T\u00fcrkiye ikinci el otomotiv piyasas\u0131nda, sahadaki ekonomik ger\u00e7eklikle dijital platformlarda olu\u015fan fiyatlar aras\u0131ndaki fark\u0131n giderek b\u00fcy\u00fcd\u00fc\u011f\u00fc belirtiliyor. Sekt\u00f6r temsilcileri, \u00f6zellikle ilan sitelerinde olu\u015fan yapay fiyat seviyelerinin piyasada ger\u00e7ek de\u011fer alg\u0131s\u0131n\u0131 zay\u0131flatt\u0131\u011f\u0131n\u0131 savunuyor.<\/p>\n
Ekonomik ger\u00e7eklikle ilan fiyatlar\u0131 aras\u0131ndaki makas a\u00e7\u0131l\u0131yor<\/strong><\/p>\n Otomerkezi.net CEO\u2019su Muhammed Ali Karaka\u015f, ikinci el ara\u00e7 piyasas\u0131nda dijital platformlarda olu\u015fan suni fiyatlamalar\u0131n art\u0131k yaln\u0131zca bir piyasa davran\u0131\u015f\u0131 de\u011fil, do\u011frudan sistemik bir sorun haline geldi\u011fini ifade etti. Karaka\u015f, \u201cSanal fiyatlar piyasay\u0131 kilitliyor, ger\u00e7ek de\u011fer alg\u0131s\u0131 kayboldu\u201d de\u011ferlendirmesinde bulundu.<\/p>\n Karaka\u015f, mevcut tabloda ayl\u0131k finansman maliyetlerinin y\u00fczde 4\u2019e, operasyonel giderlerin ise y\u00fczde 2 seviyelerine ula\u015ft\u0131\u011f\u0131n\u0131 belirterek, toplam sermaye maliyetinin y\u00fczde 6\u2019lar\u0131 buldu\u011fu bir ortamda fiyatlar\u0131n gev\u015fememesinin ekonomik ak\u0131lla a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 s\u00f6yledi. Y\u00fcksek stok maliyetine ra\u011fmen fiyatlar\u0131n a\u015fa\u011f\u0131 gelmemesinin nedeninin ger\u00e7ek talepten \u00e7ok, dijital platformlarda olu\u015fan suni fiyat alg\u0131s\u0131 oldu\u011funu savundu.<\/p>\n Piyasa deneme tahtas\u0131na d\u00f6n\u00fc\u015ft\u00fc<\/strong><\/p>\n \u0130lan platformlar\u0131nda g\u00f6r\u00fclen \u00e7ok say\u0131da fiyat\u0131n i\u015flem g\u00f6rmeyen ancak piyasay\u0131 yukar\u0131 \u00e7eken birer referans rakama d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc kaydeden Karaka\u015f, bu durumun piyasa i\u015fleyi\u015fini bozdu\u011funu belirtti. Kontrols\u00fcz ilan giri\u015flerinin piyasay\u0131 bir test alan\u0131na \u00e7evirdi\u011fini dile getiren Karaka\u015f, ara\u00e7 sahiplerinin herhangi bir stok maliyeti \u00fcstlenmeden istedikleri fiyat\u0131 yazarak piyasay\u0131 denedi\u011fini, bunun da ger\u00e7ek sat\u0131\u015f verileriyle ilan fiyatlar\u0131 aras\u0131ndaki makas\u0131 daha da a\u00e7t\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n Yapay fiyat ortam\u0131 en \u00e7ok t\u00fcketiciyi etkiliyor<\/strong><\/p>\n S\u00f6z konusu tablonun en b\u00fcy\u00fck etkisinin t\u00fcketici \u00fczerinde hissedildi\u011fini belirten Karaka\u015f, ger\u00e7ek al\u0131c\u0131n\u0131n yapay fiyat ortam\u0131nda do\u011fru referans bulmakta zorland\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bu nedenle baz\u0131 vatanda\u015flar\u0131n piyasadan \u00e7ekildi\u011fini, baz\u0131lar\u0131n\u0131n ise ger\u00e7e\u011fi yans\u0131tmayan seviyelerden i\u015flem yapmak zorunda