8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc dolay\u0131s\u0131yla KAG\u0130DER, kad\u0131nlar\u0131n ekonomik ve toplumsal hayatta e\u015fit haklara sahip olmas\u0131 i\u00e7in fark\u0131ndal\u0131k yaratman\u0131n ve bu y\u00f6nde somut ad\u0131mlar atman\u0131n \u00f6nemini bir kez daha vurgulad\u0131. Kurumun mesaj\u0131nda, kad\u0131nlar\u0131n potansiyelini s\u0131n\u0131rlayan ko\u015fullar ortadan kalkt\u0131\u011f\u0131nda yaln\u0131zca kad\u0131nlar\u0131n de\u011fil, t\u00fcm toplumun kazanaca\u011f\u0131 ifade edildi.<\/p>\n
Bu mesajdan hareketle Untold taraf\u0131ndan KAG\u0130DER\u2019e \u00f6zel haz\u0131rlanan 8 Mart reklam filminin, e\u015fit f\u0131rsatlar\u0131n \u00f6nemine dikkat \u00e7ekti\u011fi belirtildi. Metinde, g\u00fcnl\u00fck hayatta herkesin a\u015fina oldu\u011fu basit bir ger\u00e7e\u011fe i\u015faret edilerek, \u201cBazen imk\u00e2n vard\u0131r ama onu kullanmay\u0131 m\u00fcmk\u00fcn k\u0131lan ara\u00e7 yoktur. Yani potansiyel vard\u0131r, ihtiya\u00e7 vard\u0131r; ancak o potansiyeli ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrecek f\u0131rsatlar her zaman e\u015fit de\u011fildir\u201d vurgusu yap\u0131ld\u0131.<\/p>\n
KAG\u0130DER, kad\u0131nlar\u0131n ekonomik ve toplumsal hayattaki konumuna bak\u0131ld\u0131\u011f\u0131nda benzer bir tabloyla kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131n\u0131 belirterek, T\u00fcrkiye\u2019de \u00e7al\u0131\u015fma \u00e7a\u011f\u0131nda 33,7 milyon kad\u0131n<\/strong> bulunmas\u0131na ra\u011fmen yaln\u0131zca 11,7 milyonunun i\u015f g\u00fcc\u00fcne kat\u0131ld\u0131\u011f\u0131n\u0131<\/strong>, yakla\u015f\u0131k 22 milyon kad\u0131n\u0131n<\/strong> ise i\u015f g\u00fcc\u00fcn\u00fcn d\u0131\u015f\u0131nda kald\u0131\u011f\u0131n\u0131 kaydetti. Mesajda, i\u015f g\u00fcc\u00fc d\u0131\u015f\u0131nda kalan kad\u0131nlar\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn ev i\u00e7i sorumluluklar ve bak\u0131m y\u00fck\u00fc nedeniyle \u00e7al\u0131\u015fma hayat\u0131na kat\u0131lamad\u0131\u011f\u0131n\u0131 ifade etti\u011fi belirtilerek, bu tablonun kad\u0131nlar\u0131n potansiyelinden ziyade f\u0131rsatlara eri\u015fimin s\u0131n\u0131rl\u0131 oldu\u011funun g\u00f6stergesi oldu\u011fu dile getirildi.<\/p>\n A\u00e7\u0131klamada, bug\u00fcn hayat\u0131 kolayla\u015ft\u0131ran bir\u00e7ok icat ve ke\u015ffin \u00e7o\u011funlukla erkeklerin ad\u0131yla an\u0131lmas\u0131n\u0131n, kad\u0131nlar\u0131n bilim, akademi ve teknoloji alanlar\u0131nda daha az \u00fcretken olmas\u0131ndan de\u011fil, uzun y\u0131llar boyunca bu alanlara e\u015fit bi\u00e7imde eri\u015fim imk\u00e2n\u0131na sahip olamamaktan kaynakland\u0131\u011f\u0131 ifade edildi. Buna ra\u011fmen tarihin bilimden teknolojiye, giri\u015fimcilikten sosyal yeniliklere kadar pek \u00e7ok alanda kad\u0131nlar\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc katk\u0131lar\u0131yla dolu oldu\u011fu vurguland\u0131. Kad\u0131nlar\u0131n imzas\u0131n\u0131 ta\u015f\u0131yan pek \u00e7ok bulu\u015fun bug\u00fcn g\u00fcnl\u00fck ya\u015famdan sa\u011fl\u0131\u011fa, ileti\u015fimden teknolojiye kadar bir\u00e7ok alanda hayat\u0131n ayr\u0131lmaz par\u00e7as\u0131 haline geldi\u011fi kaydedildi.