Rekabet Kurumu, abonelik temelli iste\u011fe ba\u011fl\u0131 dijital yay\u0131n platformlar\u0131 Netflix, BluTV, Disney+, Amazon Prime, Exxen ve GAIN hakk\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturman\u0131n, sunulan taahh\u00fctlerin kabul edilmesiyle sonu\u00e7land\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
Rekabet Kurumunun internet sitesinden yap\u0131lan a\u00e7\u0131klamada, dijital yay\u0131n platformlar\u0131 hakk\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturmaya ili\u015fkin bilgi verildi. A\u00e7\u0131klamada, taraflarca sunulan taahh\u00fctlerin Rekabet Kurulu karar\u0131yla kabul edilerek ba\u011flay\u0131c\u0131 hale getirildi\u011fi ve soru\u015fturman\u0131n taahh\u00fctle sonland\u0131r\u0131ld\u0131\u011f\u0131 bildirildi.<\/p>\n
Soru\u015fturma kapsam\u0131nda, Netflix\u2019in platformunda yay\u0131mlanacak orijinal T\u00fcrk i\u00e7eriklerinin \u00fcrettirilmesinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 ba\u011f\u0131ms\u0131z yap\u0131mc\u0131lar\u0131n se\u00e7im s\u00fcrecinde ayr\u0131mc\u0131 davran\u0131p davranmad\u0131\u011f\u0131 ve T\u00fcrk yap\u0131mc\u0131larla yapt\u0131\u011f\u0131 s\u00f6zle\u015fmelerde haks\u0131z s\u00f6zle\u015fme \u015fartlar\u0131n\u0131n bulunup bulunmad\u0131\u011f\u0131 incelendi.<\/p>\n
Ayr\u0131ca Netflix, BluTV, Disney+, Amazon Prime, Exxen ve GAIN\u2019in yap\u0131mc\u0131, da\u011f\u0131t\u0131c\u0131, i\u00e7erik sahipleri, hak sahipleri, oyuncular, senaristler ve di\u011fer yetenek kadrolar\u0131yla yapt\u0131\u011f\u0131 s\u00f6zle\u015fmelerde yer alan m\u00fcnhas\u0131rl\u0131k h\u00fck\u00fcmleri de de\u011ferlendirmeye al\u0131nd\u0131.<\/p>\n
Rekabet Kurumunun a\u00e7\u0131klamas\u0131na g\u00f6re, kabul edilen taahh\u00fctlerle birlikte dijital yay\u0131n platformlar\u0131 art\u0131k oyuncu, senarist, y\u00f6netmen ve yap\u0131mc\u0131lara \u201cSadece benimle \u00e7al\u0131\u015facaks\u0131n\u201d \u015fart\u0131 getiremeyecek.<\/p>\n
Platformlar, T\u00fcrkiye\u2019de yay\u0131mlanacak yerli yap\u0131mlar i\u00e7in yetenek kadrosuyla do\u011frudan ya da dolayl\u0131 \u015fekilde m\u00fcnhas\u0131r s\u00f6zle\u015fmeler yapamayacak. B\u00f6ylece oyuncular, senaristler ve y\u00f6netmenler tek bir dijital platforma ba\u011fl\u0131 kalmadan farkl\u0131 projelerde yer alabilecek.<\/p>\n
A\u00e7\u0131klamada, platformlar\u0131n bir yap\u0131mc\u0131n\u0131n \u00fcretti\u011fi t\u00fcm i\u00e7erikleri kendilerine ba\u011flayan ya da yap\u0131mc\u0131n\u0131n ba\u015fka mecralarda \u00e7al\u0131\u015fmas\u0131n\u0131 engelleyen anla\u015fmalardan ka\u00e7\u0131naca\u011f\u0131 belirtildi.<\/p>\n
T\u00fcrkiye\u2019deki yap\u0131m \u015firketleri ve da\u011f\u0131t\u0131c\u0131larla rekabet etmeme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc i\u00e7eren s\u00f6zle\u015fmeler de platformlar taraf\u0131ndan yap\u0131lamayacak. Ayr\u0131ca platformlar, ba\u011f\u0131ms\u0131z yap\u0131mc\u0131lar\u0131n oyunculara fiilen gizli k\u0131s\u0131tlamalar dayatmamas\u0131 i\u00e7in gerekli \u00f6zeni g\u00f6sterecek.<\/p>\n
Rekabet Kurumu, Netflix, BluTV, Disney+, Amazon Prime, Exxen ve GAIN taraf\u0131ndan yay\u0131mlanan markal\u0131 ve markas\u0131z i\u00e7eriklerin yaln\u0131zca kendi platformlar\u0131nda yer almas\u0131n\u0131 \u00f6ng\u00f6ren m\u00fcnhas\u0131rl\u0131k s\u00fcrelerinin de s\u0131n\u0131rland\u0131r\u0131laca\u011f\u0131n\u0131 bildirdi.<\/p>\n
Buna g\u00f6re yerli dizi, film ve i\u00e7erikler uzun s\u00fcre tek bir dijital platforma ba\u011fl\u0131 kalmayacak. Belirli ko\u015fullarda gelir payla\u015f\u0131m\u0131 yap\u0131lmas\u0131 ve maliyetin bir k\u0131sm\u0131n\u0131n geri \u00f6denmesi kar\u015f\u0131l\u0131\u011f\u0131nda m\u00fcnhas\u0131rl\u0131k s\u00fcrelerinin daha da k\u0131salt\u0131lmas\u0131 m\u00fcmk\u00fcn olacak.<\/p>\n
Rekabet Kurumu, al\u0131nan kararlarla oyuncu se\u00e7imi, yap\u0131m s\u00fcre\u00e7leri ve i\u00e7erik \u00fcretiminde daha \u00f6zg\u00fcr ve dengeli bir yap\u0131 olu\u015fturulmas\u0131n\u0131n hedeflendi\u011fini belirtti.<\/p>\n
Soru\u015fturman\u0131n taahh\u00fctle sonu\u00e7lanmas\u0131yla birlikte dijital yay\u0131n platformlar\u0131n\u0131n, yap\u0131mc\u0131lar ve yetenek kadrolar\u0131yla yapacaklar\u0131 s\u00f6zle\u015fmelerde rekabeti s\u0131n\u0131rlay\u0131c\u0131 uygulamalardan ka\u00e7\u0131nmas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rekabet Kurumu, abonelik temelli iste\u011fe ba\u011fl\u0131 dijital yay\u0131n platformlar\u0131 Netflix, BluTV, Disney+, Amazon Prime, Exxen ve GAIN hakk\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturman\u0131n, sunulan taahh\u00fctlerin kabul edilmesiyle sonu\u00e7land\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n","protected":false},"author":2,"featured_media":30742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[10692,10690,10623,10691,10693,10694,5154,541,6370,10695],"class_list":["post-30741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-amazonprime","tag-blutv","tag-dijitalplatformlar","tag-disneyplus","tag-exxen","tag-gain","tag-medya","tag-netflix","tag-rekabetkurumu","tag-yerliicerik"],"yoast_head":"\n