{"id":39078,"date":"2026-07-22T10:22:40","date_gmt":"2026-07-22T07:22:40","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=39078"},"modified":"2026-07-22T10:22:40","modified_gmt":"2026-07-22T07:22:40","slug":"reklam-kurulundan-yaniltici-reklamlara-7-ayda-185-milyon-liralik-ceza","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/07\/22\/reklam-kurulundan-yaniltici-reklamlara-7-ayda-185-milyon-liralik-ceza\/","title":{"rendered":"Reklam Kurulundan yan\u0131lt\u0131c\u0131 reklamlara 7 ayda 185 milyon liral\u0131k ceza"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Ticaret Bakanl\u0131\u011f\u0131na ba\u011fl\u0131 Reklam Kurulu, vatanda\u015flar\u0131n ekonomik menfaatlerini korumak, aldat\u0131c\u0131 reklamlar\u0131n \u00f6n\u00fcne ge\u00e7mek ve haks\u0131z ticari uygulamalarla m\u00fccadele etmek amac\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc denetimlerin sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>Kurul, 371\u2019inci toplant\u0131s\u0131nda t\u00fcketicileri ma\u011fdur eden ticari uygulamalar, yan\u0131lt\u0131c\u0131 reklamlar ve haks\u0131z rekabete yol a\u00e7an tan\u0131t\u0131mlara ili\u015fkin toplam 149 dosyay\u0131 g\u00f6r\u00fc\u015ferek karara ba\u011flad\u0131.<\/p>\n<p>Bakanl\u0131k taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, Reklam Kurulunun 2026 y\u0131l\u0131n\u0131n ilk 7 ay\u0131nda 21 bini a\u015fk\u0131n dosyay\u0131 inceledi\u011fi, bu s\u00fcre\u00e7te 185 milyon liran\u0131n \u00fczerinde idari para cezas\u0131 uygulanmas\u0131n\u0131 kararla\u015ft\u0131rd\u0131\u011f\u0131 bildirildi.<\/p>\n<h2>118 dosya mevzuata ayk\u0131r\u0131 bulundu<\/h2>\n<p>Reklam Kurulunun son toplant\u0131s\u0131nda incelenen dosyalardan 118\u2019inin mevzuata ayk\u0131r\u0131 oldu\u011fu tespit edildi.<\/p>\n<p>Bu dosyalardan 74\u2019\u00fc hakk\u0131nda reklamlar\u0131n durdurulmas\u0131 cezas\u0131 uygulan\u0131rken, 44 dosya hakk\u0131nda ise reklamlar\u0131n durdurulmas\u0131n\u0131n yan\u0131 s\u0131ra idari para cezas\u0131 verilmesine karar verildi.<\/p>\n<p>Mevzuata ayk\u0131r\u0131l\u0131\u011f\u0131 belirlenen 3 dosya hakk\u0131nda da eri\u015fimin engellenmesi tedbiri uyguland\u0131.<\/p>\n<p>Bakanl\u0131k a\u00e7\u0131klamas\u0131nda, Kurulun t\u00fcketicilerin ekonomik \u00e7\u0131karlar\u0131n\u0131 korumak amac\u0131yla \u00f6zellikle dijital platformlar, sosyal medya, internet siteleri, televizyon kanallar\u0131 ve di\u011fer reklam mecralar\u0131ndaki tan\u0131t\u0131mlar\u0131 yak\u0131ndan takip etti\u011fi vurguland\u0131.<\/p>\n<h2>Sa\u00e7 \u00e7\u0131karma iddias\u0131na \u00fcst s\u0131n\u0131rdan para cezas\u0131<\/h2>\n<p>Reklam Kurulunun g\u00fcndemine gelen dosyalardan biri, bilimsel dayana\u011f\u0131 bulunmayan sa\u00e7 \u00e7\u0131karma iddialar\u0131yla tan\u0131t\u0131m\u0131 yap\u0131lan bir sa\u00e7 spreyi \u00fcr\u00fcn\u00fc oldu.