{"id":1032,"date":"2026-01-14T11:34:13","date_gmt":"2026-01-14T08:34:13","guid":{"rendered":"https:\/\/www.merceknet.com\/tr\/?p=1032"},"modified":"2026-01-14T11:34:13","modified_gmt":"2026-01-14T08:34:13","slug":"coca-cola-costa-coffee-satisini-durdurdu","status":"publish","type":"post","link":"https:\/\/www.merceknet.com\/tr\/2026\/01\/14\/coca-cola-costa-coffee-satisini-durdurdu\/","title":{"rendered":"Coca-Cola, Costa Coffee sat\u0131\u015f\u0131n\u0131 durdurdu"},"content":{"rendered":"<p>ABD\u2019li i\u00e7ecek devi <strong>Coca-Cola<\/strong>, Birle\u015fik Krall\u0131k merkezli kahve zinciri <strong>Costa Coffee\u2019yi satma plan\u0131n\u0131 rafa kald\u0131rd\u0131.<\/strong> \u015eirket, \u00f6zel sermaye fonlar\u0131ndan gelen tekliflerin beklentilerin belirgin \u015fekilde alt\u0131nda kalmas\u0131 \u00fczerine aylard\u0131r s\u00fcren sat\u0131\u015f s\u00fcrecini sonland\u0131rd\u0131.<\/p>\n<p><strong>Sat\u0131\u015f g\u00f6r\u00fc\u015fmeleri sona erdi<\/strong><\/p>\n<p>Financial Times\u2019\u0131n haberine g\u00f6re Coca-Cola, Costa Coffee i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fc sat\u0131\u015f s\u00fcrecinde Aral\u0131k 2025\u2019te kalan al\u0131c\u0131larla g\u00f6r\u00fc\u015fmeleri bitirdi ve teklifleri kabul etmeme karar\u0131 ald\u0131. Bu geli\u015fme, aylar s\u00fcren m\u00fczakerelerin <strong>resmen sona ermesine<\/strong> yol a\u00e7t\u0131.<\/p>\n<p>\u015eirket, \u00f6zel sermaye firmalar\u0131ndan gelen tekliflerin \u015firketin de\u011fer beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131 gerek\u00e7esiyle sat\u0131\u015f plan\u0131n\u0131 durdurdu. G\u00f6r\u00fc\u015fmelerin s\u00fcrd\u00fc\u011f\u00fc d\u00f6nemde <strong>TDR Capital<\/strong> ve <strong>Bain Capital<\/strong> gibi yat\u0131r\u0131m firmalar\u0131n\u0131n s\u00fcre\u00e7te yer ald\u0131\u011f\u0131 belirtilmi\u015fti; \u00f6nceki turlarda ise Apollo, KKR ve Centurium Capital gibi fonlar da teklif sunmu\u015ftu.<\/p>\n<p><strong>Coca-Cola\u2019n\u0131n kahve stratejisi yeniden \u015fekilleniyor<\/strong><\/p>\n<p>Coca-Cola, Costa Coffee\u2019yi 2018\u2019de yakla\u015f\u0131k <strong>5,1 milyar dolar<\/strong> kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n alm\u0131\u015ft\u0131. Bu ad\u0131m, \u015firketin k\u00fcresel kahve pazar\u0131nda <strong>Starbucks ve Nestl\u00e9 gibi b\u00fcy\u00fck rakiplerle rekabet etmek<\/strong> amac\u0131yla att\u0131\u011f\u0131 stratejik ad\u0131mlar aras\u0131nda yer al\u0131yordu.<\/p>\n<p>Ancak sat\u0131\u015f s\u00fcreci boyunca gelen teklifler Coca-Cola\u2019n\u0131n beklentilerini kar\u015f\u0131lamad\u0131 ve \u015firket g\u00f6r\u00fc\u015fmeleri sonland\u0131rma karar\u0131 ald\u0131. Yetkililer, plan\u0131 \u015fimdilik ask\u0131ya ald\u0131klar\u0131n\u0131, <strong>orta vadede yeniden de\u011ferlendirebileceklerini<\/strong> de i\u015faret etti.<\/p>\n<p>Costa Coffee, Birle\u015fik Krall\u0131k ve \u0130rlanda\u2019da <strong>2 bin 700\u2019den fazla ma\u011faza<\/strong> ile faaliyet g\u00f6steriyor ve sahip oldu\u011fu geni\u015f a\u011f ile b\u00f6lgenin \u00f6nde gelen kahve zincirlerinden biri konumunda bulunuyor.<\/p>\n<p><strong>Rekabet ve zorluklar<\/strong><\/p>\n<p>Costa\u2019n\u0131n performans\u0131, \u015firketin portf\u00f6y\u00fcnde beklenen etkiyi yaratmakta zorland\u0131. Y\u00fcksek kahve \u00e7ekirde\u011fi maliyetleri, artan i\u015fletme giderleri ve \u00c7in gibi uluslararas\u0131 pazarlarda zay\u0131f talep gibi etkenler, Costa\u2019n\u0131n 2024\u2019te finansal performans\u0131n\u0131 da olumsuz etkiledi. Bu zorluklar, sat\u0131\u015f s\u00fcrecinin de\u011ferleme beklentilerini zorlamas\u0131nda rol oynad\u0131.<\/p>\n<p><strong>Ne olacak?<\/strong><\/p>\n<p>Coca-Cola\u2019n\u0131n bu kararla birlikte Costa Coffee\u2019yi elinde tutmaya devam edece\u011fi anla\u015f\u0131l\u0131yor. Ancak \u015firket, kahve pazar\u0131ndaki varl\u0131\u011f\u0131n\u0131 yeniden de\u011ferlendirebilir veya daha uygun bir zaman ve \u015fartlarda sat\u0131\u015f g\u00f6r\u00fc\u015fmelerini yeniden a\u00e7abilir.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, Costa Coffee\u2019yi satma plan\u0131n\u0131 gelen tekliflerin yetersiz olmas\u0131 nedeniyle durdurdu; \u015firket orta vadede yeniden de\u011ferlendirme olas\u0131l\u0131\u011f\u0131n\u0131 a\u00e7\u0131k b\u0131rakt\u0131.<\/p>\n","protected":false},"author":2,"featured_media":1033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola, Costa Coffee sat\u0131\u015f\u0131n\u0131 durdurdu - 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