{"id":15395,"date":"2026-03-30T11:18:25","date_gmt":"2026-03-30T08:18:25","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=15395"},"modified":"2026-03-30T13:48:14","modified_gmt":"2026-03-30T10:48:14","slug":"viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/","title":{"rendered":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d"},"content":{"rendered":"

G\u00fcvenli limanlar\u0131n vedas\u0131<\/strong><\/p>\n

Vizyoner \u0130\u015f Adamlar\u0131 Derne\u011fi (V\u0130AD) Genel Ba\u015fkan\u0131 Atilla Sinac\u0131, ekonomide ya\u015fanan son geli\u015fmelere ili\u015fkin bir a\u00e7\u0131klama yapt\u0131. A\u00e7\u0131klamas\u0131nda, \u00e7ok \u00f6nemli konulara de\u011finen V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131, k\u00fcresel ticaretin al\u0131\u015f\u0131lm\u0131\u015f denklemlerinin de\u011fi\u015fti\u011fini vurgulayarak, T\u00fcrk sanayicisinin uzun y\u0131llard\u0131r kriz d\u00f6nemlerinde d\u0131\u015f pazarlara y\u00f6nelerek ayakta kalmay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 ancak art\u0131k bu refleksin tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 ifade etti. Sinac\u0131, \u201cT\u00fcrk sanayicisi, genetik kodlar\u0131na i\u015flemi\u015f g\u00fc\u00e7l\u00fc bir hayatta kalma becerisine sahiptir. On y\u0131llard\u0131r i\u00e7 piyasada ne zaman bir daralma ya\u015fansa ne zaman d\u00f6viz krizi ya da talep yetersizli\u011fi kap\u0131y\u0131 \u00e7alsa, rotas\u0131n\u0131 h\u0131zla d\u0131\u015f pazarlara \u00e7evirmeyi ba\u015fard\u0131. \u2018\u0130\u00e7eride yoksa d\u0131\u015far\u0131da var\u2019 anlay\u0131\u015f\u0131yla yeni co\u011frafyalar ke\u015ffetmek, yeni kap\u0131lar a\u015f\u0131nd\u0131rmak bizim en temel refleksimiz oldu\u201d dedi.<\/p>\n

Sinac\u0131, bu yakla\u015f\u0131m\u0131n uzun y\u0131llar i\u015f d\u00fcnyas\u0131na diren\u00e7 kazand\u0131rd\u0131\u011f\u0131n\u0131 belirterek, bug\u00fcn gelinen noktada ayn\u0131 pusulan\u0131n art\u0131k do\u011fru y\u00f6n\u00fc g\u00f6stermedi\u011fini s\u00f6yledi ve \u201cBu refleks, k\u0131rk y\u0131l boyunca bizi bir\u00e7ok f\u0131rt\u0131nadan bir \u015fekilde sa\u011f salim \u00e7\u0131kard\u0131. Ancak bug\u00fcn, o \u00e7ok g\u00fcvendi\u011fimiz pusulan\u0131n art\u0131k do\u011fru y\u00f6n\u00fc g\u00f6stermedi\u011fi bir kav\u015faktay\u0131z. Sahne de\u011fi\u015fti, oyuncular de\u011fi\u015fti; en \u00f6nemlisi de oyunun kurallar\u0131 art\u0131k bizim y\u0131llard\u0131r al\u0131\u015ft\u0131\u011f\u0131m\u0131z kitaptan okunmuyor\u201d ifadelerini kulland\u0131.<\/p>\n

\u201c\u00c7in dominasyonu geleneksel \u00e7\u0131k\u0131\u015f yollar\u0131n\u0131 daraltt\u0131\u201d<\/strong><\/p>\n

Konu\u015fmas\u0131nda k\u00fcresel \u00fcretim ve tedarik zincirlerinde \u00c7in\u2019in artan etkisine dikkat \u00e7eken Sinac\u0131, yeni pazar bulman\u0131n art\u0131k yaln\u0131zca cesaret ve ili\u015fki a\u011f\u0131yla a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 dile getirdi ve \u201cEskiden yeni bir pazar bulmak, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde cesaret ve network meselesiydi. Bug\u00fcn ise bu denklemin \u00f6n\u00fcnde devasa bir engel duruyor: \u00c7in dominasyonu. Son be\u015f y\u0131lda k\u00fcresel \u00fcretim ve tedarik zincirleri \u00fczerinde kurulan bu ezici h\u00e2kimiyet, bizim geleneksel \u00e7\u0131k\u0131\u015f yollar\u0131m\u0131z\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde daraltt\u0131. Biz daha bir pazara ula\u015fmadan, o pazar\u0131n lojistik hatlar\u0131, fiyat dengeleri ve raf kapasiteleri \u00e7oktan bu b\u00fcy\u00fck g\u00fc\u00e7 taraf\u0131ndan konsolide edilmi\u015f oluyor\u201d dedi.<\/p>\n