<\/p>\n<p>\u00dcr\u00fcn\u00fcn reklamlar\u0131nda, \u201cHer 10 g\u00fcnde 2 bin yeni sa\u00e7 k\u00f6k\u00fc\u201d, \u201cSa\u00e7 \u00fcretimini aktive eder\u201d ve \u201cSa\u00e7 k\u00f6kleri uyku halinden \u00e7\u0131k\u0131yor\u201d gibi ifadelerin kullan\u0131ld\u0131\u011f\u0131 belirlendi.<\/p>\n<p>Reklamlarda, s\u00f6z konusu \u00fcr\u00fcn\u00fcn sa\u00e7 \u00e7\u0131kard\u0131\u011f\u0131 izleniminin olu\u015fturuldu\u011fu, ancak bu iddialar\u0131n bilimsel verilerle kan\u0131tlanmad\u0131\u011f\u0131 tespit edildi.<\/p>\n<p>Tan\u0131t\u0131mlarda ayr\u0131ca \u00fcr\u00fcn\u00fcn kullan\u0131m\u0131ndan \u00f6nce ve sonra sa\u00e7 \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011fi \u00f6ne s\u00fcr\u00fclen g\u00f6rsellere yer verildi\u011fi bildirildi.<\/p>\n<p>Firman\u0131n, daha \u00f6nce yap\u0131lan uyar\u0131lara ra\u011fmen ayn\u0131 reklamlar\u0131 yay\u0131mlamaya devam etti\u011fi belirlendi. Bunun \u00fczerine ilgili \u015firket hakk\u0131nda \u00fcst s\u0131n\u0131rdan idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n<h2>Bilimsel dayana\u011f\u0131 olmayan sa\u011fl\u0131k iddialar\u0131na yak\u0131n takip<\/h2>\n<p>Ticaret Bakanl\u0131\u011f\u0131, \u00f6zellikle sa\u011fl\u0131k, g\u00fczellik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnlerine ili\u015fkin reklamlarda t\u00fcketicilerin hassasiyetlerinin istismar edilmesine izin verilmeyece\u011fini bildirdi.<\/p>\n<p>\u00dcr\u00fcnlerin tedavi edici, hastal\u0131klar\u0131 \u00f6nleyici, sa\u00e7 \u00e7\u0131kar\u0131c\u0131, zay\u0131flat\u0131c\u0131 veya sa\u011fl\u0131k sorunlar\u0131n\u0131 tamamen ortadan kald\u0131r\u0131c\u0131 \u00f6zelliklere sahip oldu\u011fu y\u00f6n\u00fcndeki iddialar\u0131n bilimsel \u00e7al\u0131\u015fmalarla kan\u0131tlanmas\u0131 gerekti\u011fine dikkat \u00e7ekildi.<\/p>\n<p>Reklam Kurulunun, bilimsel dayana\u011f\u0131 bulunmayan ve t\u00fcketicilerde ger\u00e7ek d\u0131\u015f\u0131 beklentiler olu\u015fturan reklamlar hakk\u0131nda hem durdurma hem de idari para cezas\u0131 uygulayabildi\u011fi belirtildi.<\/p>\n<h2>Ger\u00e7ek d\u0131\u015f\u0131 vize garantileri durduruldu<\/h2>\n<p>Kurulun incelemeye ald\u0131\u011f\u0131 bir di\u011fer alan ise vize dan\u0131\u015fmanl\u0131\u011f\u0131 ve vize arac\u0131l\u0131k hizmeti sunan firmalar\u0131n reklamlar\u0131 oldu.<\/p>\n<p>Reklam Kurulunun 11 Haziran 2026 tarihinde ger\u00e7ekle\u015ftirilen 370\u2019inci toplant\u0131s\u0131nda, \u00e7e\u015fitli firmalar taraf\u0131ndan kullan\u0131lan \u201cvize randevu garantisi\u201d, \u201cvize garantisi\u201d, \u201ch\u0131zl\u0131 ba\u015fvuru\u201d, \u201ckesintisiz destek\u201d, \u201cgaranti \u00e7\u00f6z\u00fcm\u201d ve \u201cy\u00fczde 100 onay garantisi\u201d gibi ifadeler incelemeye al\u0131nd\u0131.<\/p>\n<p>Bu ifadeleri kulland\u0131\u011f\u0131 belirlenen 6 firma hakk\u0131nda ba\u015flat\u0131lan inceleme kapsam\u0131nda, reklamlara 3 aya kadar tedbiren durdurma karar\u0131 verilmi\u015fti.<\/p>\n<p>\u0130nceleme s\u00fcrecinin tamamlanmas\u0131n\u0131n ard\u0131ndan 5 firman\u0131n reklam ve tan\u0131t\u0131mlar\u0131n\u0131n yan\u0131lt\u0131c\u0131 nitelikte oldu\u011funa h\u00fckmedildi. Firmalar\u0131n s\u00f6z konusu reklamlar\u0131n\u0131n durdurulmas\u0131na karar verildi.