<\/p>\n KAG\u0130DER mesaj\u0131nda, \u201cS\u00f6z\u00fcn \u00f6z\u00fc: Kad\u0131nlar\u0131n potansiyeli hi\u00e7bir zaman s\u0131n\u0131rl\u0131 olmad\u0131. S\u0131n\u0131rl\u0131 olan f\u0131rsatlard\u0131\u201d ifadesiyle, sorunun temelinde e\u015fitsiz f\u0131rsat yap\u0131s\u0131n\u0131n bulundu\u011funu vurgulad\u0131.<\/p>\n Kad\u0131nlar\u0131n bilgiye, finansmana ve f\u0131rsatlara e\u015fit eri\u015febildi\u011fi bir d\u00fcnyan\u0131n daha g\u00fc\u00e7l\u00fc ekonomi, daha kapsay\u0131c\u0131 toplum ve daha h\u0131zl\u0131 yenilik anlam\u0131na gelece\u011fi belirtilen mesajda, KAG\u0130DER\u2019in kad\u0131nlar\u0131n ekonomik hayatta daha g\u00fc\u00e7l\u00fc yer almas\u0131n\u0131n toplumsal d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli itici g\u00fc\u00e7lerinden biri oldu\u011funa inand\u0131\u011f\u0131 ifade edildi. Mesaj, \u201cBiliyoruz ki f\u0131rsatlar e\u015fitlendi\u011finde kad\u0131nlar yaln\u0131zca ba\u015farmakla kalmaz, d\u00fcnyay\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcr\u201d vurgusuyla tamamland\u0131.<\/p>\n Kurum, e\u015fit f\u0131rsatlar i\u00e7in \u201cbug\u00fcn, yar\u0131n ve her g\u00fcn\u201d birlikte \u00e7al\u0131\u015fmaya devam edeceklerini belirtti. A\u00e7\u0131klamada ayr\u0131ca, projeye yarat\u0131c\u0131 katk\u0131 sunan Untold Reklam Ajans\u0131\u2019na ve filmde yer alarak mesaj\u0131n daha geni\u015f kitlelere ula\u015fmas\u0131na destek veren sanat\u00e7\u0131 Hakan Bilgin\u2019e te\u015fekk\u00fcr edildi. Mesaj, \u201c8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc kutlu olsun\u201d ifadeleriyle sona erdi.<\/p>\n","protected":false},"excerpt":{"rendered":" KAG\u0130DER, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc mesaj\u0131nda kad\u0131nlar\u0131n ekonomik ve toplumsal hayatta e\u015fit haklara sahip olmas\u0131 i\u00e7in fark\u0131ndal\u0131k ve somut ad\u0131mlar\u0131n \u00f6nemine vurgu yapt\u0131. Mesajda, T\u00fcrkiye\u2019de \u00e7al\u0131\u015fma \u00e7a\u011f\u0131ndaki 33,7 milyon kad\u0131ndan yaln\u0131zca 11,7 milyonunun i\u015f g\u00fcc\u00fcne kat\u0131ld\u0131\u011f\u0131, yakla\u015f\u0131k 22 milyon kad\u0131n\u0131n ise i\u015f g\u00fcc\u00fcn\u00fcn d\u0131\u015f\u0131nda kald\u0131\u011f\u0131 belirtilerek, bunun \u201cpotansiyelin de\u011fil f\u0131rsatlara eri\u015fimin s\u0131n\u0131rl\u0131 oldu\u011funun\u201d g\u00f6stergesi oldu\u011fu ifade edildi.<\/p>\n","protected":false},"author":6,"featured_media":10825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2448,3070,1705,3961],"class_list":["post-10824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-8mart","tag-dunyakadinlargunu","tag-kadinistihdami","tag-kagider"],"yoast_head":"\n