Sinac\u0131, mevcut tabloda yaln\u0131zca yeni pazar bulman\u0131n yeterli olmad\u0131\u011f\u0131n\u0131 vurgulayarak, \u201cArt\u0131k yaln\u0131zca pazar bulmak yetmiyor; o pazarda rekabet edebilecek maliyet yap\u0131s\u0131na, teknolojik \u00e7evikli\u011fe ve stratejik haz\u0131rl\u0131\u011fa da sahip olmak gerekiyor\u201d diye konu\u015ftu.<\/p>\n

\u00c7in etkisinin yaln\u0131zca d\u0131\u015f pazarlarda de\u011fil, T\u00fcrkiye\u2019nin i\u00e7 pazar\u0131nda da \u00e7ok daha g\u00f6r\u00fcn\u00fcr hale geldi\u011fini belirten Sinac\u0131, \u201c\u00dcstelik meselenin daha can yak\u0131c\u0131 bir boyutu var. \u00c7in dominasyonu art\u0131k yaln\u0131zca ihracat pazarlar\u0131nda de\u011fil, kendi i\u00e7 piyasam\u0131zda da g\u00fc\u00e7l\u00fc bi\u00e7imde hissediliyor. En basit ara mal\u0131ndan sanayi tezg\u00e2h\u0131na kadar geni\u015f bir yelpazede, binlerce kilometrelik mesafeye ve g\u00fcmr\u00fck vergilerine ra\u011fmen rekabet etmekte zorlan\u0131yoruz. Kendi evimizde misafir konumuna d\u00fc\u015fmek, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en sert y\u00fczlerinden biridir\u201d \u015feklinde konu\u015ftu.<\/p>\n

Sinac\u0131, bu \u00e7ift tarafl\u0131 bask\u0131n\u0131n eski ihracat refleksini de zay\u0131flatt\u0131\u011f\u0131n\u0131 belirterek s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c\u00c7in\u2019in bu \u00e7ift tarafl\u0131 bask\u0131s\u0131, k\u0131rk y\u0131ll\u0131k \u2018ihracatla \u00e7\u0131k\u0131\u015f\u2019 ezberini zay\u0131flatt\u0131\u011f\u0131 gibi, i\u00e7 piyasaya s\u0131\u011f\u0131nma se\u00e7ene\u011fini de giderek etkisiz h\u00e2le getiriyor. Yeni d\u00fcnyada art\u0131k pazar bulmak bir sonu\u00e7 de\u011fil; \u00e7ok daha karma\u015f\u0131k bir stratejik satranc\u0131n ilk hamlesidir.\u201d<\/p>\n

Finansman darbo\u011faz\u0131: \u201c\u00dcretimden daha b\u00fcy\u00fck bir varolu\u015f meselesi\u201d<\/strong><\/p>\n

\u0130\u015f d\u00fcnyas\u0131n\u0131n yaln\u0131zca pazar bask\u0131s\u0131yla de\u011fil, finansman ko\u015fullar\u0131yla da a\u011f\u0131r bi\u00e7imde s\u0131nand\u0131\u011f\u0131n\u0131 s\u00f6yleyen Sinac\u0131, kaynaklara eri\u015fimde ya\u015fanan zorluklar\u0131n \u015firketleri k\u0131r\u0131lgan hale getirdi\u011fini ifade etti. Ba\u015fkan Sinac\u0131, \u201cSanayicimizin omuzlar\u0131ndaki y\u00fck yaln\u0131zca pazar bask\u0131s\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. Bug\u00fcn finansman ko\u015fullar\u0131, \u00fcretimin kendisinden daha b\u00fcy\u00fck bir varolu\u015f meselesine d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Finansal kaynaklara eri\u015fimin bu denli zorla\u015ft\u0131\u011f\u0131, sermaye maliyetinin k\u00e2r marjlar\u0131n\u0131 yuttu\u011fu bir d\u00f6nemde \u015firketleri ayakta tutmak adeta bir akrobasi faaliyetine d\u00f6n\u00fc\u015f\u00fcyor\u201d dedi.<\/p>\n

