{"id":2705,"date":"2026-01-22T16:10:55","date_gmt":"2026-01-22T13:10:55","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=2705"},"modified":"2026-01-22T16:10:55","modified_gmt":"2026-01-22T13:10:55","slug":"konyali-sanayicilere-e-ihracat-rehberi-ksoda-yerelden-kuresele-bulusmasi","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/01\/22\/konyali-sanayicilere-e-ihracat-rehberi-ksoda-yerelden-kuresele-bulusmasi\/","title":{"rendered":"Konyal\u0131 sanayicilere e-ihracat rehberi: KSO\u2019da \u201cyerelden k\u00fcresele\u201d bulu\u015fmas\u0131"},"content":{"rendered":"<p>Konya Sanayi Odas\u0131 taraf\u0131ndan d\u00fczenlenen \u201cYerel Pazardan K\u00fcresel Pazarlara: \u0130hracatla S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme Bilgilendirme Toplant\u0131s\u0131\u201d, sanayiciler ve i\u015f yeri temsilcilerinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. KSO Y\u00f6netim Kurulu \u00dcyesi <strong data-start=\"622\" data-end=\"658\">Kemal \u00d6zarpa\u2019n\u0131n ev sahipli\u011finde<\/strong> yap\u0131lan programda, Konya\u2019n\u0131n sanayi \u00fcretim g\u00fcc\u00fcn\u00fcn e-ihracat kanallar\u0131yla daha kal\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir hale gelebilece\u011fi mesaj\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n<h3 data-start=\"800\" data-end=\"887\">\u201cS\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme; do\u011fru pazar, dijitalle\u015fme ve ihracat s\u00fcreklili\u011fiyle m\u00fcmk\u00fcn\u201d<\/h3>\n<p data-start=\"889\" data-end=\"1232\">Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan KSO Y\u00f6netim Kurulu \u00dcyesi Kemal \u00d6zarpa, Konya\u2019n\u0131n T\u00fcrkiye\u2019nin sanayi haritas\u0131nda g\u00fc\u00e7l\u00fc bir konuma ula\u015ft\u0131\u011f\u0131n\u0131 belirterek; otomotiv end\u00fcstrisi, makine ve aksamlar\u0131, g\u0131da, savunma sanayi, kimya, hidrolik ve ayakkab\u0131 gibi bir\u00e7ok alanda \u015fehrin <strong data-start=\"1158\" data-end=\"1206\">\u00f6nemli \u00fcretim ve ihracat merkezlerinden biri<\/strong> haline geldi\u011fini s\u00f6yledi.<\/p>\n<p data-start=\"1234\" data-end=\"1523\">S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin k\u0131sa vadeli kazan\u0131mlarla de\u011fil; <strong data-start=\"1291\" data-end=\"1370\">do\u011fru pazar se\u00e7imi, dijitalle\u015fme, markala\u015fma ve s\u00fcreklilik arz eden ihracat<\/strong> ile sa\u011flanabilece\u011fini ifade eden \u00d6zarpa, KSO\u2019nun \u00fcyelerin ihracat kapasitesini art\u0131rmaya d\u00f6n\u00fck hizmet ve ment\u00f6rl\u00fck \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n<p data-start=\"1525\" data-end=\"1988\">\u00d6zarpa, d\u00fcnyan\u0131n b\u00fcy\u00fck dijital ticaret platformlar\u0131ndan <strong data-start=\"1581\" data-end=\"1596\">Alibaba.com<\/strong> ile y\u00fcr\u00fct\u00fclen i\u015f birli\u011finin, firmalar\u0131n k\u00fcresel pazarlara eri\u015fimi, yeni m\u00fc\u015fteri a\u011flar\u0131 olu\u015fturmas\u0131 ve marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir e\u015fik olaca\u011f\u0131na inand\u0131klar\u0131n\u0131 dile getirdi. Ayr\u0131ca do\u011fru \u00fcr\u00fcn\u00fcn do\u011fru pazarda do\u011fru al\u0131c\u0131yla bulu\u015fmas\u0131n\u0131 sa\u011flayan \u00e7evrim i\u00e7i platformlar\u0131n \u00f6zellikle <strong data-start=\"1898\" data-end=\"1918\">KOB\u0130 \u00f6l\u00e7e\u011findeki<\/strong> firmalar i\u00e7in k\u00fcresel rekabette ciddi avantaj sundu\u011funa dikkat \u00e7ekti.<\/p>\n<h3 data-start=\"1990\" data-end=\"2071\">Alibaba.com\u2019dan sunum: \u201cE-ihracat b\u00f6lgesel dalgalanmalara kar\u015f\u0131 denge sa\u011flar\u201d<\/h3>\n<p data-start=\"2073\" data-end=\"2364\">Program\u0131n devam\u0131nda Alibaba.com T\u00fcrkiye \u0130\u015f Geli\u015ftirme ve Kanal Y\u00f6neticisi <strong data-start=\"2147\" data-end=\"2163\">Nilay Uzuner<\/strong>, \u201c\u0130hracattaki Dijital G\u00fcc\u00fcn\u00fcz\u201d ba\u015fl\u0131kl\u0131 sunumunda k\u00fcresel ticaretteki d\u00f6n\u00fc\u015f\u00fcm\u00fcn tedarik stratejilerini yeniden \u015fekillendirdi\u011fini ve bu de\u011fi\u015fimin tedarik\u00e7iler i\u00e7in yeni f\u0131rsatlar olu\u015fturdu\u011funu aktard\u0131.