft\u0131rma <strong data-start=\"975\" data-end=\"984\">%12,8<\/strong><\/td>\n<\/tr>\n<tr data-start=\"1057\" data-end=\"1237\">\n<td data-start=\"1057\" data-end=\"1090\" data-col-size=\"md\"><strong data-start=\"1059\" data-end=\"1089\">Geli\u015f amac\u0131 (ziyaret\u00e7iler)<\/strong><\/td>\n<td data-start=\"1090\" data-end=\"1126\" data-col-size=\"md\">Gezi-e\u011flence-k\u00fclt\u00fcr vb. <strong data-start=\"1116\" data-end=\"1125\">%67,7<\/strong><\/td>\n<\/tr>\n<tr data-start=\"1238\" data-end=\"1442\">\n<td data-start=\"1238\" data-end=\"1286\" data-col-size=\"md\"><strong data-start=\"1240\" data-end=\"1285\">En \u00e7ok ziyaret\u00e7i g\u00f6nderen \u00fclkeler (ilk 3)<\/strong><\/td>\n<td data-start=\"1286\" data-end=\"1354\" data-col-size=\"md\">Rusya <strong data-start=\"1294\" data-end=\"1304\">6,90 m<\/strong>; Almanya <strong data-start=\"1314\" data-end=\"1324\">6,75 m<\/strong>; Birle\u015fik Krall\u0131k <strong data-start=\"1343\" data-end=\"1353\">4,27 m<\/strong><\/td>\n<\/tr>\n<tr data-start=\"1443\" data-end=\"1554\">\n<td data-start=\"1443\" data-end=\"1464\" data-col-size=\"md\"><strong data-start=\"1445\" data-end=\"1463\">Ortalama kal\u0131\u015f<\/strong><\/td>\n<td data-start=\"1464\" data-end=\"1480\" data-col-size=\"md\"><strong data-start=\"1466\" data-end=\"1479\">10,7 gece<\/strong><\/td>\n<\/tr>\n<tr data-start=\"1555\" data-end=\"1670\">\n<td data-start=\"1555\" data-end=\"1581\" data-col-size=\"md\"><strong data-start=\"1557\" data-end=\"1580\">2026 hedefi (gelir)<\/strong><\/td>\n<td data-start=\"1581\" data-end=\"1599\" data-col-size=\"md\"><strong data-start=\"1583\" data-end=\"1598\">68 milyar $<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"808\" data-end=\"971\">Harcama kompozisyonunda <strong data-start=\"832\" data-end=\"853\">paket tur (%28,2)<\/strong>, <strong data-start=\"855\" data-end=\"876\">yeme-i\u00e7me (%21,1)<\/strong> ve <strong data-start=\"880\" data-end=\"914\">uluslararas\u0131 ula\u015ft\u0131rma (%12,8)<\/strong> paylar\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n<h3 data-start=\"973\" data-end=\"1043\">Ki\u015fi ba\u015f\u0131 gecelik harcama 100 dolar; yabanc\u0131 ziyaret\u00e7ide 114 dolar<\/h3>\n<p data-start=\"1044\" data-end=\"1509\">T\u00dc\u0130K verilerine g\u00f6re 2025\u2019te \u00fclkede geceleme yapanlar\u0131n <strong data-start=\"1100\" data-end=\"1150\">ki\u015fi ba\u015f\u0131 gecelik ortalama harcamas\u0131 100 dolar<\/strong>, yurt d\u0131\u015f\u0131nda ikamet eden vatanda\u015flar\u0131n gecelik ortalamas\u0131 <strong data-start=\"1210\" data-end=\"1222\">64 dolar<\/strong> seviyesinde ger\u00e7ekle\u015fti. <br data-start=\"1285\" data-end=\"1288\" \/>Bakan Ersoy ise \u201cyabanc\u0131 ziyaret\u00e7i\u201d taraf\u0131nda gecelik gelirin 2025\u2019te <strong data-start=\"1358\" data-end=\"1372\">114 dolara<\/strong> y\u00fckseldi\u011fini, t\u00fcm ziyaret\u00e7iler ortalamas\u0131nda ise <strong data-start=\"1422\" data-end=\"1435\">100 dolar<\/strong> seviyesine ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n<h3 data-start=\"1511\" data-end=\"1582\">En \u00e7ok ziyaret\u00e7i g\u00f6nderen \u00fclkeler: Rusya, Almanya, Birle\u015fik Krall\u0131k<\/h3>\n<p data-start=\"1583\" data-end=\"1792\">Bakan Ersoy\u2019un verdi\u011fi bilgilere g\u00f6re 2025\u2019te kaynak pazarlarda ilk \u00fc\u00e7 s\u0131ray\u0131 <strong data-start=\"1661\" data-end=\"1683\">Rusya (6,9 milyon)<\/strong>, <strong data-start=\"1685\" data-end=\"1710\">Almanya (6,75 milyon)<\/strong> ve <strong data-start=\"1714\" data-end=\"1748\">Birle\u015fik Krall\u0131k (4,27 milyon)<\/strong> ald\u0131.