Sinac\u0131, finansal y\u00f6netimde yap\u0131lan en k\u00fc\u00e7\u00fck hatan\u0131n dahi ciddi sonu\u00e7lar do\u011furabilece\u011fine i\u015faret ederek, \u201cKrediye eri\u015fimden kur riskine, nakit ak\u0131\u015f\u0131 y\u00f6netiminden bor\u00e7 yap\u0131land\u0131rma s\u00fcre\u00e7lerine kadar her ba\u015fl\u0131k, hata kabul etmeyen bir may\u0131n tarlas\u0131n\u0131 and\u0131r\u0131yor\u201d ifadelerini kulland\u0131.<\/p>\n

\u015eirketlerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn bu s\u00fcreci tek ba\u015f\u0131na y\u00f6netmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirten Sinac\u0131, profesyonel finansal mimarinin \u00f6nemine dikkat \u00e7ekti. \u201c\u015eirketlerimizin \u00f6nemli bir b\u00f6l\u00fcm\u00fc bu finansal labirentte tek ba\u015f\u0131na yol bulmaya \u00e7al\u0131\u015f\u0131yor. Oysa ger\u00e7ek \u015fu ki; profesyonel bir finansal mimari ve stratejik rehberlik olmadan bu labirentten \u00e7\u0131k\u0131\u015f \u00e7ok daha zor h\u00e2le geliyor. Finansman art\u0131k yaln\u0131zca bir muhasebe kalemi de\u011fil, do\u011frudan stratejik y\u00f6netimin merkezinde yer alan belirleyici bir ba\u015fl\u0131k haline d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr\u201d diye konu\u015ftu.<\/p>\n

\u201cK\u00f6rfez eksenli yeni bir maliyet \u015foku kap\u0131da\u201d<\/strong><\/p>\n

K\u00fcresel ticaret hatlar\u0131n\u0131n yeni bir sars\u0131nt\u0131yla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funu s\u00f6yleyen Sinac\u0131, K\u00f6rfez merkezli geli\u015fmelerin bir\u00e7ok sekt\u00f6r\u00fc etkileme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. \u201cZaten zorlanan k\u00fcresel ticaret hatlar\u0131, \u015fimdi de K\u00f6rfez eksenli yeni bir maliyet \u015fokuyla kar\u015f\u0131 kar\u015f\u0131ya. Sessiz ilerleyen ama etkisi derin olacak bu sars\u0131nt\u0131, yaln\u0131zca o b\u00f6lgeyle do\u011frudan ticaret yapanlar\u0131 de\u011fil, neredeyse b\u00fct\u00fcn sekt\u00f6rleri etkileme potansiyeli ta\u015f\u0131yor. Enerji fiyatlar\u0131ndan lojistik g\u00fczerg\u00e2hlar\u0131n g\u00fcvenli\u011fine kadar pek \u00e7ok ba\u015fl\u0131k yeniden tart\u0131\u015f\u0131l\u0131yor\u201d dedi.<\/p>\n

Sinac\u0131, s\u00f6z konusu s\u00fcrecin bir\u00e7ok ba\u015fl\u0131kta bask\u0131 olu\u015fturaca\u011f\u0131n\u0131 kaydederek, \u201cBu kriz; turizmden profesyonel hizmetlere, kimya sanayiinden ta\u015f\u0131mac\u0131l\u0131\u011fa kadar bir\u00e7ok alan \u00fczerinde bask\u0131 olu\u015fturacakt\u0131r. \u0130hra\u00e7 pazarlar\u0131ndaki daralma ve maliyet art\u0131\u015flar\u0131, haz\u0131rl\u0131ks\u0131z yakalanan yap\u0131lar i\u00e7in ciddi sonu\u00e7lar do\u011furabilir. Bu f\u0131rt\u0131nada sadece limanda beklemek yetmez; geminin g\u00f6vdesini yeni dalga boylar\u0131na g\u00f6re g\u00fc\u00e7lendirmek gerekir\u201d ifadelerini kulland\u0131.<\/p>\n

