{"id":14028,"date":"2026-03-23T13:02:09","date_gmt":"2026-03-23T10:02:09","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=14028"},"modified":"2026-03-23T13:02:09","modified_gmt":"2026-03-23T10:02:09","slug":"garanti-bbvaya-euromoneyden-ozel-bankacilikta-uluslararasi-basari-odulu","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/03\/23\/garanti-bbvaya-euromoneyden-ozel-bankacilikta-uluslararasi-basari-odulu\/","title":{"rendered":"Garanti BBVA\u2019ya Euromoney\u2019den \u00f6zel bankac\u0131l\u0131kta uluslararas\u0131 ba\u015far\u0131 \u00f6d\u00fcl\u00fc"},"content":{"rendered":"

Euromoney\u2019den Garanti BBVA\u2019ya prestijli \u00f6d\u00fcl<\/h2>\n

Garanti BBVA, d\u00fcnyan\u0131n \u00f6nde gelen finans yay\u0131nlar\u0131ndan Euromoney taraf\u0131ndan d\u00fczenlenen Euromoney \u00d6zel Bankac\u0131l\u0131k \u00d6d\u00fclleri 2026 kapsam\u0131nda \u201c\u00d6zel Bankac\u0131l\u0131k Alan\u0131nda T\u00fcrkiye\u2019nin En \u0130yi Uluslararas\u0131 Bankas\u0131\u201d se\u00e7ildi.<\/p>\n

\u00d6zel bankac\u0131l\u0131k ve varl\u0131k y\u00f6netimi sekt\u00f6r\u00fcn\u00fcn en sayg\u0131n \u00f6d\u00fcl programlar\u0131 aras\u0131nda g\u00f6sterilen Euromoney Private Banking Awards, kurumlar\u0131 m\u00fc\u015fteri deneyimi, stratejik uygulama ba\u015far\u0131s\u0131, \u00fcr\u00fcn ve hizmet kalitesi ile inovasyon kapasitesi gibi \u00e7ok say\u0131da ba\u015fl\u0131kta de\u011ferlendiriyor.<\/p>\n

M\u00fc\u015fteri odakl\u0131 model \u00f6d\u00fcl getirdi<\/h2>\n

Garanti BBVA, \u00f6zel bankac\u0131l\u0131k alan\u0131nda geli\u015ftirdi\u011fi m\u00fc\u015fteri odakl\u0131 hizmet modeli, g\u00fc\u00e7l\u00fc yat\u0131r\u0131m \u00fcr\u00fcnleri mimarisi, dijital kabiliyetleri ve ki\u015fiselle\u015ftirilmi\u015f dan\u0131\u015fmanl\u0131k yakla\u015f\u0131m\u0131yla bu prestijli \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n

Bankan\u0131n, \u201cRadikal M\u00fc\u015fteri Perspektifi\u201d yakla\u015f\u0131m\u0131 \u00e7er\u00e7evesinde \u015fekillendirdi\u011fi \u00e7ok boyutlu hizmet modelinin, uluslararas\u0131 \u00f6l\u00e7ekte takdir g\u00f6rd\u00fc\u011f\u00fc belirtildi.<\/p>\n

\u201cFark yaratan unsur, m\u00fc\u015fteriyi ger\u00e7ekten anlamak\u201d<\/h2>\n

Garanti BBVA Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ceren Acer Kezik, \u00f6d\u00fcle ili\u015fkin de\u011ferlendirmesinde \u00f6zel bankac\u0131l\u0131kta fark yaratan unsurun yaln\u0131zca g\u00fc\u00e7l\u00fc yat\u0131r\u0131m \u00e7\u00f6z\u00fcmleri de\u011fil, m\u00fc\u015fteriyi ger\u00e7ekten anlayan ki\u015fiselle\u015ftirilmi\u015f bir bankac\u0131l\u0131k yakla\u015f\u0131m\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n

Kezik, Garanti BBVA olarak m\u00fc\u015fterileri sadece varl\u0131k b\u00fcy\u00fckl\u00fc\u011f\u00fcyle de\u011fil; finansal hedefleri, yat\u0131r\u0131m yakla\u015f\u0131m\u0131 ve ya\u015fam tercihleriyle birlikte ele ald\u0131klar\u0131n\u0131 belirtti. Bu anlay\u0131\u015f do\u011frultusunda, t\u00fcm unsurlar\u0131 b\u00fct\u00fcnc\u00fcl bi\u00e7imde de\u011ferlendiren \u00e7ok boyutlu bir hizmet modeli olu\u015fturduklar\u0131n\u0131 ifade etti.<\/p>\n