<\/p>\n<p>A\u015fa\u011f\u0131daki de\u011ferler <strong>T\u00fcrkiye\u2019ye giri\u015f yapan yabanc\u0131 ziyaret\u00e7i say\u0131s\u0131<\/strong> (Ocak-Kas\u0131m 2025) i\u00e7indir:<\/p>\n<p><strong>2025 (Ocak\u2013Kas\u0131m) ay ay ilk 5 il \u2013 yabanc\u0131 ziyaret\u00e7i giri\u015fi<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4234\" src=\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/01\/turizm-il2.jpg\" alt=\"\" width=\"836\" height=\"284\" srcset=\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/01\/turizm-il2.jpg 995w, https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/01\/turizm-il2-540x183.jpg 540w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/p>\n<p>Ersoy, Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc verilerine at\u0131fla T\u00fcrkiye\u2019nin <strong data-start=\"1924\" data-end=\"1989\">2017\u2019de turist say\u0131s\u0131nda 8\u2019inci s\u0131radayken 2024\u2019te 4\u2019\u00fcnc\u00fcl\u00fc\u011fe<\/strong>, turizm gelir s\u0131ralamas\u0131nda ise <strong data-start=\"2022\" data-end=\"2065\">2017\u2019de 15\u2019incilikten 2024\u2019te 7\u2019ncili\u011fe<\/strong> y\u00fckseldi\u011fini s\u00f6yledi.<\/p>\n<h3 data-start=\"2127\" data-end=\"2191\">Strateji: \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, pazar \u00e7e\u015fitlili\u011fi, yo\u011fun tan\u0131t\u0131m<\/h3>\n<p data-start=\"2192\" data-end=\"2554\">Toplant\u0131da \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar; \u00fcr\u00fcn yelpazesinin geni\u015fletilmesi, yeni kaynak pazarlara a\u00e7\u0131lma ve Turizm Geli\u015ftirme Ajans\u0131 \u00fczerinden tan\u0131t\u0131m\u0131n yo\u011funla\u015ft\u0131r\u0131lmas\u0131 oldu. Ersoy, T\u00fcrkiye\u2019nin \u201cdeniz-kum-g\u00fcne\u015f\u201d oda\u011f\u0131n\u0131 a\u015farak \u00e7ok daha geni\u015f bir \u00fcr\u00fcn setiyle sahaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131, ayr\u0131ca pazar \u00e7e\u015fitlili\u011fini art\u0131rd\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n<h3 data-start=\"2556\" data-end=\"2588\">2026 hedefi: 68 milyar dolar<\/h3>\n<p data-start=\"2589\" data-end=\"2755\">Bakan Ersoy, Orta Vadeli Program hedefleriyle uyumlu bi\u00e7imde <strong data-start=\"2650\" data-end=\"2698\">2026 turizm geliri hedefinin 68 milyar dolar<\/strong> oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n<h3 data-start=\"2757\" data-end=\"2788\">Not: Turizm gideri de artt\u0131<\/h3>\n<p data-start=\"2789\" data-end=\"3001\">T\u00dc\u0130K verilerine g\u00f6re 2025\u2019te turizm gideri bir \u00f6nceki y\u0131la g\u00f6re <strong data-start=\"2853\" data-end=\"2887\">%24 artarak 9,602 milyar dolar<\/strong> oldu; yurt d\u0131\u015f\u0131n\u0131 ziyaret eden vatanda\u015f say\u0131s\u0131 <strong data-start=\"2935\" data-end=\"2952\">11,897 milyon<\/strong>a y\u00fckseldi.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, ge\u00e7en y\u0131l ya\u015fanan Hindistan-Pakistan sava\u015f\u0131 ve 12 g\u00fcn s\u00fcren \u0130srail-\u0130ran sava\u015f\u0131na i\u015faret ederek, \u201cAte\u015f \u00e7emberine ra\u011fmen, 2025 y\u0131l\u0131n\u0131 63,9 milyon ziyaret\u00e7i ve 65,2 milyar dolar turizm geliriyle kapatm\u0131\u015f olduk. Bu y\u0131lki hedefimiz, 68 milyar dolar turizm geliri\u201d dedi. Bakan Ersoy, \u00f6zellikle \u00c7in pazar\u0131ndan 2026\u2019da ciddi b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":2,"featured_media":4218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turizmde tarihi rekor: Gelir 65,2 milyar dolara \u00e7\u0131kt\u0131, 2026 hedefi 68 milyar dolar - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/01\/30\/turizmde-tarihi-rekor-gelir-652-milyar-dolara-cikti-2026-hedefi-68-milyar-dolar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turizmde tarihi rekor: Gelir 65,2 milyar dolara \u00e7\u0131kt\u0131, 2026 hedefi 68 milyar dolar - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, ge\u00e7en y\u0131l ya\u015fanan Hindistan-Pakistan sava\u015f\u0131 ve 12 g\u00fcn s\u00fcren \u0130srail-\u0130ran sava\u015f\u0131na i\u015faret ederek, \u201cAte\u015f \u00e7emberine ra\u011fmen, 2025 y\u0131l\u0131n\u0131 63,9 milyon ziyaret\u00e7i ve 65,2 milyar dolar turizm geliriyle kapatm\u0131\u015f olduk. Bu y\u0131lki hedefimiz, 68 milyar dolar turizm geliri\u201d dedi. 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