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<\/p>\nK\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, Atat\u00fcrk K\u00fclt\u00fcr Merkezi’nde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda bu y\u0131l\u0131n ilk alt\u0131 ayl\u0131k turizm verilerini payla\u015ft\u0131.<\/p>\n
Ersoy, k\u00fcresel \u00f6l\u00e7ekte hassas bir d\u00f6nemden ge\u00e7ildi\u011fini belirterek, b\u00f6lgesel gerilimler, jeopolitik geli\u015fmeler, ekonomik dalgalanmalar ve uluslararas\u0131 seyahat hareketlili\u011finde ya\u015fanan de\u011fi\u015fimlerin turizm sekt\u00f6r\u00fcn\u00fc do\u011frudan etkilemeye devam etti\u011fini s\u00f6yledi.<\/p>\n
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\u0130ran, ABD ve \u0130srail geriliminin uluslararas\u0131 turizm \u00fczerinde olumsuz etki olu\u015fturdu\u011funa i\u015faret eden Ersoy, hava sahas\u0131 kapanmalar\u0131 ve enerji fiyatlar\u0131ndaki dalgalanmalar\u0131n seyahat talebi, rezervasyonlar ve u\u00e7u\u015f planlamalar\u0131 ba\u015fta olmak \u00fczere turizm sekt\u00f6r\u00fcn\u00fc olumsuz etkiledi\u011fini vurgulad\u0131.<\/p>\n
Ersoy, T\u00fcrkiye’nin bulundu\u011fu co\u011frafyada ya\u015fanabilecek krizleri \u00f6ng\u00f6rerek 2018’den itibaren turizm sekt\u00f6r\u00fcn\u00fcn dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaya y\u00f6nelik ad\u0131mlar att\u0131klar\u0131n\u0131 ve T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131n\u0131n (TGA) kurulmas\u0131, pazar \u00e7e\u015fitlili\u011finin art\u0131r\u0131lmas\u0131 ve yo\u011fun tan\u0131t\u0131m faaliyetleri sayesinde krizlere kar\u015f\u0131 daha g\u00fc\u00e7l\u00fc bir yap\u0131 olu\u015fturduklar\u0131n\u0131 anlatt\u0131.<\/p>\n
Sava\u015f\u0131n ba\u015flamas\u0131n\u0131n ard\u0131ndan geli\u015fmeleri yak\u0131ndan takip ederek TGA ile tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131 art\u0131rd\u0131klar\u0131n\u0131 ve T\u00fcrkiye’nin g\u00fcvenli bir turizm destinasyonu oldu\u011fu mesaj\u0131n\u0131 uluslararas\u0131 kamuoyuna aktarmay\u0131 s\u00fcrd\u00fcrd\u00fcklerini dile getiren Ersoy, “TGA arac\u0131l\u0131\u011f\u0131yla \u00fclkemizin t\u00fcm b\u00f6lgelerinin do\u011fal, tarihi ve k\u00fclt\u00fcrel zenginliklerini anlatan, d\u00fcnyaca \u00fcnl\u00fc oyuncular\u0131m\u0131z\u0131n yer ald\u0131\u011f\u0131 mini dizileri uluslararas\u0131 izleyiciyle bulu\u015fturduk. Bug\u00fcne kadar yay\u0131mlanan mini dizilerimiz 5 milyardan fazla izlenmeye ula\u015farak \u00fclkemizin k\u00fcresel tan\u0131t\u0131m\u0131na \u00f6nemli katk\u0131 sa\u011flad\u0131.” dedi.<\/p>\n
![\"\"](\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/07\/aaaaaaaaaaaaaa.jpg\")
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Bakan Ersoy, y\u0131l\u0131n ilk yar\u0131s\u0131nda T\u00fcrkiye’de konser veren Andrea Bocelli, Scorpions, Pet Shop Boys, Alice Cooper, Kanye West ve Ricky Martin gibi uluslararas\u0131 m\u00fczik d\u00fcnyas\u0131n\u0131n \u00f6nemli isimlerinin etkinliklerine yo\u011fun yurt d\u0131\u015f\u0131 tan\u0131t\u0131m ve sat\u0131\u015f deste\u011fi sa\u011flad\u0131klar\u0131n\u0131 aktararak, \u015funlar\u0131 kaydetti:<\/p>\n