Global uzmanl\u0131k ve dijital eri\u015fim \u00f6ne \u00e7\u0131kt\u0131<\/h2>\n

BBVA Grubu\u2019nun k\u00fcresel yat\u0131r\u0131m uzmanl\u0131\u011f\u0131 ile Garanti BBVA\u2019n\u0131n dijital kanallar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 eri\u015fim imk\u00e2n\u0131n\u0131n, m\u00fc\u015fterilere g\u00fc\u00e7l\u00fc yat\u0131r\u0131m \u00e7\u00f6z\u00fcmleri ve ayr\u0131cal\u0131kl\u0131 bir bankac\u0131l\u0131k deneyimi sundu\u011fu kaydedildi.<\/p>\n

Deneyimli portf\u00f6y y\u00f6neticileriyle hizmet verdiklerini belirten Kezik, m\u00fc\u015fterilerle kurulan uzun vadeli g\u00fcven ili\u015fkisinin ve empatiye dayal\u0131 \u00f6zel bankac\u0131l\u0131k yakla\u015f\u0131m\u0131n\u0131n Euromoney gibi itibarl\u0131 bir platformda \u00f6d\u00fcllendirilmesinden b\u00fcy\u00fck memnuniyet duyduklar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Yeni d\u00f6nemde hedef daha geni\u015f \u00fcr\u00fcn ve dan\u0131\u015fmanl\u0131k a\u011f\u0131<\/h2>\n

Garanti BBVA, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00f6zel bankac\u0131l\u0131k segmentinde daha geni\u015f bir \u00fcr\u00fcn ve dan\u0131\u015fmanl\u0131k yelpazesi sunmay\u0131 hedefliyor. Banka, Radikal M\u00fc\u015fteri Perspektifi yakla\u015f\u0131m\u0131 do\u011frultusunda m\u00fc\u015fteri deneyimini s\u00fcrekli geli\u015ftiren ve daha fazla ki\u015fiselle\u015ftiren de\u011fer \u00f6nerileri olu\u015fturmaya devam edece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garanti BBVA, Euromoney Private Banking Awards 2026 kapsam\u0131nda \u201c\u00d6zel Bankac\u0131l\u0131k Alan\u0131nda T\u00fcrkiye\u2019nin En \u0130yi Uluslararas\u0131 Bankas\u0131\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. Banka, m\u00fc\u015fteri odakl\u0131 hizmet modeli, g\u00fc\u00e7l\u00fc yat\u0131r\u0131m \u00fcr\u00fcnleri yap\u0131s\u0131, dijital yetkinlikleri ve ki\u015fiselle\u015ftirilmi\u015f dan\u0131\u015fmanl\u0131k yakla\u015f\u0131m\u0131yla \u00f6d\u00fcl\u00fcn sahibi oldu.<\/p>\n","protected":false},"author":2,"featured_media":14029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[5437,5435,59,5434,5436],"class_list":["post-14028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bankacilikodulu","tag-euromoney","tag-finans","tag-garantibbva","tag-ozelbankacilik"],"yoast_head":"\nGaranti BBVA\u2019ya Euromoney\u2019den \u00f6zel bankac\u0131l\u0131kta uluslararas\u0131 ba\u015far\u0131 \u00f6d\u00fcl\u00fc - Merceknet Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merceknet.com\/tr\/2026\/03\/23\/garanti-bbvaya-euromoneyden-ozel-bankacilikta-uluslararasi-basari-odulu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garanti BBVA\u2019ya Euromoney\u2019den \u00f6zel bankac\u0131l\u0131kta uluslararas\u0131 ba\u015far\u0131 \u00f6d\u00fcl\u00fc - Merceknet Haber\" \/>\n<meta property=\"og:description\" content=\"Garanti BBVA, Euromoney Private Banking Awards 2026 kapsam\u0131nda \u201c\u00d6zel Bankac\u0131l\u0131k Alan\u0131nda T\u00fcrkiye\u2019nin En \u0130yi Uluslararas\u0131 Bankas\u0131\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. 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