kald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n Dijitalle\u015fme fiyat alg\u0131s\u0131n\u0131 de\u011fi\u015ftirdi<\/strong><\/p>\n \u0130kinci el pazar\u0131nda en kritik k\u0131r\u0131lman\u0131n fiyat alg\u0131s\u0131n\u0131n kayb\u0131 oldu\u011funu ifade eden Karaka\u015f, ge\u00e7mi\u015fte piyasan\u0131n normalinin al\u0131c\u0131 ile sat\u0131c\u0131n\u0131n bulu\u015ftu\u011fu ger\u00e7ek i\u015flem fiyat\u0131 oldu\u011funu, bug\u00fcn ise sat\u0131lmayan ancak ekranlarda yer alan rakamlar\u0131n yeni normal gibi alg\u0131land\u0131\u011f\u0131n\u0131 kaydetti. Bu durumun piyasa sa\u011fl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan ciddi risk ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n \u00c7\u00f6z\u00fcm i\u00e7in \u015feffafl\u0131k ve ilan disiplini \u00e7a\u011fr\u0131s\u0131<\/strong><\/p>\n Karaka\u015f, \u00e7\u00f6z\u00fcm i\u00e7in dijital platformlarda daha \u015feffaf ve disiplinli bir yap\u0131ya ihtiya\u00e7 oldu\u011funu belirtti. Buna g\u00f6re, ilan kald\u0131r\u0131lmadan \u00f6nce ger\u00e7ekle\u015fen sat\u0131\u015f fiyat\u0131n\u0131n anonim bi\u00e7imde payla\u015f\u0131lmas\u0131, piyasa \u015fartlar\u0131n\u0131n \u00fczerinde fiyatlanan spek\u00fclatif ilanlar\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131, uzun s\u00fcre sat\u0131lamayan ara\u00e7larda indirimli fiyat g\u00fcncellemesinin zorunlu hale getirilmesi ve fahi\u015f fiyat art\u0131\u015flar\u0131n\u0131n kontrol alt\u0131na al\u0131nmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n Sa\u011fl\u0131kl\u0131 piyasa i\u00e7in ortak hareket vurgusu<\/strong><\/p>\n Sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan kamu, platformlar ve sekt\u00f6r oyuncular\u0131n\u0131n ortak hareket etmesi gerekti\u011fini vurgulayan Karaka\u015f, ikinci el otomotiv pazar\u0131nda sa\u011fl\u0131kl\u0131 fiyat olu\u015fumunun yaln\u0131zca sekt\u00f6r i\u00e7in de\u011fil, makro ekonomik dengeler a\u00e7\u0131s\u0131ndan da \u00f6nemli oldu\u011funu belirtti. Dijitalle\u015fmenin suistimal i\u00e7in de\u011fil, \u015feffafl\u0131k, kolayl\u0131k ve g\u00fcven i\u00e7in kullan\u0131lmas\u0131 gerekti\u011fini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":" Otomerkezi.net CEO\u2019su Muhammed Ali Karaka\u015f, ikinci el otomotiv piyasas\u0131nda dijital ilan platformlar\u0131nda olu\u015fan suni fiyatlar\u0131n ger\u00e7ek piyasa dengesini bozdu\u011funu belirtti. Karaka\u015f, ilan fiyatlar\u0131yla ger\u00e7ek sat\u0131\u015f rakamlar\u0131 aras\u0131ndaki fark\u0131n hem sekt\u00f6r\u00fc hem de t\u00fcketiciyi olumsuz etkiledi\u011fini s\u00f6yledi.<\/p>\n","protected":false},"author":2,"featured_media":14539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[5593,5592,4596,5591,60],"class_list":["post-14538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-arac-ilanlari","tag-dijital-fiyatlama","tag-ikinci-el-arac","tag-otomotiv-piyasasi","tag-tuketici"],"yoast_head":"\n