“UEFA Avrupa Ligi Finali’nin \u0130stanbul’da d\u00fczenlenmesi, Formula 1’in 2027 itibar\u0131yla \u0130stanbul’a d\u00f6necek olmas\u0131 bu ve benzeri organizasyonlarla, T\u00fcrkiye’nin ate\u015f \u00e7emberi i\u00e7indeki b\u00f6lgede istikrar adas\u0131 oldu\u011funu bir kez daha tescillemi\u015f olduk. Bu s\u00fcre\u00e7te \u00f6ncelik verdi\u011fimiz ad\u0131mlardan ikincisi de Cumhurba\u015fkan\u0131m\u0131z\u0131n liderli\u011finde hayata ge\u00e7irdi\u011fimiz Turizm Destek Paketi ile sekt\u00f6r\u00fcm\u00fcze g\u00fc\u00e7l\u00fc bir finansman zemini olu\u015fturmak oldu. Toplam 60 milyar liral\u0131k kredi imkan\u0131 sunan bu paket, KGF, \u0130GE ve KFK arac\u0131l\u0131\u011f\u0131yla i\u015fletmelerimize h\u0131zl\u0131, eri\u015filebilir ve etkin bir \u015fekilde i\u015fletme kredisine olanak sa\u011flamaktad\u0131r. \u00dc\u00e7\u00fcnc\u00fc ad\u0131m olarak Cumhurba\u015fkan\u0131m\u0131z\u0131n onay\u0131yla turizm i\u015fletme belgeli konaklama tesislerinde \u00e7al\u0131\u015fan sigortal\u0131lar i\u00e7in 2026 y\u0131l\u0131 may\u0131s-aral\u0131k d\u00f6nemini kapsayan yeni bir destek modelini hayata ge\u00e7irdik. Bu kapsamda sigortal\u0131 ba\u015f\u0131na ayl\u0131k 3 bin 500 lira prim deste\u011fi sa\u011flanmas\u0131 amac\u0131yla turizm sekt\u00f6r\u00fcne toplam 6 milyar liral\u0131k kaynak ay\u0131rd\u0131k. B\u00f6ylece i\u015fletmelerimizin \u00fczerindeki istihdam y\u00fck\u00fcn\u00fc hafifletirken sekt\u00f6r\u00fcm\u00fcz\u00fcn nitelikli insan kayna\u011f\u0131n\u0131 korumas\u0131na da katk\u0131 sunduk. D\u00f6rd\u00fcnc\u00fc ad\u0131m olarak konaklama vergisi oran\u0131n\u0131 y\u0131l sonuna kadar y\u00fczde 1’e \u00e7ektik.”<\/p>\n
T\u00fcrk Hava Yollar\u0131 ba\u015fta olmak \u00fczere havayolu sekt\u00f6r\u00fcyle de yak\u0131n i\u015f birli\u011fini s\u00fcrd\u00fcrd\u00fcklerini belirten Ersoy, “Hedef pazarlardaki talep de\u011fi\u015fimlerini, u\u00e7u\u015f planlamalar\u0131n\u0131 ve koltuk kapasitelerini d\u00fczenli olarak de\u011ferlendirdik. \u0130htiya\u00e7 duyulan noktalarda h\u0131zl\u0131 ve pazar odakl\u0131 ad\u0131mlar att\u0131k. Tur operat\u00f6rleriyle y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz temaslarda rezervasyon e\u011filimlerini, t\u00fcketici davran\u0131\u015flar\u0131n\u0131 ve pazarlardaki y\u00f6n de\u011fi\u015fimlerini do\u011frudan sahadan takip ettik.” diye konu\u015ftu.<\/p>\n
Mehmet Nuri Ersoy, elde ettikleri veriler do\u011frultusunda tan\u0131t\u0131m, kapasite ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00fcncellediklerini s\u00f6yleyerek, “Bu s\u00fcre\u00e7te sekt\u00f6r temsilcilerimizle g\u00fc\u00e7l\u00fc bir koordinasyon i\u00e7inde hareket ettik. Kamu ve \u00f6zel sekt\u00f6r\u00fcn ortak hareket kabiliyeti, k\u00fcresel ve b\u00f6lgesel geli\u015fmelerin sekt\u00f6r\u00fcm\u00fcz \u00fczerindeki etkilerinin y\u00f6netilmesinde \u00f6nemli bir rol oynad\u0131.” de\u011ferlendirmesini yapt\u0131.<\/p>\n
T\u00fcrkiye’ye nisan ay\u0131nda 4,3 milyon, may\u0131sta 5,7 milyon, haziranda ise 6 bu\u00e7uk milyon ziyaret\u00e7inin geldi\u011fini belirten Ersoy, \u015fu bilgileri verdi:<\/p>\n
