Samsun Ticaret ve Sanayi Odas\u0131 (TSO) ev sahipli\u011finde d\u00fczenlenen “Samsun B2B Networking” etkinli\u011fine kat\u0131lan e-ticaret altyap\u0131lar\u0131 \u00fczerine \u00e7al\u0131\u015fan sat\u0131\u015f y\u00f6neticisi Zekeriya Ate\u015f, T\u00fcrkiye’de e-ticaretin son y\u0131llarda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme sergiledi\u011fini s\u00f6yledi.<\/p>\n
Son 5 y\u0131lda e-ticaret \u00fczerinden yap\u0131lan i\u015flemlerin 1 milyarlardan 7 milyar adetlere \u00e7\u0131kt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Ate\u015f, “T\u00fcrkiye’de bir \u00fcr\u00fcn almadan \u00f6nce ara\u015ft\u0131rma yapanlar\u0131n oran\u0131 y\u00fczde 86. Online ara\u015ft\u0131rma yapan kitlenin oran\u0131 son iki y\u0131lda y\u00fczde 30 artt\u0131. \u0130nsanlar son d\u00f6nemlerde daha \u00e7ok fiyat odakl\u0131 ara\u015ft\u0131rma yap\u0131yor.” dedi.<\/p>\n
T\u00fcrkiye’de e-ticaretin toplam ticaret i\u00e7indeki pay\u0131n\u0131n da son 7 y\u0131lda y\u00fczde 5 seviyelerinden y\u00fczde 21’e y\u00fckseldi\u011fine dikkati \u00e7eken Ate\u015f, \u015f\u00f6yle devam etti:<\/p>\n
“Asl\u0131nda hala e-ticarette b\u00fcy\u00fck b\u00fcy\u00fcme potansiyeli var T\u00fcrkiye i\u00e7in. Burada her zaman domine eden sekt\u00f6r, g\u0131da sekt\u00f6r\u00fcyd\u00fc. Bu y\u0131l \u00f6zellikle elektronik ve beyaz e\u015fya sekt\u00f6r\u00fcn\u00fcn g\u0131dayla hemen hemen ayn\u0131 seviyelerde oldu\u011funu s\u00f6yleyebiliriz. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada tekstil sekt\u00f6r\u00fc var. e-ticaretin en b\u00fcy\u00fck avantaj\u0131, bir konfor var asl\u0131nda. Fiyat analizi, firma ve \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131, daha do\u011fru bilgiye ula\u015fabilme, m\u00fc\u015fteri deneyimlerini g\u00f6rebilme ve \u00f6l\u00e7\u00fcmleyebilme konusunda konfor veriyor. Bunlar karar vermede \u00e7ok etkileyici unsurlar.”<\/p>\n
Ate\u015f, yapay zekan\u0131n sekt\u00f6rde belirleyici hale geldi\u011fini vurgulayarak, “Art\u0131k insanlar arama motorlar\u0131ndan \u00fcr\u00fcn ar\u0131yor yine ama ciddi oranda yapay zekadan da ar\u0131yor. Hatta yapay zeka \u00fczerinden \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor. Adres bilgilerini, beden bilgilerini… \u00c7\u00fcnk\u00fc yapay zeka onun asistan\u0131 oluyor art\u0131k. Ki\u015fi b\u00fct\u00fcn sat\u0131n alma s\u00fcre\u00e7lerini daha yo\u011fun \u015fekilde yapay zeka \u00fczerinden tamamlayacak.” diye konu\u015ftu.<\/p>\n
Bir teknoloji firmas\u0131n\u0131n orta\u011f\u0131 \u00c7a\u011fr\u0131 Or\u00e7an ise T\u00fcrkiye’de 2025 verilerine g\u00f6re 100 milyar dolar civar\u0131nda e-ticaret hacmi bulundu\u011funu, bunun yakla\u015f\u0131k y\u00fczde 75’ini organize perakendenin olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n
T\u00fcrkiye pazar\u0131n\u0131n b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten Or\u00e7an, “T\u00fcrkiye pazar\u0131 y\u00fczde 15’lik b\u00fcy\u00fcmeyle devam ediyor. Dolay\u0131s\u0131yla d\u00fcnyada y\u00fckselen pazarlardan biri.” dedi.<\/p>\n
Or\u00e7an, yapay zekan\u0131n sekt\u00f6rdeki etkisinin giderek artt\u0131\u011f\u0131na i\u015faret ederek, teknoloji \u015firketlerinden ba\u015flayarak yapay zekan\u0131n bu teknolojiyi sa\u011flayan platformlar ve \u00fcr\u00fcn satmak isteyen markalar taraf\u0131ndan kullan\u0131lmas\u0131n\u0131n \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n da h\u0131zla de\u011fi\u015fti\u011fini vurgulayan Or\u00e7an, “Markalar\u0131n ki\u015fisel web sitesine gitmek, her birini tek tek ara\u015ft\u0131rmak durumunda kalmayacaks\u0131n\u0131z. Bunu yapay zekaya yaz\u0131p al\u0131\u015fveri\u015fi tamamlayarak \u00e7\u0131kacaks\u0131n\u0131z.” ifadesini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019de e-ticaret i\u015flem say\u0131s\u0131 son 5 y\u0131lda 1 milyardan 7 milyara y\u00fckselirken, sekt\u00f6r\u00fcn hacmi 100 milyar dolara ula\u015ft\u0131.<\/p>\n","protected":false},"author":2,"featured_media":21233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7320,1926,7321,75,676],"class_list":["post-21231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-dijitalekonomi","tag-eticaret","tag-teknoloji","tag-yapayzeka"],"yoast_head":"\n