Eczac\u0131ba\u015f\u0131 Toplulu\u011fu, T\u00fcrkiye temizlik ka\u011f\u0131tlar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen \u015firketlerinden Sanipak\u2019\u0131n, Malezya merkezli Arch Peninsula Sdn Bhd\u2019ye (AP) devri i\u00e7in anla\u015fmaya vard\u0131\u011f\u0131n\u0131 duyurdu. Sat\u0131\u015f bedelinin 600 milyon dolar oldu\u011fu a\u00e7\u0131kland\u0131.<\/p>\n
Taraflar aras\u0131nda imzalanan anla\u015fma, Rekabet Kurulu ba\u015fta olmak \u00fczere ilgili d\u00fczenleyici kurumlar\u0131n onaylar\u0131n\u0131n ard\u0131ndan tamamlanacak.<\/p>\n
Eczac\u0131ba\u015f\u0131 Toplulu\u011fu CEO\u2019su Burak Sevileng\u00fcl, ki\u015fisel hijyen \u00fcr\u00fcnleri alan\u0131nda 1969 y\u0131l\u0131nda \u0130pek Ka\u011f\u0131t ismiyle ba\u015flad\u0131klar\u0131 yolculukta T\u00fcrkiye\u2019nin sevilen ve \u00f6nc\u00fc markalar\u0131n\u0131 olu\u015fturduklar\u0131n\u0131 belirtti. Sevileng\u00fcl, Sanipak\u2019\u0131n k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fcme potansiyelini en iyi \u015fekilde de\u011ferlendirebilecek g\u00fc\u00e7l\u00fc bir uluslararas\u0131 oyuncuyla yeni bir d\u00f6neme girdi\u011fine inand\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n
Bu ad\u0131m\u0131n, T\u00fcrkiye\u2019den do\u011fan Sanipak markalar\u0131n\u0131n d\u00fcnya pazarlar\u0131na daha g\u00fc\u00e7l\u00fc a\u00e7\u0131lmas\u0131n\u0131 ve milyonlarca yeni haneye ula\u015fmas\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 ifade eden Sevileng\u00fcl, anla\u015fman\u0131n ayn\u0131 zamanda Eczac\u0131ba\u015f\u0131 Toplulu\u011fu\u2019nun aktif portf\u00f6y y\u00f6netimi yakla\u015f\u0131m\u0131n\u0131n bir sonucu oldu\u011funu ve yeni yat\u0131r\u0131m f\u0131rsatlar\u0131 a\u00e7\u0131s\u0131ndan da itici g\u00fc\u00e7 olu\u015fturaca\u011f\u0131n\u0131 kaydetti.<\/p>\n
Sanipak CEO\u2019su B\u00fclent Kozlu ise anla\u015fman\u0131n \u015firketin b\u00f6lgesel oyuncu olma yolculu\u011funa \u00f6nemli ivme kazand\u0131raca\u011f\u0131n\u0131 vurgulad\u0131. Kozlu, AP\u2019nin k\u00fcresel \u00fcretim g\u00fcc\u00fc ve dikey entegrasyon yetkinli\u011finin, Sanipak\u2019\u0131n g\u00fc\u00e7l\u00fc markalar\u0131 ve operasyonel altyap\u0131s\u0131yla birle\u015fmesinin \u00f6nemli bir sinerji yarataca\u011f\u0131n\u0131 dile getirdi.<\/p>\n
Yat\u0131r\u0131m grubunun K\u00fcresel T\u00fcketici Kurulu E\u015f Ba\u015fkan\u0131 Nishant Grover da sat\u0131n alman\u0131n, g\u00fc\u00e7l\u00fc yerel konuma sahip pazar lideri markalara yat\u0131r\u0131m yapma stratejilerinin bir par\u00e7as\u0131 oldu\u011funu belirtti. Grover, anla\u015fman\u0131n hem ev sahibi hem de yat\u0131r\u0131mc\u0131 \u00fclkelerde ticaret ve ekonomik b\u00fcy\u00fcmeye katk\u0131 sunmas\u0131n\u0131 beklediklerini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Eczac\u0131ba\u015f\u0131 Toplulu\u011fu, temizlik ka\u011f\u0131tlar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nemli oyuncular\u0131ndan Sanipak\u2019\u0131n 600 milyon dolar bedelle Malezya merkezli Arch Peninsula Sdn Bhd\u2019ye devri i\u00e7in anla\u015fmaya vard\u0131.<\/p>\n","protected":false},"author":2,"featured_media":14191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[5497,5500,5498,5499],"class_list":["post-14188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-eczacibasi","tag-malezya","tag-sanipak","tag-satinalma"],"yoast_head":"\n