{"id":27116,"date":"2026-05-24T23:39:47","date_gmt":"2026-05-24T20:39:47","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=27116"},"modified":"2026-05-24T23:39:47","modified_gmt":"2026-05-24T20:39:47","slug":"market-ve-restoranlarda-yeni-donem-etiket-ve-menulerde-yaniltici-ifadeler-yasaklaniyor","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/05\/24\/market-ve-restoranlarda-yeni-donem-etiket-ve-menulerde-yaniltici-ifadeler-yasaklaniyor\/","title":{"rendered":"Market ve restoranlarda yeni d\u00f6nem: etiket ve men\u00fclerde yan\u0131lt\u0131c\u0131 ifadeler yasaklan\u0131yor"},"content":{"rendered":"
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Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131, t\u00fcketicilerin korunmas\u0131 ve g\u0131da konusunda do\u011fru bilgilendirilmesi amac\u0131yla etiket ve men\u00fclerde yeni bir d\u00f6nemi ba\u015flatt\u0131. Son 2 y\u0131lda \u201cT\u00fcrk G\u0131da Kodeksi G\u0131da Etiketleme ve T\u00fcketicileri Bilgilendirme Y\u00f6netmeli\u011fi\u201dnde yap\u0131lan kapsaml\u0131 d\u00fczenlemelerle, g\u0131dalarda yan\u0131lt\u0131c\u0131 g\u00f6rsel, isim ve ifadelerin \u00f6n\u00fcne ge\u00e7ilmesi hedeflendi.<\/p>\n

D\u00fczenlemelerle g\u0131da etiketlerinin daha kolay okunmas\u0131, t\u00fcketicinin \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce do\u011fru bilgiye ula\u015fmas\u0131 ve g\u0131da okuryazarl\u0131\u011f\u0131n\u0131n desteklenmesi ama\u00e7land\u0131.<\/p>\n

Yeni kurallar kapsam\u0131nda marketlerde sat\u0131lan \u00fcr\u00fcnlerden restoran men\u00fclerine kadar bir\u00e7ok alanda etiketleme, adland\u0131rma ve bilgilendirme \u015fartlar\u0131 de\u011fi\u015ftirildi.<\/p>\n

32 g\u0131da kapsam d\u0131\u015f\u0131nda b\u0131rak\u0131ld\u0131<\/h3>\n

Yap\u0131lan d\u00fczenleme \u00e7er\u00e7evesinde Avrupa Birli\u011fi listesinde yer alan ve T\u00fcrkiye\u2019de kullan\u0131m\u0131 uygun g\u00f6r\u00fclen yeni g\u0131dalar mevzuat kapsam\u0131na al\u0131nd\u0131.<\/p>\n

AB listesindeki 189 yeni g\u0131da bile\u015feni d\u00fczenlemeye dahil edilirken, 32 g\u0131da ise \u00e7e\u015fitli nedenlerle kapsam d\u0131\u015f\u0131nda b\u0131rak\u0131ld\u0131. Bu g\u0131dalar\u0131n kapsam d\u0131\u015f\u0131nda tutulmas\u0131nda GDO\u2019lu mikroorganizma kullan\u0131larak \u00fcretilmesi, domuz kaynakl\u0131 olmas\u0131 veya b\u00f6cek i\u00e7ermesi gibi gerek\u00e7elerin etkili oldu\u011fu belirtildi.<\/p>\n

Etiketlerde \u00fcr\u00fcn ad\u0131 ve net miktar daha g\u00f6r\u00fcn\u00fcr olacak<\/h3>\n

Yeni d\u00f6nemde g\u0131dalar\u0131n ad\u0131 ve net miktar\u0131n\u0131n t\u00fcketicinin kolayl\u0131kla g\u00f6rebilece\u011fi bir yerde bulunmas\u0131 zorunlu hale getirildi.<\/p>\n

Alkol, \u015feker veya tatland\u0131r\u0131c\u0131 i\u00e7eren \u00fcr\u00fcnlerde ise bu bilgilerin di\u011fer bilgilerden ayr\u0131, a\u00e7\u0131k ve belirgin bi\u00e7imde yaz\u0131lmas\u0131 \u015fart\u0131 getirildi.<\/p>\n

B\u00f6ylece t\u00fcketicinin \u00fcr\u00fcn i\u00e7eri\u011fini daha h\u0131zl\u0131 ve net \u015fekilde g\u00f6rmesi, yan\u0131lt\u0131c\u0131 ambalaj ve ifade kullan\u0131m\u0131n\u0131n azalt\u0131lmas\u0131 hedefleniyor.<\/p>\n