“\u0130lk 6 ayl\u0131k toplam ziyaret\u00e7i say\u0131s\u0131na bak\u0131ld\u0131\u011f\u0131nda 2025 y\u0131l\u0131nda 26 milyon 389 bin ziyaret\u00e7i vard\u0131. Bu y\u0131l\u0131n ilk 6 ayl\u0131k s\u00fcrecinde T\u00fcrkiye’ye 25 milyon 759 bin ziyaret\u00e7i giri\u015fi olmu\u015f. Bu da eksi 2,4’l\u00fck bir da\u011f\u0131lma kar\u015f\u0131l\u0131\u011f\u0131na gelmektedir. Asl\u0131nda bu y\u0131l\u0131n en zor \u00e7eyre\u011fini geride b\u0131rakt\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. TGA’n\u0131n yo\u011fun tan\u0131t\u0131m faaliyetlerinin etkisiyle \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek itibar\u0131yla tekrar pozitif bir b\u00fcy\u00fcmeye ge\u00e7ece\u011fimizi \u00f6ng\u00f6r\u00fcyoruz. En \u00e7ok yolcu veren pazarlara bakt\u0131\u011f\u0131m\u0131zda ilk 6 ayda, Rusya 2 milyon 650 ziyaret\u00e7i ile ilk s\u0131rada, Almanya 2 milyon 440 bin ziyaret\u00e7iyle ikinci s\u0131rada, Birle\u015fik Krall\u0131k 1 milyon 580 bin ziyaret\u00e7iyle \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer alm\u0131\u015f.”<\/p>\n
Bakan Ersoy, ortalama kal\u0131\u015f s\u00fcresinin ilk 6 ayda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re 9,96’dan 10,01 geceye y\u00fckseldi\u011fini belirterek, ki\u015fi ba\u015f\u0131 gecelik harcaman\u0131n 106 dolardan 109 dolara \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydetti. Yabanc\u0131 ziyaret\u00e7ilerin ki\u015fi ba\u015f\u0131 gecelik harcamas\u0131n\u0131n 122 dolar oldu\u011funu bildiren Ersoy, yurt d\u0131\u015f\u0131nda ikamet eden vatanda\u015flar\u0131n harcamas\u0131n\u0131n 75 dolar oldu\u011funu dile getirdi.<\/p>\n
T\u00fcm bu veriler kar\u015f\u0131s\u0131nda y\u0131l\u0131n ilk alt\u0131 ay\u0131nda turizm sekt\u00f6r\u00fcnde T\u00fcrkiye’nin 25 milyar 746 milyon dolar ile ge\u00e7en y\u0131l\u0131n seviyesini koruyarak gelir elde etti\u011fine dikkati \u00e7eken Ersoy, “Cumhurba\u015fkan\u0131m\u0131z\u0131n liderli\u011finde d\u0131\u015f politikada at\u0131lan bar\u0131\u015f sa\u011flayacak ad\u0131mlar\u0131n, sava\u015fan taraflarca da takdirle kar\u015f\u0131lanmas\u0131, TGA’n\u0131n krizlerin ba\u015flad\u0131\u011f\u0131 andan itibaren ger\u00e7ekle\u015ftirdi\u011fi yo\u011fun tan\u0131t\u0131m faaliyetlerinin, b\u00f6lgede yer almam\u0131z sebebi ile T\u00fcrkiye’ye y\u00f6nelik olu\u015fan g\u00fcvenlik endi\u015felerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kald\u0131rd\u0131\u011f\u0131n\u0131 ve 3. \u00e7eyrek itibar\u0131yla pozitif b\u00fcy\u00fcme olarak verilere yans\u0131yaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.” dedi.<\/p>\n
Ersoy, turizmde en yo\u011fun d\u00f6nemin ya\u015fand\u0131\u011f\u0131n\u0131, k\u00fcresel ve b\u00f6lgesel geli\u015fmeleri yak\u0131ndan takip etmeyi s\u00fcrd\u00fcreceklerini vurgulad\u0131.<\/p>\n
Tan\u0131t\u0131m, ula\u015f\u0131m kapasitesi, pazar \u00e7e\u015fitlili\u011fi ve sekt\u00f6r desteklerini etkin \u015fekilde kullanmaya devam edeceklerini aktaran Ersoy, T\u00fcrkiye turizminin g\u00fc\u00e7l\u00fc altyap\u0131s\u0131, hizmet kalitesi ve krizlere kar\u015f\u0131 kazand\u0131\u011f\u0131 deneyimle hedeflerine kararl\u0131l\u0131kla ilerleyece\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Y\u0131l\u0131n ilk alt\u0131 ay\u0131nda T\u00fcrkiye, 25 milyon 759 bin ziyaret\u00e7i a\u011f\u0131rlayarak, turizm gelirinde 25 milyar 746 milyon dolarla ge\u00e7en y\u0131l\u0131n seviyesini korudu.<\/p>\n","protected":false},"author":14,"featured_media":40825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3483],"tags":[32,13272,128],"class_list":["post-40824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-bolge","tag-turkiye","tag-kuresel","tag-turizm"],"yoast_head":"\n