Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n k\u00fcresel marka yolculu\u011funu g\u00fc\u00e7lendirmeye y\u00f6nelik yeni bir destek ad\u0131m\u0131n\u0131 kamuoyuna a\u00e7\u0131klad\u0131. Bakanl\u0131k taraf\u0131ndan yap\u0131lan duyuruda, yurt d\u0131\u015f\u0131nda sat\u0131n al\u0131nan yabanc\u0131 markalara y\u00f6nelik birimlerin kira giderleri ile bu markalara ili\u015fkin tan\u0131t\u0131m ve pazarlama faaliyetlerinin devlet destekleri kapsam\u0131na dahil edildi\u011fi bildirildi.<\/p>\n
16 Mart 2026 tarihli a\u00e7\u0131klamada, k\u00fcresel ticaretin rotas\u0131n\u0131n yeniden \u00e7izildi\u011fi, rekabetin art\u0131k yaln\u0131zca \u00fcr\u00fcn odakl\u0131 de\u011fil marka ve pazar hakimiyeti ekseninde \u015fekillendi\u011fi vurguland\u0131. A\u00e7\u0131klamada, \u201cMade in T\u00fcrkiye\u201d damgal\u0131 \u00fcr\u00fcnlerin d\u00fcnya pazarlar\u0131ndaki g\u00fcc\u00fcn\u00fcn her ge\u00e7en g\u00fcn peki\u015fti\u011fi ifade edildi.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n k\u00fcresel pazarlardaki elini g\u00fc\u00e7lendirmek, katma de\u011ferli ihracat\u0131 art\u0131rmak ve T\u00fcrkiye\u2019nin d\u00fcnya ticaretindeki pay\u0131n\u0131 y\u00fckseltmek amac\u0131yla 5973 say\u0131l\u0131 \u0130hracat Destekleri Hakk\u0131nda Karar<\/strong> kapsam\u0131nda yeni ve stratejik bir ad\u0131m at\u0131ld\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n Bakanl\u0131k a\u00e7\u0131klamas\u0131nda, T\u00fcrkiye\u2019nin g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131, kalifiye insan kayna\u011f\u0131 ve geli\u015fmi\u015f tedarik zinciri kapasitesinin ihracat\u0131n temel ta\u015f\u0131n\u0131 olu\u015fturdu\u011fu belirtildi. Ancak bu g\u00fcc\u00fcn uluslararas\u0131 alanda hak etti\u011fi kar\u015f\u0131l\u0131\u011f\u0131 bulmas\u0131n\u0131n yaln\u0131zca \u00fcr\u00fcn satmakla de\u011fil, uluslararas\u0131 marka a\u011flar\u0131na entegre olmakla m\u00fcmk\u00fcn oldu\u011fu kaydedildi.<\/p>\n Yeni d\u00fczenlemeyle birlikte, 5973 say\u0131l\u0131 karar kapsam\u0131nda y\u00fcr\u00fct\u00fclen \u015eirket ve Marka Al\u0131m Deste\u011fi<\/strong> mekanizmas\u0131n\u0131n kapsam\u0131 geni\u015fletildi. B\u00f6ylece ihracat\u00e7\u0131lar\u0131n k\u00fcresel pazarlardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc do\u011frudan art\u0131racak yeni bir destek unsurunun devreye al\u0131nd\u0131\u011f\u0131 bildirildi.<\/p>\n Bakanl\u0131\u011f\u0131n verdi\u011fi bilgiye g\u00f6re, T\u00fcrkiye\u2019de \u00fcretim ve tedarik s\u00fcre\u00e7lerini ger\u00e7ekle\u015ftiren firmalar\u0131n yurt d\u0131\u015f\u0131nda sat\u0131n ald\u0131klar\u0131 yabanc\u0131 markalara y\u00f6nelik birimlerin kira giderleri ile s\u00f6z konusu markalara ili\u015fkin tan\u0131t\u0131m ve pazarlama faaliyetleri art\u0131k devlet desteklerinden yararlanabilecek.<\/p>\n A\u00e7\u0131klamada, bu destekle yaln\u0131zca finansal katk\u0131 sa\u011flanmas\u0131n\u0131n de\u011fil, ayn\u0131 zamanda ihracat\u00e7\u0131lar\u0131n k\u00fcresel pazarlardaki konumunu g\u00fc\u00e7lendirecek stratejik bir vizyonun ortaya konuldu\u011fu belirtildi.