Aromal\u0131 \u00fcr\u00fcnlerde ger\u00e7ek g\u0131da g\u00f6rseli kullan\u0131lamayacak<\/h3>\n

Aroma verici kullan\u0131larak \u00fcretilen \u00fcr\u00fcnlerde de \u00f6nemli de\u011fi\u015fikli\u011fe gidildi. Bu \u00fcr\u00fcnlerin etiketlerinde ger\u00e7ek g\u0131da g\u00f6rsellerinin kullan\u0131lmas\u0131na yasak getirildi.<\/p>\n

Ayr\u0131ca \u00fcr\u00fcn\u00fcn \u201caromal\u0131\u201d oldu\u011funun a\u00e7\u0131k \u015fekilde belirtilmesi zorunlu hale getirildi.<\/p>\n

Bu kapsamda, \u00f6rne\u011fin yaln\u0131zca aroma vericiyle belirli bir tat kazand\u0131r\u0131lan \u00fcr\u00fcnlerde, t\u00fcketicide ger\u00e7ek meyve, s\u00fct \u00fcr\u00fcn\u00fc veya ba\u015fka bir ana bile\u015fen kullan\u0131ld\u0131\u011f\u0131 alg\u0131s\u0131 olu\u015fturulamayacak.<\/p>\n

\u201cTad\u0131nda\u201d, \u201clezzeti\u201d ve \u201ckeyfi\u201d ifadeleri yasakland\u0131<\/h3>\n

Birbiriyle kar\u0131\u015ft\u0131r\u0131labilecek g\u0131dalar\u0131n ad\u0131nda ve etiketinde, sahip olmad\u0131\u011f\u0131 \u00f6zelliklere at\u0131f yapan ifadeler de yasakland\u0131.<\/p>\n

Bu kapsamda \u00fcr\u00fcnlerde \u201ctad\u0131nda\u201d, \u201clezzeti\u201d, \u201ckeyfi\u201d gibi t\u00fcketiciyi yan\u0131ltabilecek ifadeler kullan\u0131lamayacak.<\/p>\n

Tereya\u011f\u0131 aromas\u0131 eklenmi\u015f ay\u00e7i\u00e7e\u011fi ya\u011f\u0131 ve margarinlerde \u201ctereya\u011f\u0131 tad\u0131nda\u201d, \u201ctereya\u011f\u0131 lezzeti\u201d ve \u201ctereya\u011f\u0131 keyfi\u201d gibi ifadeler yer alamayacak.<\/p>\n

Benzer \u015fekilde kokolin \u00fcr\u00fcnlerinde \u201c\u00e7ikolata tad\u0131nda\u201d, \u201c\u00e7ikolata lezzeti\u201d ve \u201c\u00e7ikolata keyfi\u201d gibi ifadelerin kullan\u0131m\u0131 da engellendi.<\/p>\n

S\u00fctl\u00fc buz \u00fcr\u00fcnlerinde \u201cdondurma keyfi\u201d veya \u201cdondurma lezzeti\u201d gibi t\u00fcketicide dondurma alg\u0131s\u0131 olu\u015fturabilecek ifadeler de yasak kapsam\u0131na al\u0131nd\u0131.<\/p>\n

Zeytinya\u011f\u0131 alg\u0131s\u0131 olu\u015fturan g\u00f6rseller kullan\u0131lamayacak<\/h3>\n

Zeytinya\u011f\u0131 hari\u00e7 bitkisel ya\u011flarda zeytin veya zeytin a\u011fac\u0131 g\u00f6rselleri kullan\u0131lamayacak.<\/p>\n

Bu \u00fcr\u00fcnlerde \u201czeytinya\u011f\u0131 tad\u0131nda\u201d veya \u201czeytinya\u011f\u0131 lezzetinde\u201d gibi ifadeler de yer alamayacak.<\/p>\n

\u0130\u00e7eri\u011finde farkl\u0131 bitkisel ya\u011flarla birlikte tereya\u011f\u0131 veya zeytinya\u011f\u0131 bulunan \u00fcr\u00fcnlerde de yaln\u0131zca bu bile\u015fenler \u00f6ne \u00e7\u0131kar\u0131larak \u201ctereya\u011fl\u0131\u201d veya \u201czeytinya\u011fl\u0131\u201d \u015feklinde adland\u0131rma yap\u0131lamayacak.<\/p>\n

\u201cK\u00f6y \u00fcr\u00fcn\u00fc\u201d alg\u0131s\u0131na s\u0131n\u0131rlama<\/h3>\n