Marjlarda alarm: \u201cVerimlilik art\u0131\u015f\u0131 ve \u00f6l\u00e7ek b\u00fcy\u00fctme \u015fart\u201d<\/strong><\/p>\n

K\u00e2r marjlar\u0131ndaki daralman\u0131n g\u00f6z ard\u0131 edilemeyecek bir a\u015famaya geldi\u011fini belirten Sinac\u0131, maliyet bask\u0131s\u0131n\u0131n \u015firket bilan\u00e7olar\u0131n\u0131 do\u011frudan etkiledi\u011fini s\u00f6yledi. Genel Ba\u015fkan Sinac\u0131, \u201cG\u00f6z ard\u0131 edilemeyecek en ac\u0131 ger\u00e7eklerden biri \u015fudur: K\u00e2r marjlar\u0131m\u0131z her ge\u00e7en g\u00fcn biraz daha incelmektedir. Hammadde, enerji, i\u015f\u00e7ilik ve finansman maliyetleri y\u00fckselirken; sat\u0131\u015f fiyatlar\u0131 \u00fczerindeki bask\u0131 kazan\u00e7lar\u0131 eritiyor\u201d dedi.<\/p>\n

Sinac\u0131, bu tabloya kar\u015f\u0131 iki temel \u00e7\u0131k\u0131\u015f yolunun bulundu\u011funu belirterek, \u201cBu erimeye kar\u015f\u0131 elimizde iki temel ara\u00e7 bulunuyor: verimlilik art\u0131\u015f\u0131 ve \u00f6l\u00e7ek b\u00fcy\u00fctme. Geleneksel \u00fcretim modelleriyle ve eski usul y\u00f6netim anlay\u0131\u015f\u0131yla bu bask\u0131ya direnmek art\u0131k \u00e7ok zor. Dijitalle\u015fme, teknolojik d\u00f6n\u00fc\u015f\u00fcm ve \u00f6l\u00e7ek ekonomisi bug\u00fcn bir tercih de\u011fil, adeta bir can simididir. Bunu ertelemek, zamanla yar\u0131\u015f\u0131 daha ba\u015flamadan kaybetmek anlam\u0131na gelir\u201d diye konu\u015ftu.<\/p>\n

STK\u2019lara yeni rol \u00e7a\u011fr\u0131s\u0131<\/strong><\/p>\n

\u0130\u015f d\u00fcnyas\u0131n\u0131n \u00e7at\u0131 kurulu\u015flar\u0131na da mesaj veren Sinac\u0131, oda, borsa ve sivil toplum kurulu\u015flar\u0131n\u0131n art\u0131k klasik g\u00f6rev tan\u0131mlar\u0131yla yetinemeyece\u011fini s\u00f6yledi. \u201cT\u00fcm bu tablo, i\u015f d\u00fcnyas\u0131n\u0131n \u00e7at\u0131 kurulu\u015flar\u0131na \u00f6nemli ve ertelenemez bir sorumluluk y\u00fckl\u00fcyor. Ancak sahaya bakt\u0131\u011f\u0131m\u0131zda, STK\u2019lar ile oda ve borsalar\u0131n bir k\u0131sm\u0131n\u0131n h\u00e2l\u00e2 daha geleneksel g\u00f6rev tan\u0131mlar\u0131 i\u00e7inde kald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Evrak s\u00fcre\u00e7lerini y\u00fcr\u00fctmek, d\u00f6nemsel e\u011fitimler d\u00fczenlemek ya da genel \u00e7er\u00e7eveli seminerler vermek elbette k\u0131ymetlidir; ancak bug\u00fcn\u00fcn h\u0131zla de\u011fi\u015fen ekonomik \u015fartlar\u0131nda bunlar art\u0131k tek ba\u015f\u0131na yeterli de\u011fildir\u201d dedi.<\/p>\n

