![\"\"](\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/07\/TORKU-1.png\")
<\/p>\nT\u00fcrkiye\u2019de markalar\u0131n t\u00fcketiciler \u00fczerindeki etkisini, g\u00fcvenilirli\u011fini ve alg\u0131sal de\u011ferini ortaya koymay\u0131 ama\u00e7layan Brand Impact ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. T\u00fcrkiye\u2019nin ilk ve en kapsaml\u0131 alg\u0131sal marka de\u011feri ara\u015ft\u0131rmalar\u0131ndan biri olarak g\u00f6sterilen \u00e7al\u0131\u015fmada, farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren markalar t\u00fcketici de\u011ferlendirmeleri do\u011frultusunda s\u0131raland\u0131.<\/p>\n
Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re Torku, Paketli G\u0131da sekt\u00f6r\u00fcnde ilk \u00fc\u00e7 marka aras\u0131na girmeyi ba\u015fard\u0131. Konya\u2019dan do\u011farak T\u00fcrkiye genelinde geni\u015f bir t\u00fcketici kitlesine ula\u015fan marka, elde etti\u011fi sonu\u00e7la g\u0131da sekt\u00f6r\u00fcndeki g\u00fc\u00e7l\u00fc konumunu bir kez daha ortaya koydu.<\/p>\n
<\/p>\n
Pazarlamasyon ve Areda Piar i\u015f birli\u011fiyle hayata ge\u00e7irilen Brand Impact ara\u015ft\u0131rmas\u0131nda Torku, Paketli G\u0131da kategorisinde 5 bin genel skor elde etti. Bu sonu\u00e7la marka, T\u00fcrkiye\u2019nin en ba\u015far\u0131l\u0131 ve en g\u00fcvenilir ilk \u00fc\u00e7 paketli g\u0131da markas\u0131ndan biri olarak g\u00f6sterildi.<\/p>\n
Torku\u2019nun ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kmas\u0131nda t\u00fcketicilerin markaya duydu\u011fu g\u00fcven, \u00fcr\u00fcnlere y\u00f6nelik be\u011feni d\u00fczeyi, yerli \u00fcretim anlay\u0131\u015f\u0131 ve toplumsal de\u011fer olu\u015fturma yakla\u015f\u0131m\u0131n\u0131n etkili oldu\u011fu belirtildi.<\/p>\n
![\"\"](\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/07\/TORKU-4.png\")
<\/p>\n
2007 y\u0131l\u0131nda Konya \u015eeker b\u00fcnyesinde kurulan Torku, T\u00fcrkiye merkezli bir g\u0131da markas\u0131 olarak faaliyetlerini s\u00fcrd\u00fcr\u00fcyor. \u015eeker ve \u015fekerleme \u00fcr\u00fcnleriyle ba\u015flayan \u00fcretim yolculu\u011funu y\u0131llar i\u00e7erisinde farkl\u0131 \u00fcr\u00fcn gruplar\u0131yla geni\u015fleten marka, bug\u00fcn \u00e7ok say\u0131da kategoride t\u00fcketicilerle bulu\u015fuyor.<\/p>\n
Torku\u2019nun \u00fcr\u00fcn portf\u00f6y\u00fcnde \u015feker ve \u015fekerleme \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra s\u00fct ve s\u00fct \u00fcr\u00fcnleri, et \u00fcr\u00fcnleri, bisk\u00fcvi, \u00e7ikolata, gofret, at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcnler ve temel g\u0131da \u00fcr\u00fcnleri yer al\u0131yor. Marka, \u00fcretimden perakende sat\u0131\u015f kanallar\u0131na kadar geni\u015f bir alanda faaliyet g\u00f6steriyor.<\/p>\n
![\"\"](\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/07\/TORKU-2-scaled.png\")
<\/p>\n
Brand Impact ara\u015ft\u0131rmas\u0131nda markalar\u0131n yaln\u0131zca bilinirlikleri de\u011fil, t\u00fcketiciyle kurduklar\u0131 ba\u011f, g\u00fcvenilirlikleri, be\u011feni d\u00fczeyleri ve toplum \u00fczerindeki etkileri de de\u011ferlendirildi.<\/p>\n
Torku, \u00f6zellikle t\u00fcketici nezdindeki y\u00fcksek g\u00fcven alg\u0131s\u0131yla dikkat \u00e7ekti. Markan\u0131n yerli \u00fcretime verdi\u011fi \u00f6nem, \u00e7ift\u00e7i eme\u011fine dayal\u0131 \u00fcretim modeli ve geni\u015f \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, ara\u015ft\u0131rmadaki ba\u015far\u0131s\u0131n\u0131 destekleyen unsurlar aras\u0131nda g\u00f6sterildi.<\/p>\n
Torku\u2019nun s\u00fcrd\u00fcr\u00fclebilir \u00fcretim yakla\u015f\u0131m\u0131 ve toplumsal de\u011fer yaratmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 da t\u00fcketicilerin marka tercihleri \u00fczerinde etkili oldu.<\/p>\n
Ara\u015ft\u0131rma kapsam\u0131nda T\u00fcrkiye\u2019de faaliyet g\u00f6steren \u00e7ok say\u0131da b\u00fcy\u00fck marka de\u011ferlendirmeye al\u0131nd\u0131. Torku, paketli g\u0131da sekt\u00f6r\u00fcnde elde etti\u011fi y\u00fcksek skorun yan\u0131 s\u0131ra genel marka s\u0131ralamas\u0131nda da bir\u00e7ok k\u00f6kl\u00fc ve uluslararas\u0131 markay\u0131 geride b\u0131rakt\u0131.<\/p>\n
Konya merkezli bir \u00fcretim kurulu\u015fundan T\u00fcrkiye\u2019nin en g\u00fc\u00e7l\u00fc g\u0131da markalar\u0131ndan birine d\u00f6n\u00fc\u015fen Torku\u2019nun elde etti\u011fi ba\u015far\u0131, markan\u0131n sekt\u00f6rdeki b\u00fcy\u00fcmesini ve t\u00fcketicilerle kurdu\u011fu g\u00fc\u00e7l\u00fc ba\u011f\u0131 bir kez daha g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n
Torku\u2019nun Brand Impact sonu\u00e7lar\u0131nda ilk \u00fc\u00e7 marka aras\u0131nda yer almas\u0131, yerli \u00fcretime dayal\u0131 marka stratejisinin ve t\u00fcketici g\u00fcvenini merkeze alan yakla\u015f\u0131m\u0131n\u0131n \u00f6nemli bir g\u00f6stergesi olarak de\u011ferlendirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Konya \u015eeker b\u00fcnyesinde 2007 y\u0131l\u0131nda kurulan T\u00fcrkiye merkezli g\u0131da markas\u0131 Torku, Pazarlamasyon ve Areda Piar i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen Brand Impact ara\u015ft\u0131rmas\u0131nda \u00f6nemli bir ba\u015far\u0131 elde etti. Torku, Paketli G\u0131da kategorisinde 5 bin genel skora ula\u015farak T\u00fcrkiye\u2019nin en ba\u015far\u0131l\u0131, etkili ve g\u00fcvenilir ilk \u00fc\u00e7 markas\u0131 aras\u0131nda yer ald\u0131.<\/p>\n","protected":false},"author":2,"featured_media":39345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[779,13024,12962],"class_list":["post-39344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-konyaseker","tag-markabasarisi","tag-torku"],"yoast_head":"\n