D\u00fczenlemelerle, t\u00fcketicide \u201ck\u00f6y \u00fcr\u00fcn\u00fc\u201d alg\u0131s\u0131 olu\u015fturabilecek marka ve ifadelerin kullan\u0131m\u0131na da s\u0131n\u0131rlama getirildi.<\/p>\n

Kanatl\u0131 hayvan \u00fcr\u00fcnlerinde ise hayvanlar\u0131n yeti\u015ftirme metoduna uygun olmayan ve t\u00fcketiciyi yan\u0131ltabilecek g\u00f6rsellerin kullan\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ildi.<\/p>\n

Bu ad\u0131mla, \u00f6zellikle do\u011fal, geleneksel, k\u00f6y \u00fcretimi veya \u00f6zel yeti\u015ftirme y\u00f6ntemi alg\u0131s\u0131 olu\u015fturan ancak ger\u00e7e\u011fi yans\u0131tmayan tan\u0131t\u0131mlar\u0131n engellenmesi ama\u00e7lan\u0131yor.<\/p>\n

Baklavada \u201cyer f\u0131st\u0131kl\u0131\u201d ifadesi zorunlu olacak<\/h3>\n

Toplu t\u00fcketim yerlerinde servis edilen veya sat\u0131\u015f yerlerinde paketlenerek sunulan g\u0131dalarda da t\u00fcketicinin sat\u0131n alma tercihini etkileyebilecek bile\u015fenlerin a\u00e7\u0131k\u00e7a belirtilmesi zorunlu hale getirildi.<\/p>\n

Birbirinin yerine kullan\u0131labilen bile\u015fenlerin, g\u0131dan\u0131n ad\u0131yla birlikte t\u00fcketicinin g\u00f6rebilece\u011fi \u015fekilde sunulmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131.<\/p>\n

Bu kapsamda, yer f\u0131st\u0131\u011f\u0131yla \u00fcretilen baklavada yaln\u0131zca \u201cf\u0131st\u0131kl\u0131\u201d ifadesi kullan\u0131lamayacak. \u00dcr\u00fcn\u00fcn \u201cyer f\u0131st\u0131kl\u0131\u201d oldu\u011fu a\u00e7\u0131k \u015fekilde belirtilecek.<\/p>\n

Yerli ve ithal \u00fcr\u00fcnlerde yan\u0131lt\u0131c\u0131 alg\u0131 engellenecek<\/h3>\n

D\u00fczenlemeler kapsam\u0131nda, yurt i\u00e7inde \u00fcretilen \u00fcr\u00fcnlerde ithal alg\u0131s\u0131 olu\u015fturacak marka, ifade ve g\u00f6rsellerin kullan\u0131m\u0131 yasakland\u0131.<\/p>\n

Ayn\u0131 \u015fekilde ithal \u00fcr\u00fcnlerde de yurt i\u00e7inde \u00fcretildi\u011fi izlenimi verecek ifade ve g\u00f6rseller kullan\u0131lamayacak.<\/p>\n

Bu d\u00fczenlemeyle t\u00fcketicinin \u00fcr\u00fcn\u00fcn men\u015fei konusunda yan\u0131lt\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedefleniyor.<\/p>\n

Baz\u0131 \u015fekil ve g\u00f6rsellerle g\u0131da sat\u0131\u015f\u0131 yap\u0131lamayacak<\/h3>\n

G\u0131dalar\u0131n silah, kafatas\u0131, beyin, dudak ve g\u00f6z gibi \u015fekil veya g\u00f6rsellerle piyasaya arz edilmesi de yasakland\u0131.<\/p>\n

Bu ad\u0131mla \u00f6zellikle \u00e7ocuklar\u0131 etkileyebilecek, g\u0131da alg\u0131s\u0131n\u0131 bozabilecek veya uygunsuz \u00e7a\u011fr\u0131\u015f\u0131mlar olu\u015fturabilecek sunumlar\u0131n engellenmesi ama\u00e7land\u0131.<\/p>\n

Krema yoksa \u201ckrema sos\u201d yazacak<\/h3>\n

Yeni d\u00fczenlemeyle i\u00e7eri\u011finde krema bulunmayan \u00fcr\u00fcnlerde \u201ckrema\u201d ifadesi kullan\u0131lamayacak.<\/p>\n

Bu t\u00fcr \u00fcr\u00fcnlerde \u201ckrema sos\u201d ifadesi yer alacak. B\u00f6ylece t\u00fcketicinin \u00fcr\u00fcn i\u00e7eri\u011fi konusunda yanl\u0131\u015f y\u00f6nlendirilmesinin \u00f6n\u00fcne ge\u00e7ilecek.<\/p>\n