Sinac\u0131, ger\u00e7ek rehberli\u011fin yol a\u00e7mak ve belirsizlikleri azaltmak anlam\u0131na geldi\u011fini belirterek, \u201c\u00c7\u00fcnk\u00fc g\u00fcn\u00fcm\u00fczde rehberlik, yaln\u0131zca mevcut i\u015fleyi\u015fi s\u00fcrd\u00fcrmekten ibaret de\u011fildir. As\u0131l rehberlik; sanayicinin ve giri\u015fimcinin \u00f6n\u00fcn\u00fc a\u00e7mak, belirsizlikleri azaltmak, stratejik ufuk sunmak ve \u00e7\u00f6z\u00fcm \u00fcretme kapasitesini g\u00fc\u00e7lendirmektir. \u0130\u015f d\u00fcnyas\u0131n\u0131n sesini yaln\u0131zca sorunlar\u0131 dile getirerek de\u011fil, somut projeler, veriye dayal\u0131 \u00f6neriler ve yap\u0131c\u0131 bir temsil anlay\u0131\u015f\u0131yla daha etkili bi\u00e7imde duyurmakt\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n

V\u0130AD olarak bu noktada bir paradigma de\u011fi\u015fimini savunduklar\u0131n\u0131 s\u00f6yleyen Sinac\u0131, \u201cVizyoner \u0130\u015f Adamlar\u0131 Derne\u011fi olarak biz, tam da bu noktada bir paradigma de\u011fi\u015fimine ihtiya\u00e7 oldu\u011funa inan\u0131yoruz. STK\u2019lar\u0131n, oda ve borsalar\u0131n yaln\u0131zca mevcut d\u00fczeni s\u00fcrd\u00fcren yap\u0131lar de\u011fil; \u00fcyelerine y\u00f6n g\u00f6steren, d\u00f6n\u00fc\u015f\u00fcm\u00fc okuyabilen, riskleri \u00f6nceden g\u00f6rebilen ve gelece\u011fi birlikte in\u015fa etme iradesi ortaya koyan kurumlar h\u00e2line gelmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.<\/p>\n

\u201cDenklem de\u011fi\u015fti, yeni \u015feyler s\u00f6ylemek zorunday\u0131z\u201d<\/strong><\/p>\n

Konu\u015fmas\u0131n\u0131n sonunda V\u0130AD\u2019\u0131n iddias\u0131n\u0131 ve yakla\u015f\u0131m\u0131n\u0131 \u00f6zetleyen Sinac\u0131, yeni d\u00f6nemde \u00e7\u00f6z\u00fcm \u00fcreten birlikteliklerin \u00f6nemine i\u015faret etti ve \u201cBiz, i\u015f d\u00fcnyas\u0131ndaki bu s\u0131k\u0131\u015fm\u0131\u015fl\u0131\u011fa yeni bir soluk getirme iddias\u0131yla yola \u00e7\u0131kt\u0131k. \u015eirketlere yaln\u0131zca sorunlar\u0131n\u0131 hat\u0131rlatan de\u011fil, o sorunlar\u0131 a\u015fabilmeleri i\u00e7in etkili birliktelikler kuran, stratejik rehberlik sunan ve \u00e7\u00f6z\u00fcm \u00fcreten bir STK modelini benimsiyoruz\u201d dedi.<\/p>\n