<\/p>\n Bu kapsamda firmalar\u0131n, halihaz\u0131rda tedarik\u00e7isi konumunda olduklar\u0131 m\u00fc\u015fterileri ve pazar\u0131 haz\u0131r markalar\u0131 sat\u0131n alarak ileri entegrasyon sa\u011flamalar\u0131n\u0131n desteklenece\u011fi ifade edildi. B\u00f6ylece uluslararas\u0131 marka de\u011ferlerinin T\u00fcrkiye\u2019nin fikri m\u00fclkiyet havuzuna kat\u0131lmas\u0131yla katma de\u011ferli b\u00fcy\u00fcmenin \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131n\u0131n hedeflendi\u011fi kaydedildi.<\/p>\n Ticaret Bakanl\u0131\u011f\u0131, s\u00f6z konusu stratejik ad\u0131mla firmalar\u0131n yabanc\u0131 markalar\u0131 sat\u0131n alarak olu\u015fturduklar\u0131 da\u011f\u0131t\u0131m ve sat\u0131\u015f a\u011flar\u0131n\u0131, \u201cMade in T\u00fcrkiye\u201d \u00fcr\u00fcnlerinin d\u00fcnya pazarlar\u0131na tan\u0131t\u0131m \u00fcss\u00fc<\/strong> haline getirmelerinin te\u015fvik edilece\u011fini duyurdu.<\/p>\n Ayn\u0131 zamanda sat\u0131n al\u0131nan markaya ili\u015fkin birimlerin kira giderleri ile markan\u0131n k\u00fcresel bilinirli\u011fine y\u00f6nelik ger\u00e7ekle\u015ftirilecek tan\u0131t\u0131m ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n desteklenmesiyle, T\u00fcrk markalar\u0131n\u0131n yurt d\u0131\u015f\u0131ndaki rekabet g\u00fcc\u00fc ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn art\u0131r\u0131lmas\u0131n\u0131n ama\u00e7land\u0131\u011f\u0131 vurguland\u0131.<\/p>\n Bakanl\u0131k a\u00e7\u0131klamas\u0131n\u0131n sonunda, s\u00f6z konusu d\u00fczenlemenin ihracat\u00e7\u0131lar\u0131n yaln\u0131zca \u00fcretici de\u011fil, uluslararas\u0131 pazarlarda markala\u015fm\u0131\u015f oyuncular olma vizyonunu da destekledi\u011fi belirtildi.<\/p>\n Yeni destek mekanizmas\u0131n\u0131n, T\u00fcrk \u015firketlerinin yurt d\u0131\u015f\u0131ndaki marka sat\u0131n almalar\u0131 \u00fczerinden daha g\u00fc\u00e7l\u00fc da\u011f\u0131t\u0131m kanallar\u0131 kurmas\u0131na, pazarlama a\u011flar\u0131n\u0131 geni\u015fletmesine ve ihracatta katma de\u011feri y\u00fckseltmesine katk\u0131 sunmas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n k\u00fcresel pazarlardaki g\u00fcc\u00fcn\u00fc art\u0131rmaya y\u00f6nelik yeni bir d\u00fczenlemeyi duyurdu. Yurt d\u0131\u015f\u0131nda sat\u0131n al\u0131nan yabanc\u0131 markalara ili\u015fkin birimlerin kira giderleri ile tan\u0131t\u0131m ve pazarlama faaliyetleri devlet destekleri kapsam\u0131na al\u0131nd\u0131.<\/p>\n","protected":false},"author":2,"featured_media":12877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2534,5],"tags":[72,4884,4882,106,4883],"class_list":["post-13046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-bolge","category-ekonomi","tag-ihracat","tag-madeinturkiye","tag-markadestegi","tag-ticaretbakanligi","tag-yurtdisimarka"],"yoast_head":"\n\u015eirket ve marka al\u0131m deste\u011finin kapsam\u0131 geni\u015fletildi<\/h2>\n
Hedef yaln\u0131zca sat\u0131\u015f de\u011fil, k\u00fcresel marka a\u011f\u0131na entegrasyon<\/h2>\n
\u201cMade in T\u00fcrkiye\u201d \u00fcr\u00fcnleri i\u00e7in tan\u0131t\u0131m \u00fcss\u00fc hedefi<\/h2>\n
Bakanl\u0131k: ihracat\u00e7\u0131lar markala\u015fm\u0131\u015f oyuncular haline gelecek<\/h2>\n