Bitki \u00e7aylar\u0131nda ise haz\u0131rlama y\u00f6nteminin etiket \u00fczerinde a\u00e7\u0131k \u015fekilde belirtilmesi zorunlu olacak.<\/p>\n

Restoran men\u00fclerinde i\u00e7erik ve enerji bilgisi yer alacak<\/h3>\n

D\u00fczenlemeler yaln\u0131zca market \u00fcr\u00fcnleriyle s\u0131n\u0131rl\u0131 kalmayacak. Restoran, kafe ve toplu t\u00fcketim yerlerinde de t\u00fcketiciyi bilgilendirmeye y\u00f6nelik yeni kurallar uygulanacak.<\/p>\n

Men\u00fclerde \u00fcr\u00fcn i\u00e7erikleri ile enerji de\u011ferlerine ili\u015fkin bilgilerin t\u00fcketicilere sunulmas\u0131 \u015fart\u0131 getirildi.<\/p>\n

Bu uygulamayla t\u00fcketicilerin \u00f6zellikle alerjen, kalori, i\u00e7erik ve \u00fcr\u00fcn bile\u015feni bak\u0131m\u0131ndan daha bilin\u00e7li tercih yapabilmesi hedefleniyor.<\/p>\n

Ama\u00e7 t\u00fcketicinin do\u011fru bilgilendirilmesi<\/h3>\n

Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131n\u0131n hayata ge\u00e7irdi\u011fi d\u00fczenlemelerle g\u0131da etiketlerinde \u015feffafl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131, yan\u0131lt\u0131c\u0131 isim ve g\u00f6rsellerin \u00f6n\u00fcne ge\u00e7ilmesi, t\u00fcketicinin sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn hakk\u0131nda a\u00e7\u0131k bilgiye ula\u015fmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n

Yeni d\u00f6nemle birlikte market raflar\u0131nda, paketli \u00fcr\u00fcnlerde, restoran men\u00fclerinde ve toplu t\u00fcketim yerlerinde daha a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve do\u011fru bilgilendirme yap\u0131lmas\u0131 zorunlu hale gelecek.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131, t\u00fcketicilerin g\u0131da konusunda do\u011fru bilgilendirilmesi amac\u0131yla etiket ve men\u00fclere y\u00f6nelik yeni d\u00fczenlemeleri hayata ge\u00e7irdi. D\u00fczenlemeler kapsam\u0131nda baz\u0131 g\u0131dalar kapsam d\u0131\u015f\u0131nda b\u0131rak\u0131l\u0131rken, \u201caromal\u0131\u201d, \u201cyer f\u0131st\u0131kl\u0131\u201d, \u201ckrema sos\u201d gibi ifadelerin kullan\u0131m\u0131 zorunlu hale geliyor.<\/p>\n","protected":false},"author":2,"featured_media":27117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[9092,988,5744,124,788,60,4393],"class_list":["post-27116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-gidaetiketi","tag-gidaguvenligi","tag-market","tag-restoran","tag-tarimveormanbakanligi","tag-tuketici","tag-turkgidakodeksi"],"yoast_head":"\nMarket ve restoranlarda yeni d\u00f6nem: etiket ve men\u00fclerde yan\u0131lt\u0131c\u0131 ifadeler yasaklan\u0131yor - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/05\/24\/market-ve-restoranlarda-yeni-donem-etiket-ve-menulerde-yaniltici-ifadeler-yasaklaniyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market ve restoranlarda yeni d\u00f6nem: etiket ve men\u00fclerde yan\u0131lt\u0131c\u0131 ifadeler yasaklan\u0131yor - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131, t\u00fcketicilerin g\u0131da konusunda do\u011fru bilgilendirilmesi amac\u0131yla etiket ve men\u00fclere y\u00f6nelik yeni d\u00fczenlemeleri hayata ge\u00e7irdi. D\u00fczenlemeler kapsam\u0131nda baz\u0131 g\u0131dalar kapsam d\u0131\u015f\u0131nda b\u0131rak\u0131l\u0131rken, \u201caromal\u0131\u201d, \u201cyer f\u0131st\u0131kl\u0131\u201d, \u201ckrema sos\u201d gibi ifadelerin kullan\u0131m\u0131 zorunlu hale geliyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merceknet.com\/tr\/2026\/05\/24\/market-ve-restoranlarda-yeni-donem-etiket-ve-menulerde-yaniltici-ifadeler-yasaklaniyor\/\" \/>\n<meta property=\"og:site_name\" content=\"Merceknet Haber\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-24T20:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/05\/market-ve-restoranlarda-yeni-donem-etiket-ve-menulerde-yaniltici-ifadeler-yasaklaniyor_a5b6365.jpg\" \/>\n\t<meta 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