Sinac\u0131, s\u00f6zlerini \u015fu ifadelerle tamamlad\u0131: \u201c\u00c7\u00fcnk\u00fc denklem de\u011fi\u015fti. Eskiden sonucu belirleyen de\u011fi\u015fkenlerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc art\u0131k yok. Eski al\u0131\u015fkanl\u0131klarla, eski parametrelerle ayn\u0131 sonu\u00e7lar\u0131 almay\u0131 beklemek art\u0131k rasyonel de\u011fildir. Denklemin bug\u00fcnk\u00fc \u00e7\u0131kt\u0131lar\u0131, d\u00fcn\u00fcn girdileriyle a\u00e7\u0131klanam\u0131yor. S\u00f6z\u00fcn \u00f6z\u00fc; yeni \u015feyler s\u00f6ylemek, yeni yollar a\u00e7mak ve bu yeni denklemde kendi yerimizi sa\u011flamla\u015ft\u0131rmak zorunday\u0131z.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n art\u0131k eski reflekslerle yol alamayaca\u011f\u0131n\u0131 belirterek, k\u00fcresel rekabette de\u011fi\u015fen dengeler, \u00c7in\u2019in \u00e7ift y\u00f6nl\u00fc bask\u0131s\u0131, finansman darbo\u011faz\u0131 ve daralan k\u00e2r marjlar\u0131 kar\u015f\u0131s\u0131nda yeni bir stratejik yakla\u015f\u0131m\u0131n zorunlu hale geldi\u011fini s\u00f6yledi. <\/p>\n","protected":false},"author":2,"featured_media":15397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3599,5852,5849,5851,5850,3598,5848],"class_list":["post-15395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-atillasinaci","tag-dispazarlar","tag-genelbaskaniatillasinaci","tag-krizdonemleri","tag-turksanayici","tag-viad","tag-vizyonerisadamlaridernegi"],"yoast_head":"\nV\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n art\u0131k eski reflekslerle yol alamayaca\u011f\u0131n\u0131 belirterek, k\u00fcresel rekabette de\u011fi\u015fen dengeler, \u00c7in\u2019in \u00e7ift y\u00f6nl\u00fc bask\u0131s\u0131, finansman darbo\u011faz\u0131 ve daralan k\u00e2r marjlar\u0131 kar\u015f\u0131s\u0131nda yeni bir stratejik yakla\u015f\u0131m\u0131n zorunlu hale geldi\u011fini s\u00f6yledi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/\" \/>\n<meta property=\"og:site_name\" content=\"Merceknet Haber\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/merceknet\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T08:18:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T10:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hamdi Ba\u011fc\u0131\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/merceknethaber\" \/>\n<meta name=\"twitter:site\" content=\"@merceknethaber\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hamdi Ba\u011fc\u0131\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/\"},\"author\":{\"name\":\"Hamdi Ba\u011fc\u0131\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#\\\/schema\\\/person\\\/28c60df0a00241899776a580cb9db4f5\"},\"headline\":\"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d\",\"datePublished\":\"2026-03-30T08:18:25+00:00\",\"dateModified\":\"2026-03-30T10:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/\"},\"wordCount\":1747,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg\",\"keywords\":[\"AtillaSinac\u0131\",\"D\u0131\u015fPazarlar\",\"GenelBa\u015fkan\u0131AtillaSinac\u0131\",\"KrizD\u00f6nemleri\",\"T\u00fcrkSanayici\",\"V\u0130AD\",\"Vizyoner\u0130\u015fAdamlar\u0131Derne\u011fi\"],\"articleSection\":[\"Ekonomi\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/\",\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/\",\"name\":\"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg\",\"datePublished\":\"2026-03-30T08:18:25+00:00\",\"dateModified\":\"2026-03-30T10:48:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg\",\"contentUrl\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/2026\\\/03\\\/30\\\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/\",\"name\":\"Merceknet\",\"description\":\"T\u00fcrkiye'nin ba\u011f\u0131ms\u0131z internet haber gazetesi\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#organization\",\"name\":\"Merceknet Haber\",\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/868ee895-9395-465e-bb2e-00afb6ea7c41-md-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/868ee895-9395-465e-bb2e-00afb6ea7c41-md-2.jpeg\",\"width\":800,\"height\":533,\"caption\":\"Merceknet Haber\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/merceknet\",\"https:\\\/\\\/x.com\\\/merceknethaber\",\"https:\\\/\\\/www.linkedin.com\\\/feed\\\/\",\"https:\\\/\\\/www.instagram.com\\\/merceknethaber\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@merceknet\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/#\\\/schema\\\/person\\\/2b640179dc328e9c37cb64df4f6c3fe7\",\"name\":\"Av. \u00d6zge \u00d6zmen Korkut\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g\",\"caption\":\"Av. \u00d6zge \u00d6zmen Korkut\"},\"sameAs\":[\"av.ozgeozmenkorkut\"],\"url\":\"https:\\\/\\\/www.merceknet.com\\\/tr\\\/author\\\/ozgeozmen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/","og_locale":"tr_TR","og_type":"article","og_title":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber","og_description":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n art\u0131k eski reflekslerle yol alamayaca\u011f\u0131n\u0131 belirterek, k\u00fcresel rekabette de\u011fi\u015fen dengeler, \u00c7in\u2019in \u00e7ift y\u00f6nl\u00fc