<\/p>\n<p data-start=\"2366\" data-end=\"2583\">Uzuner\u2019in payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re B2B e-ticaret al\u0131c\u0131lar\u0131n\u0131n <strong data-start=\"2428\" data-end=\"2452\">y\u00fczde 59\u2019u 26-40 ya\u015f<\/strong>, <strong data-start=\"2454\" data-end=\"2478\">y\u00fczde 30\u2019u 41-55 ya\u015f<\/strong> aral\u0131\u011f\u0131nda yer al\u0131rken; <strong data-start=\"2503\" data-end=\"2530\">18-25 ya\u015f grubu y\u00fczde 6<\/strong>, <strong data-start=\"2532\" data-end=\"2560\">56 ya\u015f \u00fczeri ise y\u00fczde 5<\/strong> seviyesinde bulunuyor.<\/p>\n<p data-start=\"2585\" data-end=\"3118\">E-ihracat\u0131n i\u015fletmelere sa\u011flad\u0131\u011f\u0131 katk\u0131lar\u0131 da s\u0131ralayan Uzuner, dijital kanallar\u0131n i\u00e7 pazar doygunlu\u011funu a\u015farak yeni m\u00fc\u015fteri segmentlerine ula\u015fmay\u0131 kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131; b\u00f6lgesel ekonomik dalgalanmalara kar\u015f\u0131 daha dengeli bir sat\u0131\u015f yap\u0131s\u0131 sundu\u011funu, rekabet artmadan marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve m\u00fc\u015fteri sadakati olu\u015fturma imk\u00e2n\u0131 verdi\u011fini ifade etti. Yerel pazarda doygunla\u015fan \u00fcr\u00fcnlerin farkl\u0131 b\u00f6lgelerde de\u011ferlendirilebilece\u011fini belirten Uzuner, farkl\u0131 iklim ve tatil d\u00f6nemlerinin de sat\u0131\u015f stratejilerinde avantaj sa\u011flayabilece\u011fini kaydetti.<\/p>\n<h3 data-start=\"3120\" data-end=\"3164\">Youplus Dan\u0131\u015fmanl\u0131k da s\u00fcre\u00e7leri anlatt\u0131<\/h3>\n<p data-start=\"3166\" data-end=\"3429\">Sunumun ard\u0131ndan <strong data-start=\"3183\" data-end=\"3281\">Youplus Dan\u0131\u015fmanl\u0131k Kurucusu ve Proje Y\u00fcr\u00fctme Tak\u0131m Liderleri Berkay Sar\u0131g\u00fcl ve Selen Harmanc\u0131<\/strong> ile <strong data-start=\"3286\" data-end=\"3334\">Proje Geli\u015ftirme Sorumlusu \u0130rem Ilg\u0131n Ekinci<\/strong>, Alibaba.com\u2019un Ankara resmi i\u015f orta\u011f\u0131 Youplus Dan\u0131\u015fmanl\u0131k hakk\u0131nda kat\u0131l\u0131mc\u0131lara bilgi verdi.<\/p>\n<p data-start=\"3431\" data-end=\"3498\">Toplant\u0131, sanayicilerin sorular\u0131n\u0131n yan\u0131tland\u0131\u011f\u0131 b\u00f6l\u00fcmle sona erdi.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konya Sanayi Odas\u0131 (KSO), \u201cYerel Pazardan K\u00fcresel Pazarlara: \u0130hracatla S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme\u201d ba\u015fl\u0131kl\u0131 bilgilendirme toplant\u0131s\u0131nda sanayicileri e-ihracat\u0131n imk\u00e2nlar\u0131yla bulu\u015fturdu. Toplant\u0131da dijitalle\u015fme, do\u011fru pazar se\u00e7imi ve markala\u015fman\u0131n s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin ana ba\u015fl\u0131klar\u0131 oldu\u011fu vurguland\u0131.<\/p>\n","protected":false},"author":2,"featured_media":2706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konyal\u0131 sanayicilere e-ihracat rehberi: KSO\u2019da \u201cyerelden k\u00fcresele\u201d bulu\u015fmas\u0131 - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/01\/22\/konyali-sanayicilere-e-ihracat-rehberi-ksoda-yerelden-kuresele-bulusmasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konyal\u0131 sanayicilere e-ihracat rehberi: KSO\u2019da \u201cyerelden k\u00fcresele\u201d bulu\u015fmas\u0131 - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Konya Sanayi Odas\u0131 (KSO), \u201cYerel Pazardan K\u00fcresel Pazarlara: \u0130hracatla S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme\u201d ba\u015fl\u0131kl\u0131 bilgilendirme toplant\u0131s\u0131nda sanayicileri e-ihracat\u0131n imk\u00e2nlar\u0131yla bulu\u015fturdu. 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