<\/p>\n<h2>Vize sonucuna firmalar\u0131n karar veremeyece\u011fi hat\u0131rlat\u0131ld\u0131<\/h2>\n<p>Vize ba\u015fvurular\u0131n\u0131n kabul edilip edilmemesine yaln\u0131zca ilgili \u00fclkelerin konsolosluklar\u0131, b\u00fcy\u00fckel\u00e7ilikleri ve yetkili makamlar\u0131n\u0131n karar verdi\u011fine dikkat \u00e7ekildi.<\/p>\n<p>Bu nedenle vize dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veren firmalar\u0131n, ba\u015fvurular\u0131n kesin olarak onaylanaca\u011f\u0131 veya randevu al\u0131naca\u011f\u0131 y\u00f6n\u00fcnde garanti vermesinin t\u00fcketicileri yan\u0131lt\u0131c\u0131 nitelik ta\u015f\u0131d\u0131\u011f\u0131 kaydedildi.<\/p>\n<p>Vatanda\u015flar\u0131n, vize ba\u015fvurusu yaparken resm\u00ee temsilciliklerin duyurular\u0131n\u0131 takip etmesi, yetkilendirilmemi\u015f ki\u015fi ve kurumlara kar\u015f\u0131 dikkatli olmas\u0131 gerekti\u011fi belirtildi.<\/p>\n<h2>\u201cKabe ve Ravza kokusu\u201d reklamlar\u0131na inceleme<\/h2>\n<p>Reklam Kurulu, vatanda\u015flar\u0131n dini duygular\u0131n\u0131 istismar etti\u011fi de\u011ferlendirilen reklamlara ili\u015fkin de harekete ge\u00e7ti.<\/p>\n<p>Sosyal medya platformlar\u0131nda \u201cKabe ve Ravza kokusu\u201d ifadeleri kullan\u0131larak sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin tan\u0131t\u0131mlar\u0131 hakk\u0131nda Kurul taraf\u0131ndan resen inceleme ba\u015flat\u0131ld\u0131.<\/p>\n<p>Yap\u0131lan ilk de\u011ferlendirmede, s\u00f6z konusu reklamlarla vatanda\u015flar\u0131n dini duygular\u0131n\u0131n ticari ama\u00e7larla istismar edildi\u011fi ve bu yolla sat\u0131\u015f ve pazarlama faaliyeti y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc kanaatine var\u0131ld\u0131.<\/p>\n<p>Reklamlar hakk\u0131nda, inceleme s\u00fcreci tamamlan\u0131ncaya kadar 3 aya kadar tedbiren durdurma karar\u0131 verildi.<\/p>\n<p>Dosyaya ili\u015fkin nihai karar\u0131n, Kurulun inceleme ve de\u011ferlendirme s\u00fcrecinin tamamlanmas\u0131n\u0131n ard\u0131ndan a\u00e7\u0131klanaca\u011f\u0131 bildirildi.<\/p>\n<h2>Dijital mecralardaki reklamlar mercek alt\u0131nda<\/h2>\n<p>Ticaret Bakanl\u0131\u011f\u0131, sosyal medya platformlar\u0131nda, elektronik ticaret sitelerinde ve internet \u00fczerinden yay\u0131mlanan reklamlara y\u00f6nelik denetimlerin artarak devam etti\u011fini bildirdi.<\/p>\n<p>\u00d6zellikle sa\u011fl\u0131k, g\u00fczellik, e\u011fitim, turizm, vize dan\u0131\u015fmanl\u0131\u011f\u0131, finansal hizmetler ve dini hassasiyetlere y\u00f6nelik \u00fcr\u00fcnlerin tan\u0131t\u0131mlar\u0131nda t\u00fcketicilerin yan\u0131lt\u0131lmas\u0131na kar\u015f\u0131 gerekli yapt\u0131r\u0131mlar\u0131n uygulanaca\u011f\u0131 ifade edildi.<\/p>\n<p>Bakanl\u0131k a\u00e7\u0131klamas\u0131nda, reklam verenlerin, reklam ajanslar\u0131n\u0131n, mecra kurulu\u015flar\u0131n\u0131n ve sosyal medya hesaplar\u0131n\u0131n yay\u0131mlad\u0131klar\u0131 tan\u0131t\u0131mlar\u0131n mevzuata uygunlu\u011fundan sorumlu olduklar\u0131 hat\u0131rlat\u0131ld\u0131.