bask\u0131s\u0131, finansman darbo\u011faz\u0131 ve daralan k\u00e2r marjlar\u0131 kar\u015f\u0131s\u0131nda yeni bir stratejik yakla\u015f\u0131m\u0131n zorunlu hale geldi\u011fini s\u00f6yledi.","og_url":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/","og_site_name":"Merceknet Haber","article_publisher":"https:\/\/www.facebook.com\/merceknet","article_author":"https:\/\/www.facebook.com\/merceknet","article_published_time":"2026-03-30T08:18:25+00:00","article_modified_time":"2026-03-30T10:48:14+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg","type":"image\/jpeg"}],"author":"Hamdi Ba\u011fc\u0131","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/merceknethaber","twitter_site":"@merceknethaber","twitter_misc":{"Yazan:":"Hamdi Ba\u011fc\u0131","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#article","isPartOf":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/"},"author":{"name":"Hamdi Ba\u011fc\u0131","@id":"https:\/\/www.merceknet.com\/tr\/#\/schema\/person\/28c60df0a00241899776a580cb9db4f5"},"headline":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d","datePublished":"2026-03-30T08:18:25+00:00","dateModified":"2026-03-30T10:48:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/"},"wordCount":1747,"commentCount":0,"publisher":{"@id":"https:\/\/www.merceknet.com\/tr\/#organization"},"image":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg","keywords":["AtillaSinac\u0131","D\u0131\u015fPazarlar","GenelBa\u015fkan\u0131AtillaSinac\u0131","KrizD\u00f6nemleri","T\u00fcrkSanayici","V\u0130AD","Vizyoner\u0130\u015fAdamlar\u0131Derne\u011fi"],"articleSection":["Ekonomi"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/","url":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/","name":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d - Merceknet Haber","isPartOf":{"@id":"https:\/\/www.merceknet.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#primaryimage"},"image":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg","datePublished":"2026-03-30T08:18:25+00:00","dateModified":"2026-03-30T10:48:14+00:00","breadcrumb":{"@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#primaryimage","url":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg","contentUrl":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/03\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda_910166d.jpg","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.merceknet.com\/tr\/2026\/03\/30\/viad-genel-baskani-atilla-sinaci-kirk-yillik-ezber-bozuldu-turk-is-dunyasi-yeni-bir-anlayis-gelistirmek-zorunda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.merceknet.com\/tr\/"},{"@type":"ListItem","position":2,"name":"V\u0130AD Genel Ba\u015fkan\u0131 Atilla Sinac\u0131: \u201cK\u0131rk y\u0131ll\u0131k ezber bozuldu, T\u00fcrk i\u015f d\u00fcnyas\u0131 yeni bir anlay\u0131\u015f geli\u015ftirmek zorunda\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.merceknet.com\/tr\/#website","url":"https:\/\/www.merceknet.com\/tr\/","name":"Merceknet","description":"T\u00fcrkiye'nin ba\u011f\u0131ms\u0131z internet haber gazetesi","publisher":{"@id":"https:\/\/www.merceknet.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.merceknet.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.merceknet.com\/tr\/#organization","name":"Merceknet Haber","url":"https:\/\/www.merceknet.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.merceknet.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/01\/868ee895-9395-465e-bb2e-00afb6ea7c41-md-2.jpeg","contentUrl":"https:\/\/www.merceknet.com\/tr\/wp-content\/uploads\/2026\/01\/868ee895-9395-465e-bb2e-00afb6ea7c41-md-2.jpeg","width":800,"height":533,"caption":"Merceknet Haber"},"image":{"@id":"https:\/\/www.merceknet.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/merceknet","https:\/\/x.com\/merceknethaber","https:\/\/www.linkedin.com\/feed\/","https:\/\/www.instagram.com\/merceknethaber\/","https:\/\/www.youtube.com\/@merceknet"]},{"@type":"Person","@id":"https:\/\/www.merceknet.com\/tr\/#\/schema\/person\/2b640179dc328e9c37cb64df4f6c3fe7","name":"Av. \u00d6zge \u00d6zmen Korkut","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/912ed4ebd13e18a5c6cc95aecd61f4ea14b40ce2626de4b61bcf4d9bffb62cd4?s=96&d=mm&r=g","caption":"Av. \u00d6zge \u00d6zmen Korkut"},"sameAs":["av.ozgeozmenkorkut"],"url":"https:\/\/www.merceknet.com\/tr\/author\/ozgeozmen\/"}]}},"views":314,"_links":{"self":[{"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/posts\/15395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/comments?post=15395"}],"version-history":[{"count":1,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/posts\/15395\/revisions"}],"predecessor-version":[{"id":15398,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/posts\/15395\/revisions\/15398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/media\/15397"}],"wp:attachment":[{"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/media?parent=15395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/categories?post=15395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merceknet.com\/tr\/wp-json\/wp\/v2\/tags?post=15395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}