<\/p>\n<h2>Denetimler t\u00fcm mecralarda s\u00fcrecek<\/h2>\n<p>Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketicilerin aldat\u0131lmas\u0131na ve ekonomik zarara u\u011frat\u0131lmas\u0131na neden olan her t\u00fcrl\u00fc reklam ve haks\u0131z ticari uygulamaya kar\u015f\u0131 m\u00fccadelenin kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fclece\u011fini vurgulad\u0131.<\/p>\n<p>A\u00e7\u0131klamada \u015fu ifadelere yer verildi:<\/p>\n<p>\u201cBakanl\u0131k olarak, t\u00fcketicilerimizin aldat\u0131lmas\u0131na neden olan her t\u00fcrl\u00fc ticari reklam ve haks\u0131z ticari uygulamaya kar\u015f\u0131 denetim ve inceleme faaliyetlerimizi t\u00fcm mecralarda kararl\u0131l\u0131kla s\u00fcrd\u00fcrmeye devam edece\u011fiz.\u201d<\/p>\n<p>Reklam Kurulunun, t\u00fcketicilerden gelen \u015fik\u00e2yetlerin yan\u0131 s\u0131ra resen ba\u015flatt\u0131\u011f\u0131 incelemelerle de yan\u0131lt\u0131c\u0131 tan\u0131t\u0131mlar\u0131 takip etmeye devam edece\u011fi bildirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Reklam Kurulu, t\u00fcketicileri yan\u0131ltan reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. Kurul, 2026 y\u0131l\u0131n\u0131n ilk 7 ay\u0131nda 21 bini a\u015fk\u0131n dosyay\u0131 karara ba\u011flarken, mevzuata ayk\u0131r\u0131 uygulamalar nedeniyle toplam 185 milyon liran\u0131n \u00fczerinde idari para cezas\u0131 uygulanmas\u0131na karar verdi. Bilimsel dayana\u011f\u0131 bulunmayan sa\u00e7 \u00e7\u0131karma iddialar\u0131, ger\u00e7ek d\u0131\u015f\u0131 vize garantileri ve dini duygular\u0131 istismar eden tan\u0131t\u0131mlar da Kurulun g\u00fcndemine al\u0131nd\u0131.<\/p>\n","protected":false},"author":2,"featured_media":39079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3483],"tags":[6911,1188,12978],"class_list":["post-39078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-bolge","tag-reklamkurulu","tag-tuketicihaklari","tag-yanilticireklam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklam Kurulundan yan\u0131lt\u0131c\u0131 reklamlara 7 ayda 185 milyon liral\u0131k ceza - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/07\/22\/reklam-kurulundan-yaniltici-reklamlara-7-ayda-185-milyon-liralik-ceza\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklam Kurulundan yan\u0131lt\u0131c\u0131 reklamlara 7 ayda 185 milyon liral\u0131k ceza - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesindeki Reklam Kurulu, t\u00fcketicileri yan\u0131ltan reklamlar ve haks\u0131z ticari uygulamalara y\u00f6nelik denetimlerini s\u0131k\u0131la\u015ft\u0131rd\u0131. Kurul, 2026 y\u0131l\u0131n\u0131n ilk 7 ay\u0131nda 21 bini a\u015fk\u0131n dosyay\u0131 karara ba\u011flarken, mevzuata ayk\u0131r\u0131 uygulamalar nedeniyle toplam 185 milyon liran\u0131n \u00fczerinde idari para cezas\u0131 uygulanmas\u0131na karar verdi. 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